📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Netskope
🔹 Location: India
🔹 Job Type: On-site
🔹 Category: Computer and Network Security
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a critical part of the product and solutions marketing organization at Netskope
- Crafting compelling marketing assets to drive the overall platform story
- Managing the asset library and supporting content needs of sales outreach and solutions marketing team
- Preparing for the next step up the career ladder
ASSUMPTION: This role requires a strong understanding of product marketing and cybersecurity, with a focus on cloud security technologies. The ideal candidate will have experience in creating and managing marketing assets and working with cross-functional teams.
📋 Key Responsibilities
✅ Collaborate with the wider marketing organization to build and support core asset and messaging needs
✅ Create messaging and content that provides compelling, differentiated value propositions and increases awareness and engagement
✅ Create messaging for invites, registration pages, and webinar environments based on requirements provided by Solutions, Campaign, and Digital teams
✅ Maintain the asset library, working with key stakeholders within the product and solutions marketing organization to update messaging and assets as needed
✅ Project manage smaller Product and Solutions Marketing lead projects
✅ Support vertical marketing initiatives by providing content support working alongside other members of the solutions marketing team
✅ Submit and manage requests of other execution teams through the workflow management system
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle new tasks as they arise.
🎯 Required Qualifications
Education: A Bachelor of Arts or Science Degree or equivalent experience is required
Experience: 3-5+ years of experience in product or solutions marketing
Required Skills:
- Experience in cybersecurity and some of the following areas: Cloud Firewalls, CASB, SWG, ZTNA, or Data Security
- Experience working with creative teams to update existing and finalize new assets
- Experience with Asana or another project management tool
- Highly organized self-starter with strong attention to detail
- Excellent verbal and written communication skills
- Team player with the ability to work independently and autonomously
- Flexibility to adjust to the dynamic nature of a high-growth company and willing to do more than expected
Preferred Skills:
- Demonstrated ability to write product marketing assets – samples of this work are desired
ASSUMPTION: While the required skills listed above are essential for this role, the ideal candidate will also possess a strong work ethic, a willingness to learn, and a passion for marketing and cybersecurity.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between ₹25-35 lakhs per annum, based on industry standards for a Product Marketing Manager with 3-5 years of experience in the cybersecurity industry in India.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time position with standard working hours Monday through Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work.
ASSUMPTION: The salary range provided above is an estimate and may vary based on the candidate's experience, skills, and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Netskope operates in the computer and network security industry, focusing on cloud security, data protection, and secure access solutions.
Company Size: Netskope is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Netskope was founded in 2012 and has since grown to become a leader in modern security and networking.
Company Description:
- Netskope addresses the needs of both security and networking teams by providing optimized access and real-time, context-based security for people, devices, and data anywhere they go.
- Thousands of customers, including more than 30 of the Fortune 100, trust the Netskope One platform, its Zero Trust Engine, and its powerful NewEdge network to reduce risk and gain full visibility and control over cloud, AI, SaaS, web, and private applications.
- Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment.
Company Specialties:
- security
- network
- analytics
- Zero Trust
- Security Service Edge (SSE)
- Enterprise Browser
- Cloud Access Security Broker (CASB)
- Data Security Posture Management (DSPM)
- Threat Protection
- Next Gen Secure Web Gateway
- Private Access
- DLP (Data Loss Prevention)
- SD-WAN
- and Unified Data Security
Company Website: Netskope
ASSUMPTION: Netskope's focus on cloud security and data protection makes it an attractive employer for individuals interested in the cybersecurity industry. The company's commitment to equal employment opportunities and employee development further enhances its appeal as a place to work.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in product marketing within the cybersecurity industry.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams, including marketing, sales, and product management.
Work Arrangement: This role is on-site, with the possibility of occasional remote work. The candidate should be prepared to work in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines.
Growth Opportunities:
- Advancement to a senior or management role within the product marketing organization
- Expansion of responsibilities to include additional product lines or regions
- Opportunities to work on strategic projects and initiatives that drive the company's growth and success
ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong work ethic, excellent communication skills, and a passion for marketing and cybersecurity. They will be able to thrive in a dynamic and fast-paced environment and be willing to take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Netskope's office in India is a modern and collaborative workspace designed to support partnerships, collaboration, and teamwork.
Office Location(s): 2445 Augustine Dr, 3rd floor, Santa Clara, California 95054, US
Geographic Context:
- The office is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and other amenities.
- The area offers a diverse range of cultural, recreational, and culinary experiences, making it an attractive place to live and work.
- The office is close to public transportation, making it easy for employees to commute to and from work.
Work Schedule: The work schedule for this role is Monday through Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic and fast-paced environment and be able to thrive in a collaborative and team-oriented work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Product marketing experience and expertise
- Cybersecurity knowledge and understanding
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, such as messaging frameworks, value propositions, or case studies
- Research Netskope's products, services, and competition to demonstrate your understanding of the market and the company's offerings
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
ATS Keywords: Product Marketing, Solutions Marketing, Cyber Security, Cloud Firewalls, CASB, SWG, ZTNA, Data Security, Project Management, Content Creation, Communication, Team Collaboration, Attention to Detail, Self-Starter, Flexibility
ASSUMPTION: The ideal candidate will be proactive, organized, and detail-oriented, with a strong commitment to delivering high-quality work and meeting deadlines.
🛠️ Tools & Technologies
- Asana (or another project management tool)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketo (or another marketing automation platform)
- Salesforce (or another CRM)
- Webinar platforms (e.g., GoToWebinar, Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Openness, honesty, and transparency
- Partnership and collaboration
- Customer focus and success
- Innovation and continuous learning
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on execution
- Open and inclusive
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working in a collaborative and team-oriented culture?
- Do you have a strong work ethic and a passion for marketing and cybersecurity?
- Are you willing to take on new challenges and adapt to changing priorities and deadlines?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Netskope, with a shared commitment to the company's values and work style.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require the candidate to adapt to changing priorities and deadlines
- The candidate may need to work with cross-functional teams, requiring strong communication and collaboration skills
- The role may require the candidate to manage multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail
- The candidate may need to work with stakeholders at various levels within the organization, requiring strong interpersonal and communication skills
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment and be willing to take on new challenges as they arise.
📈 Similar Roles Comparison
- Product Marketing Manager (Solutions) at Netskope vs. Product Marketing Manager at a traditional software company
- Netskope focuses on cloud security and data protection, while traditional software companies may have a broader product portfolio
- Netskope's dynamic and fast-paced environment may require more adaptability and flexibility than a traditional software company
- Netskope's focus on customer success and partnership may require stronger communication and collaboration skills than a traditional software company
- Product Marketing Manager (Solutions) at Netskope vs. Product Marketing Manager at a cybersecurity startup
- Netskope is a mid-sized company with established products and a strong market presence, while cybersecurity startups may be smaller and more focused on innovation and growth
- Netskope's dynamic and fast-paced environment may require more experience and expertise than a cybersecurity startup
- Netskope's focus on customer success and partnership may require stronger communication and collaboration skills than a cybersecurity startup
- Career path comparison
- Product Marketing Manager (Solutions) at Netskope may provide opportunities for advancement to senior or management roles within the product marketing organization
- Product Marketing Manager at a traditional software company may provide opportunities for advancement to senior or management roles within the product marketing organization or other functions within the company
- Product Marketing Manager at a cybersecurity startup may provide opportunities for advancement to senior or management roles within the product marketing organization or other functions within the company, as well as the potential for equity and ownership in the company
ASSUMPTION: The ideal candidate will be able to compare and contrast the different roles and opportunities available to them and make an informed decision about which role is the best fit for their career goals and aspirations.
📝 Sample Projects
- Developing messaging frameworks and value propositions for Netskope's cloud security products
- Creating content for webinars, events, and other marketing channels to educate customers and prospects about Netskope's solutions
- Managing the asset library and ensuring that all marketing materials are up-to-date and consistent with Netskope's brand and messaging guidelines
- Collaborating with cross-functional teams to develop and execute marketing campaigns that drive customer engagement and revenue growth
ASSUMPTION: The ideal candidate will have experience with the types of projects listed above and be able to demonstrate their ability to deliver high-quality work and meet deadlines.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall product marketing organization and the company's long-term goals?
- What are the key challenges facing the product marketing team and the company as a whole, and how can this role help address them?
- What opportunities are there for growth and development within this role and the product marketing organization?
- How does Netskope support work-life balance and employee well-being?
ASSUMPTION: The ideal candidate will be proactive and engaged, asking thoughtful questions to demonstrate their interest and enthusiasm for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, such as messaging frameworks, value propositions, or case studies
- Research Netskope's products, services, and competition to demonstrate your understanding of the market and the company's offerings
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
