Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Queer Networks, Inc.

🔹 Location: Remote (Berlin preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Mid-Senior level (4-7 years)

🔹 Remote Status: Remote OK (Berlin preferred)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market planning for new features
• Collaborating with cross-functional teams to increase feature adoption and product usability
• Conducting competitive analysis and user interviews to inform product strategy
• Localizing product messaging and campaign narratives for key regions
• Contributing to app store optimization, onboarding flows, and in-app communication strategy

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on user empathy and data-driven decision making.

📋 Key Responsibilities

✅ Lead go-to-market planning for new features, collaborating with cross-functional teams

✅ Partner with Product and Design to increase feature adoption and product usability

✅ Conduct competitive analysis, user interviews, and data synthesis to inform product strategy

✅ Work with the Creative team to localize product messaging and campaign narratives for key regions

✅ Contribute to app store optimization (ASO), onboarding flows, and in-app communication strategy

ASSUMPTION: This role requires strong project management skills to coordinate efforts across multiple teams and ensure projects are delivered on time.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-7 years of experience in product marketing or product strategy

Required Skills:

• Proven track record in product marketing or product strategy
• Strong user empathy, storytelling, and analytical thinking
• Experience working with cross-functional teams to drive adoption and retention
• Comfortable leading research, positioning work, lifecycle, and go-to-market launches
• Native-level fluency in English. Other languages are a plus

Preferred Skills:

• Experience working in the tech industry
• Familiarity with the LGBTQ+ community and queer culture

ASSUMPTION: Candidates with experience in the tech industry or familiarity with the LGBTQ+ community may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and location)

Benefits:

• Flexible work arrangements
• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO policy
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on LGBTQ+ social networking and community building

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2011

Company Description:

• Queer Networks is the world’s leading queer tech company, providing a digital home for gay men to safely connect with each other — anytime, anywhere.
• The company serves the LGBTQ+ community with products such as the gay chat app Hornet, with over 100 million users worldwide, the gay live-streaming app Hornet Live, and HornetX, a map-based web app for gay guys.
• Queer Networks is committed to amplifying the radical, affirmative power of the queer community with cutting-edge technology.

Company Specialties:

• Social Network
• LGBT Advertising
• Social Entrepreneurship and Social Justice
• Community Building

Company Website: https://www.hornet.com

ASSUMPTION: Queer Networks is a mission-driven company that values inclusion, experimentation, and creativity, making it an attractive workplace for like-minded individuals.

📊 Role Analysis

Career Level: Mid-Senior level (4-7 years of experience)

Reporting Structure: Reports directly to the Global VP of Marketing

Work Arrangement: Remote OK (with a preference for candidates based in Berlin)

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing team
• Opportunities to work on high-impact projects that reach a global audience
• Chance to shape the direction of a product used by millions and be a voice for the queer community worldwide

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's products and the queer community.

🌍 Location & Work Environment

Office Type: Remote-first, with a preference for candidates based in Berlin

Office Location(s): Los Angeles, California (Headquarters); Berlin, Germany (Marketing team hub)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving LGBTQ+ community
• The city offers a high quality of life, with numerous cultural attractions, nightlife, and outdoor activities
• Berlin has a well-developed public transportation system, making it easy to get around

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: While the role is remote OK, candidates based in Berlin may have an advantage due to the Marketing team's hub being located there.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Global VP of Marketing to discuss the role and the candidate's fit
• Case study or project presentation to demonstrate the candidate's problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• User empathy and understanding of the queer community
• Cultural fit and alignment with the company's mission and values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a brief explanation (2-3 sentences) of why you're the right candidate for the position
• If applicable, provide links to any relevant projects or examples of your work

ATS Keywords: Product Marketing, Product Strategy, User Empathy, Storytelling, Analytical Thinking, Cross-Functional Collaboration, Research, Positioning, Lifecycle Management, Go-To-Market Strategy, Feature Adoption, Product Usability, Data Synthesis, App Store Optimization, Onboarding Flows, In-App Communication

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, user empathy, and cultural fit throughout the application and interview process.

🛠️ Tools & Technologies

• Asana or Trello (project management)
• Google Suite (Gmail, Google Docs, Google Sheets)
• Slack (team communication)
• SurveyMonkey or Typeform (user research)
• App Annie or Sensor Tower (app store optimization)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Inclusion
• Creativity
• Mission-driven
• Experimentation

Work Style:

• Collaborative
• Mission-focused
• Adaptable
• Data-driven

Self-Assessment Questions:

• Do you have a strong understanding of and empathy for the queer community?
• Are you comfortable working in a remote, collaborative environment?
• Do you thrive in a mission-driven, creative atmosphere?

ASSUMPTION: Candidates who are passionate about the queer community, comfortable working remotely, and excited about the company's mission are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic thinking with hands-on execution
• Working with a remote, global team
• Navigating the unique cultural and political landscape of the queer community

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of the queer community.

📈 Similar Roles Comparison

• Unlike traditional tech companies, Queer Networks is focused specifically on serving the LGBTQ+ community, making this role unique in its mission and user base
• While the role of Product Marketing Manager is common in the tech industry, the focus on the queer community sets this role apart
• This role offers significant growth potential, with opportunities to shape the direction of a product used by millions and be a voice for the queer community worldwide

ASSUMPTION: Candidates should consider the unique mission and user base of Queer Networks when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature, resulting in a 20% increase in user engagement
• Conducting user interviews and competitive analysis to inform product positioning, leading to a 15% increase in app store ratings
• Localizing product messaging and campaign narratives for key regions, driving a 10% increase in user retention in those markets

ASSUMPTION: These sample projects demonstrate the strategic thinking, user empathy, and data-driven decision making required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's mission and impact the queer community?
• What are the biggest challenges facing the Marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to working with the queer community and ensuring that its products are inclusive and affirming?
• How does the company balance the need for data-driven decision making with its mission-driven approach?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the queer community it serves.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a brief explanation (2-3 sentences) of why you're the right candidate for the position
• If applicable, provide links to any relevant projects or examples of your work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.