Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Scale Army Careers

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing Services

🔹 Date Posted: 2025-07-14

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new and existing products
• Creating high-quality marketing materials and compelling messaging
• Providing product training and enablement to sales teams
• Conducting customer research and analyzing market trends

ASSUMPTION: This role requires a strong technical background and the ability to work effectively with cross-functional teams in a fast-paced environment.

📋 Key Responsibilities

✅ Go-to-Market Strategy Development:

• Develop and execute go-to-market strategies for new and existing products
• Collaborate with product and engineering teams to understand technical features
• Ensure product positioning and messaging effectively differentiate the product

✅ Content Creation & Messaging:

• Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars
• Work with sales and customer success teams to develop customer-facing content
• Craft compelling email campaigns, website copy, and social media content

✅ Product Training & Enablement:

• Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively
• Develop sales tools and collateral that align with the product messaging and drive customer acquisition

✅ Customer and Market Insights:

• Conduct customer research to understand market needs, customer pain points, and competitor offerings
• Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions

✅ Technical Product Expertise:

• Leverage deep technical product knowledge to create content that resonates with both technical and business audiences
• Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations

ASSUMPTION: This role requires a strong technical background and the ability to translate complex technical features into customer-centric messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in product marketing, preferably in a SaaS or data-driven environment

Required Skills:

• Proven track record of developing and executing successful product marketing strategies
• Ability to translate complex technical features into customer-centric messaging
• Strong communication skills with the ability to work effectively with cross-functional teams
• Highly organized and detail-oriented, with the ability to manage multiple projects at once
• Strong problem-solving skills and a proactive approach to driving results

Preferred Skills:

• Experience in creating technical documentation, presentations, and sales enablement content
• Comfortable working with data-driven insights to inform product decisions and marketing strategies

ASSUMPTION: Candidates should have a strong technical background and be comfortable working with data-driven insights.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (Based on experience level and market rates for product marketing managers in the United States)

Benefits:

• Opportunity to work remotely with a flexible schedule
• Potential for career growth in a fast-growing company

Working Hours: 20 hours per week, with a flexible schedule (10 AM - 2 PM EST)

ASSUMPTION: The salary range is estimated based on market rates for product marketing managers in the United States with 3+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on remote hiring and connecting talented individuals with remote roles in the U.S.

Company Size: 11-50 employees, providing a dynamic and fast-paced work environment

Founded: 2021, with a mission to connect talented people around the world with remote roles in the U.S., paid in USD

Company Description:

• Scale Army Careers connects talented people around the world with remote roles in the U.S.
• The company focuses on providing clear, vetted, and expert-reviewed job listings.
• They aim to help candidates grow their careers by offering great jobs with no guesswork or chaos.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a growing company that focuses on connecting talented individuals with remote roles in the U.S. They offer a dynamic work environment with opportunities for career growth.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager and works closely with cross-functional teams, including product management, sales, and engineering.

Work Arrangement: Fully Remote, with a flexible schedule (20 hours per week, 10 AM - 2 PM EST)

Growth Opportunities:

• Potential for career advancement as the company grows
• Opportunity to work on a variety of products and gain diverse experience
• Chance to collaborate with and learn from experienced professionals in the field

ASSUMPTION: This role offers growth opportunities through collaboration with experienced professionals and the chance to work on a variety of products.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a diverse and dynamic job market, with many opportunities for remote work.
• The remote work arrangement allows for flexibility and work-life balance.
• The company is based in New York, NY, with additional offices in Cairo, EG, San Francisco, CA, and Los Angeles, CA.

Work Schedule: 20 hours per week, with a flexible schedule (10 AM - 2 PM EST)

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, allowing employees to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Technical product knowledge and the ability to translate complex features into customer-centric messaging
• Communication skills and the ability to work effectively with cross-functional teams
• Problem-solving skills and a proactive approach to driving results

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a video that showcases your technical product knowledge and ability to create compelling messaging
• Be ready to discuss your approach to customer research and market analysis

ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Creation, Technical Expertise, Customer Research, Sales Enablement, Data Warehousing, Analytics, Communication Skills, Collaboration, Problem-Solving, Marketing Tools, Market Insights, Project Management, Email Campaigns, Social Media

ASSUMPTION: The application process involves filling out an application form and recording a video to showcase your skill sets. The key assessment areas focus on technical product knowledge, communication skills, and problem-solving abilities.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Data warehousing tools (e.g., Snowflake, Datadog)
• Marketing tools (e.g., email marketing platforms, SEO tools)

ASSUMPTION: This role requires proficiency in marketing tools like HubSpot, Google Analytics, and social media platforms. Experience with data warehousing tools and marketing tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Transparency and open communication
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced work environment
• Remote work with flexible scheduling
• Focus on results and driving growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and managing your own schedule?
• Do you have strong problem-solving skills and a proactive approach to driving results?

ASSUMPTION: Scale Army Careers values transparency, collaboration, and continuous learning. The work style is dynamic, fast-paced, and focused on results. Candidates should be comfortable working remotely and managing their own schedule.

⚠️ Potential Challenges

• The role requires a strong technical background and the ability to translate complex technical features into customer-centric messaging
• The work environment is dynamic and fast-paced, which may be challenging for some individuals
• The role requires a high level of organization and the ability to manage multiple projects at once
• The remote work arrangement may present challenges in terms of communication and collaboration

ASSUMPTION: This role presents challenges in terms of technical expertise, work environment, organization, and remote work arrangement. Candidates should be prepared to overcome these challenges to succeed in the role.

📈 Similar Roles Comparison

• This role differs from other product marketing roles in its focus on data warehousing and analytics products
• The role requires a strong technical background and the ability to translate complex technical features into customer-centric messaging
• The career path for this role may involve moving into more senior product marketing or management positions within the company

ASSUMPTION: This role differs from other product marketing roles in its focus on data warehousing and analytics products. The career path for this role may involve moving into more senior product marketing or management positions within the company.

📝 Sample Projects

• Developing a go-to-market strategy for a new data warehousing product
• Creating a series of blog posts and webinars to educate customers on the benefits of the company's analytics platform
• Conducting customer research to understand market needs and pain points, and using the insights to inform product improvements

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Product Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the product portfolio and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work and collaboration?
• How does the company measure the success of its product marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help candidates understand the role, the company, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Scale Army Careers website
• Prepare a video that showcases your technical product knowledge and ability to create compelling messaging
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be ready to discuss your approach to customer research and market analysis
• Follow up with the hiring manager within 72 hours of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.