Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: Valence - Location: United States (Remote) - Job Type: Full-Time - Category: Computer and Network Security - Date Posted: June 3, 2025 - Experience Level: 5-10 years - Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Owning the full product marketing lifecycle, from market and competitive intel to content creation, analyst briefings, and sales enablement. - Collaborating closely with product and sales teams to ensure effective go-to-market strategies and messaging. - Balancing strategic planning with hands-on tasks, and excelling in a fast-paced, high-growth environment. ASSUMPTION: This role requires a strong understanding of cybersecurity and SaaS products, as well as experience in marketing similar technologies. 📋 Key Responsibilities - Content Creation and SEO: - Own and execute a high-volume content strategy, including SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more. - Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging. - Leverage AI tools responsibly to scale content production and speed time to market. - Create content mapped to key stages of the funnel, from top-of-funnel thought leadership to late-stage decision enablement assets. - Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics. - Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership. - Take full ownership of content development, review, and delivery. - Be the Glue between Product and GTM Teams: - Lead and foster close collaboration with the product team through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging. - Own end-to-end product launches and prioritize flawless execution. - Be the connective tissue across product, sales, marketing, and executive teams, ensuring internal alignment and driving momentum across go-to-market efforts. - Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding. - Sales Enablement and Competitive Intel - Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling. - Own competitive intelligence, including ongoing tracking, analysis, and updates. - Own core messaging and differentiation frameworks for products and features. - Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders. - Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have. - Lead sales enablement sessions with real impact—not just presentations, but guidance that helps deals close faster. - Analysts, Media, and Market Engagement - Own all analyst relations: briefings, inquiries, messaging prep, and follow-up. - Proactively manage and maintain relationships with key analyst firms. - Work closely with Valence’s PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership. - Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market. - Represent Valence at speaking engagements, webinars, and industry events. ASSUMPTION: This role requires strong communication, collaboration, and project management skills to juggle multiple projects and stakeholders effectively. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Communications, or a related field. An MBA is a plus but not required. - Experience: 5-10 years of experience in product marketing, with at least 3 years in cybersecurity or a related field. - Required Skills: - Proven experience creating content tied to different stages of the funnel. - Deep familiarity with SEO best practices, LLM-oriented content strategies, and keyword-driven planning. - Demonstrated experience managing analyst relations and driving impactful briefings and inquiries. - Experience supporting sales teams with enablement and content that moves the needle. - Impeccable attention to detail and content accuracy, especially on technical topics. - Strong collaboration skills with a global, cross-functional team—especially product. - Ability to self-manage in a high-growth, fast-moving environment. - Preferred Skills: - Experience with AI tools for content creation and marketing. - Familiarity with marketing automation tools and CRM systems. - Experience working with remote teams and stakeholders. ASSUMPTION: Given the remote nature of the role, strong communication and time management skills are essential for success. 💰 Compensation & Benefits - Salary Range: $120,000 - $160,000 per year, depending on experience and location. This estimate is based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity field. - Benefits: - Remote work flexibility - Competitive compensation - Comprehensive benefits - Regular team and company gatherings - Opportunities for professional development - Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work arrangements. ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and location. 📌 Applicant Insights 🔍 Company Context - Industry: Computer and Network Security - Company Size: 11-50 employees - Founded: 2021 - Company Description: Valence finds and fixes SaaS risks by discovering, protecting, and defending SaaS applications through unparalleled SaaS discovery, SSPM, and ITDR capabilities. The company ensures secure SaaS adoption while mitigating today’s most critical SaaS security risks. - Company Specialties: SaaS Security, SSPM (SaaS Security Posture Management), SaaS Discovery, SaaS Risk Remediation, ITDR (Identity Threat Detection and Response), and more. - Company Website: Valence Security ASSUMPTION: Working at Valence offers the opportunity to grow with a fast-growing company in a rapidly evolving market, with a focus on innovation and collaboration. 📊 Role Analysis - Career Level: Mid-Senior level role, with the potential for growth and leadership opportunities as the company expands. - Reporting Structure: This role reports directly to the VP of Marketing and works closely with the product, sales, and executive teams. - Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States. - Growth Opportunities: - Gaining experience in a high-growth startup environment. - Developing expertise in cybersecurity and SaaS marketing. - Building relationships with key industry players, analysts, and media outlets. - Potential for career progression into leadership roles as the company grows. ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy and messaging for a cutting-edge cybersecurity platform in a rapidly growing market. 🌍 Location & Work Environment - Office Type: Remote, with no physical office requirement. - Office Location(s): N/A (remote work only) - Geographic Context: The United States, with a focus on the East Coast and Central time zones, given the company's headquarters in San Francisco and New York. - Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work arrangements. ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to succeed in a distributed team environment. 💼 Interview & Application Insights - Typical Process: Phone screen → Technical assessment → On-site interview → Final decision - Key Assessment Areas: Technical knowledge, communication skills, strategic thinking, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of cybersecurity and SaaS products in your application materials. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a fast-paced environment. ATS Keywords: Product marketing, cybersecurity, SaaS, content creation, SEO, sales enablement, analyst relations, market engagement, technical writing, project management, content strategy, messaging, competitive analysis, technical understanding ASSUMPTION: Applicants should emphasize their relevant experience and skills in their application materials to increase their chances of success in the interview process. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce, HubSpot CRM) - AI tools for content creation and marketing (e.g., Copy.ai, Frase.io) - Video editing and creation tools (e.g., iMovie, Adobe Premiere Pro) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role. 👔 Cultural Fit Considerations - Company Values: Innovation, collaboration, customer focus, and continuous learning. - Work Style: Fast-paced, collaborative, and dynamic, with a strong emphasis on cross-functional teamwork and communication. - Self-Assessment Questions: - How do you stay up-to-date with the latest trends and developments in cybersecurity and SaaS products? - Can you provide an example of a time when you had to balance multiple projects and stakeholders effectively? - How do you approach working with remote teams and stakeholders to ensure clear communication and collaboration? ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and have a strong desire to learn and grow with the company. ⚠️ Potential Challenges - Balancing multiple projects and stakeholders effectively in a fast-paced, high-growth environment. - Staying up-to-date with the latest trends and developments in cybersecurity and SaaS products. - Working remotely and collaborating effectively with distributed teams. ASSUMPTION: Applicants should be proactive in managing their time and priorities, staying informed about industry trends, and communicating effectively with remote colleagues. 📈 Similar Roles Comparison - Product Marketing Manager (Cybersecurity): This role is similar to other Product Marketing Manager roles in the cybersecurity industry, with a focus on SaaS products and a remote work arrangement. - Cybersecurity Marketing Specialist: This role requires a similar skill set to a Cybersecurity Marketing Specialist role, with a focus on content creation, SEO, and market engagement. However, this role has a broader scope and more strategic responsibilities. - Cybersecurity Product Manager: This role shares some responsibilities with a Cybersecurity Product Manager role, such as collaborating with product teams and owning product launches. However, this role focuses more on marketing and messaging, while a Product Manager role is more focused on product development and roadmap planning. ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry. 📝 Sample Projects - Product Launch Campaign: Develop and execute a comprehensive product launch campaign, including content creation, sales enablement, and analyst relations, to drive awareness and adoption of a new SaaS security feature. - Competitive Analysis Report: Conduct a thorough competitive analysis of key SaaS security competitors, including their product offerings, positioning, and marketing strategies, to inform Valence's go-to-market strategy and differentiate its products in the market. - Thought Leadership Content Series: Create a series of blog posts, whitepapers, and webinars that establish Valence as a thought leader in the SaaS security space, addressing the latest trends, challenges, and best practices in the industry. ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific responsibilities of this role. ❓ Key Questions to Ask During Interview - Can you describe the company's product roadmap and how this role will contribute to its success? - How does the marketing team collaborate with the product and sales teams to ensure effective go-to-market strategies and messaging? - What are the biggest challenges facing the cybersecurity industry today, and how does Valence's platform address them? - How does the company support the professional development and growth of its employees? - What is the company's approach to work-life balance and remote work? ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and its challenges. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the phone screen and technical assessment by brushing up on your cybersecurity and SaaS product knowledge, as well as your marketing and communication skills. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. - Be prepared to discuss your availability and start date if offered the position. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.