📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: FR Conversions LLC
🔹 Location: Westminster, Maryland, United States
🔹 Job Type: Full Time, Hybrid (Remote with monthly travel)
🔹 Category: Management, Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote with monthly travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new products
- Collaborating with cross-functional teams to launch and promote products
- Conducting market research and competitive analysis to inform product strategy
- Creating compelling product messaging and sales enablement materials
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration.
📋 Key Responsibilities
✅ Go-to-Market Strategy: Collaborate with Product and Sales leadership to bring new products to market through effective go-to-market (GTM) plans.
✅ Product Launch Support: Ensure product launch readiness, internal training, and external communications with consistency and clarity.
✅ Product Development Support: Partner with R&D and Product teams to integrate market needs and customer feedback into development initiatives, and improve product development processes.
✅ Market Research & Insights: Conduct competitive analysis, track industry trends, gather customer insights, and provide data-driven recommendations for pricing and market segmentation.
✅ Messaging & Positioning: Develop compelling product messaging, value propositions, and differentiation points that resonate with key audiences, and create sales and marketing assets.
✅ Sales Enablement: Equip Sales with training, content, and tools that are on-brand and tailored to the customer journey, and provide support for trade shows and product demonstrations.
✅ Dealer Development: Support onboarding, training, and engagement strategies for the dealer network to strengthen brand alignment and performance.
✅ Campaign Development: Collaborate with internal teams and agency partners to plan and execute integrated marketing campaigns.
✅ Database & Analytics: Maintain and improve marketing and product databases, and monitor and report on campaign performance and market activity to inform strategic decisions.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
Experience: Minimum 5 years of experience in product marketing, product management, or related roles in automotive, manufacturing, or mobility industries.
Required Skills:
- Strong written and verbal communication skills
- Ability to translate technical product details into customer benefits
- Experience collaborating with cross-functional teams
- Ability to think strategically while executing tactical marketing initiatives
- Proficiency in tools such as CRM systems (e.g., Salesforce), marketing automation (e.g., HubSpot), and productivity software (Google Workspace or Microsoft Office)
- Willingness and ability to travel up to 25%, including monthly visits to headquarters (if remote)
Preferred Skills:
- Experience in the mobility vehicle, ambulance, or automotive conversion space
- Familiarity with ADA compliance and public-sector mobility needs
- Background working with dealer networks in the transportation or automotive industries
ASSUMPTION: Candidates should have a strong foundation in product marketing, with a proven track record of driving product success through strategic planning and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $130,000.00 Salary/year
Benefits:
- Competitive pay and benefits package
- Strong company culture
- Opportunity to contribute to meaningful products that improve lives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for product marketing managers with 5-10 years of experience in the automotive or manufacturing industries.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive, specifically focused on accessible and emergency vehicle conversions
Company Size: 51-200 employees (Mid-size company)
Founded: 2011, with a mission to deliver high-quality, accessible, and life-saving transportation solutions
Company Description:
- FR Conversions is a mission-driven company that drives excellence by delivering better value, safety, and functionality in its vehicles
- The company specializes in mobility vehicles, commercial vehicles, and accessible vehicle conversions, serving various segments such as commercial, NEMT, fleet, and ambulance
- FR Conversions is known for its uncompromising attention to detail and intuitive engineering, enabling tens of billions of miles of affordable and reliable accessible transportation
Company Specialties:
- Mobility Vehicles
- Commercial Vehicles
- Promaster Passenger Vans
- Accessible Vehicles
- Vehicle Conversions
- Secure Transport
- Medical Transport
- Ambulance
- Rear-Entry Minivans
- Paratransit
- and Type II Ambulance
Company Website: http://www.frconversions.com
ASSUMPTION: FR Conversions is a well-established company in the accessible vehicle conversion industry, with a strong focus on quality, safety, and innovation.
📊 Role Analysis
Career Level: Mid-level to senior-level product marketing role, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Vice President of Product Management, with cross-functional collaboration with Sales, R&D, and Product teams
Work Arrangement: Hybrid, with remote work and monthly travel to the Westminster, MD headquarters
Growth Opportunities:
- Potential for career advancement within the product marketing or management functions
- Opportunity to shape the future of accessible vehicle solutions and make a tangible impact on customers' lives
- Chance to work with a diverse range of teams and stakeholders, fostering professional growth and development
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a main campus in Westminster, MD, and remote work options
Office Location(s): 1231 Tech Ct, Westminster, MD 21157, US
Geographic Context:
- Westminster, MD is located in Carroll County, approximately 35 miles northwest of Baltimore, MD
- The area offers a mix of urban and rural environments, with easy access to major highways and nearby attractions
- Westminster is home to a diverse range of industries, including manufacturing, healthcare, and technology
Work Schedule: Full-time, with a flexible work arrangement that combines remote work and monthly travel to the headquarters
ASSUMPTION: The hybrid work environment offers a balance between remote flexibility and in-person collaboration, with the main campus providing a central hub for team interaction and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the Hiring Manager or a member of the HR team
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Vice President of Product Management
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Market research and analysis skills
- Product messaging and positioning expertise
- Sales enablement and training experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company, its mission, and the product marketing function
- Prepare examples of your product marketing successes, including go-to-market strategies, messaging, and sales enablement materials
- Be ready to discuss your approach to market research, competitive analysis, and customer insights
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Sales Enablement, Messaging, Collaboration, Communication, Data Analysis, CRM Systems, Marketing Automation, Product Development, Campaign Development, Dealer Development, Customer Insights, Competitive Analysis, Training
ASSUMPTION: The interview process will focus on assessing your strategic thinking, cross-functional collaboration, and product marketing expertise, with a strong emphasis on behavioral and situational interviews.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., HubSpot)
- Productivity software (Google Workspace or Microsoft Office)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the product marketing industry, with a focus on CRM systems, marketing automation, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Safety and quality
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you ensure that your product messaging resonates with diverse customer segments, including those with accessibility needs?
- Can you describe a time when you successfully collaborated with cross-functional teams to launch a new product, and what was the outcome?
- How do you stay up-to-date with industry trends and competitor activities, and how do you incorporate this information into your product strategy?
ASSUMPTION: FR Conversions values candidates who align with their customer-centric focus, embrace innovation, and demonstrate strong collaboration and teamwork skills.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced environment
- Managing multiple priorities and deadlines, often with tight timelines
- Working with diverse stakeholders, including internal teams, dealers, and customers, each with unique needs and perspectives
- Adapting to changes in market dynamics, customer needs, and competitive landscapes
- Navigating a hybrid work environment, balancing remote flexibility with in-person collaboration
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong time management, prioritization, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategy, messaging, and sales enablement, while the Product Manager role is more involved in product development and roadmap planning.
- Industry-specific context: The accessible vehicle conversion industry has unique customer needs and regulatory requirements, which may impact product positioning, pricing, and market segmentation strategies.
- Career path comparison: A Product Marketing Manager may transition into a Product Management role, or vice versa, depending on the individual's strengths and career goals. Both roles can lead to senior-level or leadership positions within the marketing or product functions.
ASSUMPTION: While Product Marketing and Product Manager roles share some similarities, they have distinct focuses and require different skill sets. Understanding these differences is crucial for career planning and role selection.
📝 Sample Projects
- Developing a go-to-market strategy for a new accessible minivan conversion, including market research, competitive analysis, and customer segmentation
- Creating compelling product messaging and sales enablement materials for a new line of Type II ambulances, highlighting their unique features and benefits
- Conducting a comprehensive review of the company's product portfolio and recommending strategic adjustments to improve market competitiveness and customer satisfaction
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Product Marketing Manager role, focusing on go-to-market strategy, messaging, and sales enablement.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the company support cross-functional collaboration and information sharing between marketing, sales, and product teams?
- What are the most significant market trends and customer needs in the accessible vehicle conversion industry, and how does the company plan to address them?
- How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are tracked?
- What opportunities exist for professional growth and development within the product marketing or management functions at FR Conversions?
ASSUMPTION: Asking these questions will help you better understand the company's product strategy, marketing approach, and career growth opportunities, enabling you to make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing successes, including go-to-market strategies, messaging, and sales enablement materials
- Be ready to discuss your approach to market research, competitive analysis, and customer insights during your interviews
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
