G

Product Marketing Manager, Ads Marketing

Google
Full-time
On-site
Singapore
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager, Ads Marketing

πŸ”Ή Company: Google

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies to drive product adoption of Google Ad Solutions in Southeast Asia
  • Creating local points of view and go-to-market strategies for global product launches
  • Growing engagement of advertisers and agencies through content marketing and events
  • Cross-functional collaboration with various teams, including Sales, corporate communications, and product development

ASSUMPTION: This role requires a strong understanding of digital marketing and Google's ad solutions, as well as the ability to communicate effectively with local stakeholders in Southeast Asia.

πŸ“‹ Key Responsibilities

βœ… Identify and develop marketing strategies and plans to drive product adoption of Google Ad Solutions by digital marketers in Southeast Asia

βœ… Ideate, develop, and execute product education initiatives to enable practitioners with digital marketing skills inclusive of Google Ad solutions for Search, YouTube and App Solutions

βœ… Create a local point of view and go-to-market strategies on global narratives around Google Ad solutions and new product launches

βœ… Grow engagement of advertisers and agencies in Google’s primary content marketing channels, such as Think with Google and product newsletters

βœ… Manage Google owned and third-party events (e.g., virtual or in person) that bring together advertisers and agencies to support business growth across markets

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and event management, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 4 years of experience in marketing with working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social). Experience in managing cross-functional or cross-team projects.

Required Skills:

  • Excellent communication and presentation skills
  • Ability to communicate in Thai, Vietnamese, or Bahasa fluently to interact with local stakeholders
  • Experience with Business-to-Business (B2B) programs including campaigns utilizing social media platforms

Preferred Skills:

  • Knowledge of Google’s suite of ad solutions for Search, YouTube and Apps

ASSUMPTION: Fluency in a local Southeast Asian language is crucial for this role, as it requires regular communication with local stakeholders.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for a Product Marketing Manager role in Singapore is SGD 120,000 - 180,000 per year. This range is based on market research and takes into account the level of experience required for this role.

Benefits:

  • Health, dental, and vision insurance
  • Generous vacation and sick leave policies
  • Retirement savings plans with company matching
  • On-site cafes and fitness centers

Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional work on weekends may be required to manage events.

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. The company operates in a highly competitive and dynamic market.

Company Size: Google is a large enterprise with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become one of the world's largest and most influential technology companies.

Company Description:

  • Google is known for its innovative culture and commitment to employee development
  • The company values collaboration, creativity, and a data-driven approach to decision-making
  • Google offers a wide range of products and services, providing employees with opportunities to work on diverse and impactful projects

Company Specialties:

  • Search engine technology
  • Online advertising
  • Cloud computing
  • Hardware and software development

Company Website: www.google.com

ASSUMPTION: Google's large size and diverse product offerings provide ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including Sales, corporate communications, and product development.

Work Arrangement: This role is on-site, with a standard workweek of Monday through Friday. Occasional work on weekends may be required to manage events.

Growth Opportunities:

  • Advancement to a senior-level marketing role, such as Senior Product Marketing Manager or Marketing Director
  • Expansion into other areas of marketing or related fields, such as sales or product management
  • Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers strong potential for career growth within Google's marketing organization.

🌍 Location & Work Environment

Office Type: Google's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

  • Singapore is a global hub for technology and innovation, providing ample opportunities for networking and professional development
  • The city-state offers a multicultural environment with a high quality of life
  • Singapore's strategic location in Southeast Asia makes it an ideal base for working with regional clients and partners

Work Schedule: Standard office hours, Monday through Friday, with occasional work on weekends required to manage events.

ASSUMPTION: Google's Singapore office provides a dynamic and collaborative work environment that supports employee productivity and engagement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a recruiter
  • On-site interviews with hiring managers and team members
  • Final decision and offer

Key Assessment Areas:

  • Marketing strategy and planning
  • Cross-functional collaboration and communication
  • Event management and execution
  • Cultural fit and alignment with Google's values

Application Tips:

  • Highlight your experience with B2B marketing and Google's ad solutions in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Google's culture
  • Prepare examples of your marketing campaigns and their results to discuss during the interview

ATS Keywords: Product Marketing, B2B Programs, Social Media, Communication, Presentation Skills, Cross-Functional Collaboration, Digital Marketing, Google Ad Solutions

ASSUMPTION: Google's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and collaboration.

πŸ› οΈ Tools & Technologies

  • Google's suite of ad solutions for Search, YouTube, and Apps
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Event management platforms (e.g., Eventbrite, Cvent)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Google's ad solutions and familiarity with marketing automation and event management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user
  • Innovation
  • Collaboration
  • Inclusion
  • Integrity

Work Style:

  • Data-driven decision-making
  • Cross-functional collaboration
  • Agile and iterative approach to marketing
  • Focus on results and impact

Self-Assessment Questions:

  • Do you have a strong understanding of digital marketing and Google's ad solutions?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have experience managing cross-functional or cross-team projects?

ASSUMPTION: Google values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on user needs.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse teams across different time zones
  • Adapting to the fast-paced and dynamic nature of the digital marketing landscape
  • Occasional work on weekends to manage events

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work effectively in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Product Marketing Manager role in other tech companies, but may have a stronger focus on B2B marketing and event management
  • In comparison to other marketing roles at Google, this role requires a balance of strategic thinking and tactical execution, with a focus on driving product adoption and engagement
  • Career paths for this role may include advancement to a senior-level marketing role or expansion into other areas of marketing or related fields

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving product adoption and engagement in the B2B space.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to drive adoption of a new Google Ad solution among Southeast Asian digital marketers
  • Managing a virtual event to launch a new product feature, including speaker coordination, logistics, and promotion
  • Creating a local point of view and go-to-market strategy for a global product launch, tailored to the needs of Southeast Asian advertisers and agencies

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of this role, with a focus on driving product adoption and engagement in the B2B space.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for Google's ad solutions in Southeast Asia?
  • What are the key priorities for this role in the first 90 days?
  • How does the team collaborate with other Google teams, such as Sales and product development?
  • What opportunities are there for professional development and growth within this role?
  • How does Google support work-life balance for employees in this role?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, priorities, collaboration, growth opportunities, and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your experience with B2B marketing and Google's ad solutions
  • Write a cover letter that demonstrates your understanding of the role and your fit with Google's culture
  • Prepare examples of your marketing campaigns and their results to discuss during the interview
  • Follow up with the recruiter after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.