Senior Principal Product Marketing Manager - SIEM

📌 Core Information
🔹 Job Title: Senior Principal Product Marketing Manager - SIEM
🔹 Company: Huntress
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing


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📌 Essential Job Details


🚀 Job Overview
Huntress is seeking an experienced Senior Principal Product Marketing Manager to lead the go-to-market strategy and positioning for their innovative Managed SIEM (Security Information and Event Management) product. This role will be responsible for developing a compelling narrative, creating impactful content, enabling the sales team, and driving demand for this rapidly growing cybersecurity solution.


ASSUMPTION: The Managed SIEM product was recently launched in September 2024 and is already making waves in the SIEM market, disrupting the traditional SIEM offerings. This indicates that Huntress is a dynamic, forward-thinking cybersecurity company looking to shake up the industry.


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📋 Key Responsibilities
✅ Develop and evolve a compelling narrative and value proposition for the Huntress Managed SIEM product, crafting bold and creative messaging that stands out from the competition
✅ Partner with the Product Management team to align on positioning for existing products and new releases, helping to plan and launch new offerings and capabilities
✅ Serve as the subject matter expert and product evangelist, working closely with the sales team to create enablement programs that drive pipeline, conversions, and expansion
✅ Collaborate with the growth marketing and brand teams to develop effective demand generation strategies and marketing campaigns


ASSUMPTION: The Senior Principal Product Marketing Manager will need to have a deep understanding of the SIEM market and how Huntress' offering differs from traditional SIEM tools, allowing them to position the product in a unique and compelling way.


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🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of product marketing or related experience
Skills:
- Highly creative with a proven track record of developing standout messaging, positioning, and marketing assets
- Strong knowledge of the SIEM marketplace, with experience in MSP, channel-driven, or SMB-focused go-to-market strategies
- Excellent written and verbal communication skills, with the ability to explain complex concepts simply
- Experienced in collaborating with design and content teams to create diverse content assets
- Comfortable presenting and delivering information in various environments
- Passionate about the cybersecurity mission and a desire to make a significant impact


ASSUMPTION: The emphasis on creativity, storytelling, and industry knowledge suggests that Huntress is looking for a seasoned product marketing professional who can bring a fresh perspective to the SIEM market.


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💰 Compensation & Benefits
Salary Range: $200,000 to $250,000 base plus bonus and equity
Benefits:
- 100% remote work environment
- Generous paid time off, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive medical, dental, and vision benefits
- 401(k) with 5% company contribution
- Life and disability insurance
- Stock options for all full-time employees
- Home office setup reimbursement
- Education and professional development assistance


Industry Comparison: The provided salary range is highly competitive for a Senior Principal Product Marketing Manager role, especially in the cybersecurity industry. This package is likely designed to attract top talent in the field.


ASSUMPTION: The extensive benefits package, including remote work flexibility, generous time off, and professional development support, suggests that Huntress values work-life balance and employee well-being in addition to market-leading compensation.


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📌 Applicant Insights


🔍 Company Context
Industry Position: Huntress is a forward-thinking cybersecurity company that is disrupting the traditional SIEM market with its innovative Managed SIEM offering.
Company Size: Huntress does not provide specific employee numbers, but the company appears to be in a growth stage, with a global, fully remote team of "passionate experts and ethical badasses."
Company Stage: Based on the product launch timeline and the company's mission to "break down the barriers to cybersecurity," Huntress is likely in a growth or expansion phase.


ASSUMPTION: As a relatively young cybersecurity company founded in 2015 by former NSA cyber operators, Huntress is positioning itself as an agile, mission-driven provider of enterprise-grade security solutions for businesses of all sizes.


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📊 Role Analysis
Career Level: This Senior Principal Product Marketing Manager role is a high-level, strategic position responsible for driving the go-to-market strategy and positioning for a key product offering.
Reporting Structure: The role reports directly to the Chief Product Officer, indicating a close partnership between product marketing and product management.
Team Size/Composition: The job description does not provide specific details about the size or composition of the marketing team, but it does mention collaboration across various functions, including sales, product management, and growth marketing.
Growth Opportunities: As a senior-level role, this position likely offers opportunities for further career advancement within the company, such as expanding responsibilities or potentially leading a larger product marketing team.


ASSUMPTION: The "Senior Principal" title suggests this is a senior-level role with significant influence and decision-making authority within the organization.


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🌍 Location & Work Environment
Office Type: This is a fully remote position, with no requirement to work from a physical office location.
Geographic Context: The job is open to candidates across the United States, allowing Huntress to tap into a wider talent pool.
Work Schedule: The job description does not specify details about the work schedule, but a fully remote position typically offers more flexibility.
Regional Considerations: As a remote role, there are no significant location-specific factors that would impact the work, other than potentially time zone differences for collaboration.


ASSUMPTION: Huntress has embraced a remote-first work culture since its founding, which aligns with the growing trend of companies offering greater flexibility and work-from-home options, especially in the technology industry.


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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone or video screening, followed by a series of interviews with the hiring manager, cross-functional team members, and potentially an executive-level stakeholder.
Key Assessment Areas: Employers will likely evaluate the candidate's ability to develop compelling positioning and messaging, their understanding of the SIEM market, their creativity and storytelling skills, and their ability to collaborate effectively across teams.
Application Tips: Applicants should emphasize their relevant experience in product marketing, particularly in the cybersecurity or SIEM space, and demonstrate their creative problem-solving and communication abilities through their application materials.
ATS Keywords: Relevant keywords to include in applications may include "product marketing," "SIEM," "cybersecurity," "go-to-market strategy," "sales enablement," and "demand generation."


ASSUMPTION: The interview process and assessment areas are based on common practices for senior-level product marketing roles in the technology industry.


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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Content management systems (e.g., WordPress, Drupal, Contentful)
- Graphic design and video production tools (e.g., Adobe Creative Cloud, Canva, Loom)
- Presentation software (e.g., PowerPoint, Google Slides, Keynote)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot CRM)


ASSUMPTION: The tools and technologies listed are commonly used by product marketing professionals to create and distribute content, enable the sales team, and measure campaign performance.


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👔 Cultural Fit Considerations
Company Values: Huntress is a mission-driven cybersecurity company that values innovation, creativity, and making a real difference for its customers and the wider community.
Work Style: The company emphasizes a collaborative, cross-functional approach, with the product marketing manager working closely with various teams. The fast-paced, growth-oriented environment also suggests a need for adaptability and a high-energy work style.
Self-Assessment: Applicants should consider whether they are passionate about the cybersecurity mission, thrive in a remote-first culture, and have the creative problem-solving skills to help shape the positioning and marketing of a disruptive product.


ASSUMPTION: Huntress fosters a culture of inclusivity, collaboration, and a shared commitment to making a positive impact in the cybersecurity industry.


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⚠️ Potential Challenges
The scope of responsibilities for this senior-level product marketing role is quite broad, covering messaging and positioning, content creation, sales enablement, and demand generation. Balancing these diverse priorities in a fast-paced, growth-oriented environment may require exceptional time management and prioritization skills.


ASSUMPTION: While the role offers significant influence and opportunity, the breadth of responsibilities could also present challenges in terms of workload and the need to juggle multiple competing priorities effectively.


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📈 Similar Roles Comparison
This Senior Principal Product Marketing Manager role is similar to other senior-level product marketing positions in the technology industry, with a focus on driving the go-to-market strategy and positioning for a key product offering. However, the specific emphasis on the SIEM market and the need to develop a compelling, disruptive narrative for the Huntress Managed SIEM product sets this role apart from more conventional product marketing roles.


ASSUMPTION: The unique requirements of this role, such as the need to challenge the status quo in the SIEM market, make it a particularly dynamic and impactful position within the organization.


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📝 Sample Projects
- Develop a comprehensive go-to-market strategy and messaging framework for the Huntress Managed SIEM product, including positioning, value proposition, and target persona definitions
- Create a suite of marketing assets (e.g., website content, product one-pagers, sales presentations, social media campaigns) to effectively communicate the product's benefits and differentiation
- Collaborate with the sales team to develop robust training and enablement programs that empower them to effectively sell the Managed SIEM solution
- Analyze market trends, competitor positioning, and customer feedback to continually refine the product's messaging and marketing approach
- Lead the planning and execution of major product launches or feature announcements, ensuring seamless coordination across teams


ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the types of initiatives they may be involved in.


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❓ Key Questions to Ask During Interview
1. Can you share more about the current state of the SIEM market and how Huntress' Managed SIEM offering is positioned to disrupt the industry?
2. What are the primary goals and key performance indicators that this role is expected to drive over the next 12-18 months?
3. How does the product marketing team collaborate with other cross-functional teams (e.g., sales, product, growth marketing) to deliver an integrated go-to-market strategy?
4. What resources and support will be available to help the product marketing manager execute their responsibilities effectively?
5. Can you provide examples of successful marketing campaigns or initiatives that have resonated with Huntress' target customers in the past?
6. How does Huntress foster a culture of innovation and creativity within the marketing function?


ASSUMPTION: These questions are designed to help candidates better understand the strategic context, priorities, and collaborative nature of the role, as well as the company's approach to product marketing and innovation.


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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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📌 Next Steps for Applicants
To effectively pursue this Senior Principal Product Marketing Manager opportunity at Huntress, applicants should:


1. Tailor their resume and cover letter to highlight their relevant experience in product marketing, particularly in the cybersecurity or SIEM industry. Emphasize achievements that demonstrate their creative problem-solving, storytelling, and cross-functional collaboration skills.


2. Thoroughly research Huntress, its Managed SIEM offering, and the broader SIEM market to understand the company's positioning and the unique challenges and opportunities this role presents. This will allow applicants to craft thoughtful, insightful questions for the interview process.


3. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the keywords identified in this job description, such as "product marketing," "SIEM," "cybersecurity," "go-to-market strategy," and "demand generation."


4. Prepare to discuss their passion for the cybersecurity mission and their ability to thrive in a fast-paced, remote-first work environment. Highlight experiences that demonstrate their creativity, adaptability, and cross-functional collaboration skills.


5. Follow up promptly after the initial application and stay engaged throughout the interview process to maintain a strong candidate profile and convey their enthusiasm for the role.


By thoroughly preparing and tailoring their application, applicants can position themselves as strong contenders for this impactful Senior Principal Product Marketing Manager opportunity at the innovative cybersecurity company, Huntress.