📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Eaton Corporation
🔹 Location: New Taipei City, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing country-level business development plans and growth strategies.
- Managing product lines, lifecycle, and certification to meet market demands and achieve organizational goals.
- Representing Eaton Taiwan to strive for product resources and participate in regional NPI planning.
- Proposing and endorsing pricing strategies to support sales business in promotion projects.
- Designing and implementing go-to-market strategies and marketing campaigns.
- Providing training and introduction to internal/external partners to achieve sales goals.
- Preparing, implementing, and reviewing sales and production forecasts.
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and excellent communication skills to succeed in a dynamic, international environment.
📋 Key Responsibilities
✅ Lead and propose country-level business development plan and growth strategy.
✅ Manage product lines portfolio, lifecycle, and certification to answer market demand and achieve organizational goals.
✅ Represent Eaton Taiwan to strive for product resources, e.g., participate in regional NPI planning, request product manufacturing localization, etc.
✅ Propose/endorse pricing strategy and champion favorable price guidelines to support sales business in promotion projects.
✅ Regularly review and engage sales to optimize pricing strategy.
✅ Design and implement go-to-market strategy.
✅ Develop and execute marketing and promotion plan, including marketing campaigns, seminars, exhibitions, training workshops, etc.
✅ Provide training and introduction to internal/external partners to achieve sales goal and meet market challenge.
✅ Prepare, implement, and review sales and production forecast to ensure product time to market.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive business growth and market success.
🎯 Required Qualifications
Education: Bachelor’s degree in Business or Electrical/Mechanical Engineering preferred.
Experience: 8-10 years of experience in the electrical system or energy-related industry, with a minimum of 5 years in product management or business management experience in the electrical system and service industry preferred.
Required Skills:
- Proven experience in product management and business development.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and in a team environment.
- Fluency in English and Mandarin Chinese.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce).
- Knowledge of the Taiwan market and local business culture.
- Familiarity with the electrical system and service industry.
ASSUMPTION: Successful candidates will possess a strong combination of strategic thinking, business acumen, and excellent communication skills, with a proven track record in product management and business development.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (based on industry standards for the role, experience level, and location).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on Eaton products.
Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work for certain tasks.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Eaton Corporation operates in the electrical components and systems industry, focusing on power management solutions for various markets, including aerospace, automotive, and industrial applications.
Company Size: Eaton is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Eaton was founded in 1911 and has since grown into a global leader in power management solutions, with a strong commitment to sustainability and innovation.
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
- The company operates in various markets, including electrical, hydraulic, and vehicle segments, providing solutions that help customers manage power more efficiently, effectively, and safely.
- Eaton is committed to operating sustainably and helping its customers manage power today and well into the future.
Company Specialties:
- Power management solutions for various industries, including aerospace, automotive, and industrial applications.
- Ethics and sustainability-focused business practices.
- Manufacturing and supply chain management expertise.
Company Website: http://www.eaton.com
ASSUMPTION: Eaton's large size and global presence offer applicants a dynamic work environment with diverse career growth opportunities.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager reports directly to the Taiwan Country Manager and works closely with various internal teams, such as sales, product management, and marketing.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work for certain tasks. The work arrangement may include occasional travel to regional offices or customer sites.
Growth Opportunities:
- Progression to senior management roles within Eaton's marketing or product management functions.
- Expansion into other business units or geographic regions within Eaton's global organization.
- Development of leadership and management skills through mentoring and training opportunities.
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Eaton's global organization.
🌍 Location & Work Environment
Office Type: Eaton's Taiwan office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): New Taipei City, Taiwan
Geographic Context:
- New Taipei City is the most populous city in Taiwan, offering a mix of urban and suburban living with easy access to public transportation and amenities.
- The city is home to a diverse range of industries, including electronics, machinery, and food processing, providing a dynamic business environment.
- New Taipei City offers a high quality of life, with a low cost of living compared to other major Asian cities.
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for remote work and occasional overtime as needed.
ASSUMPTION: The work environment at Eaton's Taiwan office is collaborative, innovative, and focused on driving business growth and market success.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the Taiwan Country Manager and other relevant stakeholders.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and business acumen.
- Communication and presentation skills.
- Analytical and problem-solving skills.
- Cultural fit and adaptability to Eaton's work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your strategic thinking, business acumen, and problem-solving skills to discuss during the interview.
- Research Eaton's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Product management, business development, marketing strategy, sales optimization, pricing strategy, market analysis, Taiwan market, electrical system, energy-related industry
ASSUMPTION: Eaton's recruitment process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce) for customer relationship management and sales tracking.
- Marketing automation tools (e.g., Marketo, HubSpot) for campaign creation and management.
- Data analysis tools (e.g., Excel, Power BI) for market research and forecasting.
- Project management tools (e.g., Asana, Trello) for task and project tracking.
ASSUMPTION: Successful candidates will be comfortable using various tools and technologies to support their work and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Safety: Eaton is committed to creating a safe and healthy work environment for all employees.
- Integrity: Eaton values honesty, transparency, and ethical behavior in all aspects of its business.
- Excellence: Eaton strives for excellence in all its operations, continuously seeking to improve and innovate.
Work Style:
- Collaborative: Eaton encourages teamwork and cross-functional collaboration to drive business success.
- Innovative: Eaton values creativity and continuous learning to stay ahead in the competitive market.
- Adaptable: Eaton is committed to operating sustainably and adapting to the changing needs of its customers and the market.
Self-Assessment Questions:
- Do you have a proven track record of driving business growth and market success in a dynamic, international environment?
- Are you comfortable working in a collaborative, innovative, and adaptable work environment?
- Do you possess strong communication, presentation, and interpersonal skills, with the ability to influence and persuade stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Eaton's values and work style, with a proven track record of driving business growth and market success in a dynamic, international environment.
⚠️ Potential Challenges
- The Taiwan market is competitive and dynamic, requiring a strategic and adaptable approach to business development and marketing.
- Eaton's global organization may present communication and collaboration challenges across time zones and cultural differences.
- The role requires a balance of strategic thinking, tactical execution, and cross-functional collaboration, which can be demanding at times.
- The work environment may require occasional travel to regional offices or customer sites, which can be disruptive to personal schedules and routines.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills, experiences, and strategic mindset to drive business growth and market success.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a stronger focus on business development and pricing strategy.
- In the Taiwan market, this role may involve more frequent interaction with local customers and partners, requiring a deeper understanding of local business culture and market dynamics.
- Career progression in this role may involve expanding into other business units or geographic regions within Eaton's global organization, offering diverse growth opportunities.
ASSUMPTION: This role offers a unique blend of strategic thinking, business acumen, and cross-functional collaboration, with a strong focus on driving business growth and market success in the Taiwan market.
📝 Sample Projects
- Developing and implementing a country-level business development plan and growth strategy for Eaton Taiwan.
- Managing a product lines portfolio, lifecycle, and certification process to meet market demands and achieve organizational goals.
- Representing Eaton Taiwan in regional NPI planning and requesting product manufacturing localization to optimize product resources.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the role, requiring a strong combination of skills and experiences to drive business growth and market success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other internal teams, such as sales, product management, and marketing?
- What are the most significant challenges facing Eaton Taiwan in the next 12-24 months, and how can this role address them?
- What opportunities exist for professional growth and development within Eaton's global organization?
- How does Eaton support work-life balance and employee well-being in this role?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, focusing on the role's priorities, collaborations, challenges, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, business acumen, and communication skills.
- Prepare examples of your strategic thinking, business acumen, and problem-solving skills to discuss during the interview.
- Research Eaton's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
