📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Internova Travel Group
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing communications plans for multiple products and services
- Managing programs to generate new client leads, retain and upgrade current clients, and increase efficiency
- Collaborating with internal stakeholders to communicate program updates and changes
- Working with various B2B marketing channels such as website, email, direct mail, social media, and promotional items
ASSUMPTION: This role requires a strong understanding of marketing communications and project management, with a preference for candidates having travel industry experience.
📋 Key Responsibilities
✅ Create, manage, and implement marketing communications plans and initiatives for multiple products and services
✅ Develop positioning, audience targeting, messaging, and execute implementation plans for new product launches and updated product relaunches
✅ Leverage B2B marketing communications channels to promote products and services
✅ Manage programs content on Member Intranet (Agent Universe)
✅ Communicate program updates/changes to all internal stakeholders
✅ Other Duties as Assigned
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor’s Degree in related field or equivalent experience
Experience: 3 years’ experience in marketing communications at a marketing agency or client-side
Required Skills:
- Excellent communication and presentation skills, including writing and editing marketing copy
- Strong project and time management skills
- Self-motivated with the ability to work independently and as part of a team
- Proficient in MS Office Suite
- Travel Industry experience preferred
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and additional language skills could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $58,114 - $95,342 (Based on experience and location)
Benefits:
- Choice of two medical plans and two dental plans
- Vision insurance
- Flexible spending accounts (FSAs)
- Company-paid life insurance and AD&D
- Optional additional life insurance and AD&D
- Disability insurance
- Paid parental leave
- Paid time off
- 401k Plan with company match
- Discounted employee travel options
- Access to LinkedIn Learning webinars and courses
- Discounted pet insurance and auto, home, & renters insurance
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is a wide range to comply with pay transparency laws. The starting rate of pay will be determined based on factors such as years of experience, geographical location, and budget.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Hospitality
Company Size: Large (5,700+ travel agency locations across the US and Canada)
Founded: 1965 (as Carlson Wagonlit Travel)
Company Description:
- Travel Leaders Network is a passionate community of travel professionals focused on mutual success
- Represents approximately 5,700 travel agency locations across the United States and Canada
- Uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually
Company Specialties:
- Luxury travel, cruises, and tours
- Travel agency services and support
- Marketing and technology solutions for travel agencies
Company Website: www.internova.com
ASSUMPTION: Travel Leaders Network is a well-established travel agency network with a strong focus on luxury travel and providing comprehensive support to its members.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Remote OK, with occasional travel (5%)
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in the travel industry and develop expertise in marketing communications
ASSUMPTION: This role offers growth opportunities through working on impactful projects and exploring other roles within the company.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Remote (US and Canada)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Occasional travel may be required to attend industry events or meetings
- Working remotely can help reduce carbon footprint and save time on commuting
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a flexible work arrangement with remote work and occasional travel opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Marketing communications skills and experience
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing communications experience and achievements
- Tailor your resume to emphasize skills and experience relevant to this role
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Demonstrate your understanding of the travel industry and the company's mission
ATS Keywords: Marketing Communications, Product Marketing, Travel Industry, Project Management, Time Management, Communication Skills, Presentation Skills, Writing Skills, Editing Skills, Self-Motivated, Teamwork, MS Office Suite
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate marketing communications skills, project management, and cultural fit.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in MS Office Suite and marketing automation tools is required for this role, while experience with CRM and project management tools is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Passion for travel
- Expertise in travel
- Collaboration and teamwork
- Customer focus
- Innovation and continuous learning
Work Style:
- Self-motivated and independent
- Strong project management and organizational skills
- Excellent communication and presentation skills
- Ability to work in a remote environment
Self-Assessment Questions:
- Do you have a passion for travel and the travel industry?
- Are you an expert in marketing communications with strong project management skills?
- Do you thrive in a remote work environment and enjoy working independently?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and enjoy working at Travel Leaders Network.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines
- Working remotely and maintaining productivity without direct supervision
- Occasional travel requirements and potential disruptions to personal schedule
- Keeping up with industry trends and changes in the travel industry
ASSUMPTION: While this role offers many benefits, such as remote work and a focus on growth, it also presents challenges related to project management, remote work, and staying current in the travel industry.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Communications Manager: Both roles focus on marketing communications, but the Product Marketing Manager role is more product-centric and involves managing programs to generate leads and retain clients
- Travel Industry vs. Other Industries: This role offers the opportunity to work in the dynamic and growing travel industry, with a focus on luxury travel and providing support to travel advisors
- Career Path Comparison: This role can serve as a stepping stone to other marketing or management positions within the company or the travel industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies, with a focus on marketing communications and supporting travel advisors.
📝 Sample Projects
- Developing and executing a marketing campaign to generate new client leads for a specific product or service
- Managing the content and updates for the Member Intranet (Agent Universe) to ensure accurate and up-to-date information
- Collaborating with internal stakeholders to communicate program updates and changes, and ensuring consistent messaging across all channels
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and tasks associated with this role, focusing on marketing communications, project management, and collaboration with internal stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing communications plan for a new product launch?
- How does this role collaborate with other departments, such as sales or operations?
- What are the most significant challenges facing the travel industry, and how does this role address them?
- How does this role support the company's mission to provide exceptional service to travel advisors?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
ASSUMPTION: Asking these questions during the interview can help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing communications experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
