Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as the bridge between product strategy and commercial success
• Developing and executing marketing programs to drive demand and product acquisition
• Collaborating with cross-functional teams, including marketing, sales, customer success, and product
• Conducting market intelligence and competitive analysis

ASSUMPTION: This role requires a strong understanding of both the product and market to create effective marketing strategies.

📋 Key Responsibilities

✅ Own the market intelligence of your segment, understanding buyers, users, and their key buying criteria

✅ Understand the competitive landscape and act as the expert on the competition and their positioning

✅ Collaborate with product and marketing teams to develop positioning and messaging that resonates with target segments and personas

✅ Develop messaging that addresses key decision-makers' pain points and demonstrates ROI

✅ Build sales tools, presentations, one-pagers, and case studies that provide clear and compelling messaging for new and existing products and segments

✅ Plan and execute the launches of new products and releases of existing products

✅ Develop and execute marketing plans for specific segments and products, including key activities and budgets to support the acquisition of new customers and the retention of existing customers

✅ Assess the effectiveness of marketing programs and report back to the business on required changes

✅ Develop campaigns and initiatives to drive product adoption and engagement among current customers

✅ Work closely with product, marketing, and sales teams to ensure cohesive execution of strategies

ASSUMPTION: This role requires strong analytical, communication, and teamwork skills to succeed in a fast-paced environment.

🎯 Required Qualifications

Education: A Bachelor’s degree in marketing, administration, or another field relevant to the position

Experience: A minimum of 5 years of relevant experience in a similar position

Required Skills:

• Proven experience in product marketing, particularly in B2B or B2G SaaS
• Knowledge of the healthcare industry and technology space (a major asset)
• Demonstrated ability to think critically, simplify, and clarify key information, combined with strong writing skills
• Excellent ROI-tracking skills and ability to prove what is, or isn’t working
• Natural ability to vulgarize information, communicate the value proposition of a product, and visualize and define the customer journey
• Strong diplomatic skills and the ability to push back when necessary
• Excellent people skills to interact with colleagues, cross-functional teams, and third parties

Preferred Skills:

• Pragmatic Institute Certified / Product Marketing Alliance / Reforge (a strong asset)
• Fluency in French

ASSUMPTION: Candidates with relevant certifications and language skills will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the healthcare tech industry)

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP / DPSP plan with employer contribution
• Complete group insurance plan from day 1
• Annual wellness allowance
• Access to the Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time, with flexible hours and the option to telework up to the maximum flexibility permitted by the nature of the position and the smooth running of operations

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on healthcare technology and coordination of care

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2010, with over a decade of experience in revolutionizing healthcare systems

Company Description:

• Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.
• Their commitment to fostering an exceptional workplace culture has earned them notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors.
• Petal empowers healthcare innovators and improves healthcare differently by providing digital platforms that enable healthcare leaders to improve access to care by driving operational efficiencies.

Company Specialties:

• Coordination of care
• Capacity planning
• Healthtech
• SaaS
• Health system
• Hospital
• Healthcare
• Scheduling
• Data analytics
• Interoperability

Company Website: https://www.petal-health.com/

ASSUMPTION: Petal's focus on healthcare technology and coordination of care makes it an attractive option for candidates interested in the healthcare industry and technology space.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and career advancement

Reporting Structure: Reports to the Director of Product Marketing, with the opportunity to collaborate with various teams, including marketing, sales, customer success, and product

Work Arrangement: Remote OK, with the option to telework up to the maximum flexibility permitted by the nature of the position and the smooth running of operations

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunity to work on various products and segments, gaining diverse experience
• Chance to contribute to the growth and success of a leading healthcare technology company

ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including career advancement, diverse experience, and the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to telework up to the maximum flexibility permitted by the nature of the position and the smooth running of operations

Office Location(s): Montréal, Quebec, Canada

Geographic Context:

• Montréal is the second-largest city in Canada and the largest city in the province of Quebec
• Known for its vibrant culture, diverse neighborhoods, and rich history
• Offers numerous amenities, including world-class restaurants, museums, and parks

Work Schedule: Full-time, with flexible hours and the option to telework up to the maximum flexibility permitted by the nature of the position and the smooth running of operations

ASSUMPTION: The hybrid work environment and flexible hours offer candidates the best of both worlds, allowing for a healthy work-life balance while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (Director of Product Marketing)
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and skills
• Industry knowledge and understanding of the healthcare technology space
• Analytical and communication skills
• Cultural fit and teamwork abilities

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research the company and the healthcare technology industry to show your enthusiasm and knowledge

ATS Keywords: Product marketing, market intelligence, competitive analysis, positioning, messaging, sales tools development, product launches, marketing plans, campaign development, collaboration, healthcare knowledge, B2B SaaS experience, analytical skills, communication skills, ROI tracking, teamwork

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, industry knowledge, and cultural fit, with a strong emphasis on problem-solving and teamwork abilities.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Product management tools (e.g., Asana, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Putting patients first in all decisions and actions
• Innovation: Embracing continuous improvement and driving change
• Collaboration: Working together to achieve common goals
• Accountability: Taking ownership of our actions and their outcomes
• Integrity: Upholding the highest ethical standards in all our interactions

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Focus on results and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you have a proven track record of driving commercial success through effective product marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical and communication skills, with the ability to simplify complex information and communicate the value proposition of a product?
• Are you passionate about the healthcare industry and technology space, and committed to improving access to care and driving operational efficiencies?

ASSUMPTION: Candidates who align with Petal's values and work style, and who can answer these self-assessment questions affirmatively, will be strong fits for the company's culture.

⚠️ Potential Challenges

• Fast-paced work environment may require adaptability and the ability to manage multiple priorities
• Collaboration with cross-functional teams may require strong communication and teamwork skills
• Working in the healthcare technology industry may require a willingness to stay up-to-date with industry trends and regulations
• Remote work may present unique challenges, such as maintaining work-life balance and staying connected with colleagues

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on market intelligence and competitive analysis
• Working in the healthcare technology industry requires a strong understanding of the healthcare landscape and regulations
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department or the company as a whole

ASSUMPTION: Candidates should be prepared to demonstrate their understanding of the unique aspects of this role and the healthcare technology industry.

📝 Sample Projects

• Conducting market research and competitive analysis to inform product positioning and messaging
• Developing sales tools and presentations to support new product launches and existing product releases
• Planning and executing marketing campaigns to drive product adoption and engagement among current customers

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its product marketing efforts?
• What are the most challenging aspects of working in the healthcare technology industry, and how does the company address them?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the industry-specific challenges they may face.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research the company and the healthcare technology industry to show your enthusiasm and knowledge
• Follow up with the hiring manager (Director of Product Marketing) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.