📌 Core Information
🔹 Job Title: Product Marketing Manager, Ads Marketing
🔹 Company: Google
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive product adoption of Google Ad Solutions in Southeast Asia
- Managing events and creating go-to-market strategies for new product launches
- Collaborating cross-functionally with various teams to shape product journeys
- Working with a diverse range of stakeholders, including advertisers, agencies, and local teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Identify and develop marketing strategies and plans to drive product adoption of Google Ad Solutions by digital marketers in Southeast Asia
✅ Ideate, develop, and execute product education initiatives to enable practitioners with digital marketing skills inclusive of Google Ad solutions for Search, YouTube and App Solutions
✅ Create a local point of view and go-to-market strategies on global narratives around Google Ad solutions and new product launches
✅ Grow engagement of advertisers and agencies in Google’s primary content marketing channels, such as Think with Google and product newsletters
✅ Manage Google-owned and third-party events (e.g., virtual or in-person) that bring together advertisers and agencies to support business growth across markets
ASSUMPTION: This role involves a mix of strategic planning, event management, and content creation, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 4 years of experience in marketing, working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social)
Required Skills:
- Proven experience in managing cross-functional or cross-team projects
- Excellent communication and presentation skills
- Ability to work effectively with diverse teams and stakeholders
Preferred Skills:
- Experience with B2B programs including campaigns utilizing social media platforms
- Knowledge of Google’s suite of ad solutions for Search, YouTube, and Apps
- Ability to communicate in Thai, Vietnamese, or Bahasa fluently to interact with local stakeholders
ASSUMPTION: Fluency in local languages is a significant advantage for this role, given the regional focus and need to collaborate with local teams.
💰 Compensation & Benefits
Salary Range: Competitive, with an estimated range of SGD 120,000 - 180,000 per annum for this level of experience and location. This estimate is based on market research and may vary depending on individual qualifications and company discretion.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policies, including vacation, sick leave, and holidays
- On-site amenities, such as fitness centers, cafes, and shuttle services (where applicable)
- Professional development opportunities, including training, workshops, and conference attendance
Working Hours: Full-time, with standard business hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional flexibility for event management and stakeholder communication
ASSUMPTION: Salary and benefits may vary based on individual performance, experience, and company discretion. The provided range is an estimate based on market research and may not reflect the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Google operates in the technology industry, with a focus on search engines, online advertising, cloud computing, software, and hardware. The company is a global leader in its field, with a significant impact on the digital landscape.
Company Size: Google is a large corporation with over 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also present a more structured and hierarchical work environment.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become a multinational technology conglomerate, with a mission to "organize the world's information and make it universally accessible and useful."
Company Description:
- Google is known for its innovative and collaborative work culture, with a strong emphasis on employee growth and development
- The company values diversity, inclusion, and collaboration, fostering a workplace where employees can thrive and make a meaningful impact
- Google is committed to sustainability and ethical practices, aiming to minimize its environmental footprint and contribute positively to communities worldwide
Company Specialties:
- Search engines and online advertising
- Cloud computing and software development
- Hardware and consumer electronics
- Artificial intelligence and machine learning
Company Website: https://www.google.com/
ASSUMPTION: Google's size, industry, and global presence offer unique opportunities and challenges for employees, with a strong emphasis on innovation, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-to-senior level, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration. It offers opportunities for career growth within Google's marketing organization.
Reporting Structure: The Product Marketing Manager, Ads Marketing, will report directly to the Marketing Manager for Ads Marketing in the Southeast Asia region. They will collaborate closely with cross-functional teams, including sales, product development, engineering, and corporate communications.
Work Arrangement: This role is on-site, with a standard workweek of Monday to Friday, 9:00 AM to 6:00 PM. Occasional flexibility may be required for event management and stakeholder communication.
Growth Opportunities:
- Expanding responsibilities within the Ads Marketing team, based on performance and organizational needs
- Transitioning to a leadership role, such as Marketing Manager or Senior Marketing Manager, with increased strategic and management responsibilities
- Exploring opportunities in related fields, such as product management, sales, or business development, based on individual interests and skills
ASSUMPTION: This role offers a clear path for career growth within Google's marketing organization, with opportunities for increased responsibility, leadership, and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Google's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity. The office features on-site amenities, such as cafes, fitness centers, and shuttle services, to support employee well-being and productivity.
Office Location(s): Google's Singapore office is located at 3 Pasir Panjang Rd, Singapore 118484.
Geographic Context:
- Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment
- The city-state is known for its high quality of life, excellent infrastructure, and strong commitment to sustainability and innovation
- Singapore's strategic location in Southeast Asia provides easy access to regional markets and opportunities for international collaboration
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for event management and stakeholder communication. Google offers a flexible work-from-home policy, allowing employees to work remotely up to two days per week, depending on team and role requirements.
ASSUMPTION: Google's Singapore office provides a modern, collaborative work environment that supports employee productivity and well-being. The city-state's strategic location and vibrant culture offer unique opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and situational interviews to evaluate problem-solving skills, strategic thinking, and cross-functional collaboration
- Final-round interviews with senior leadership to discuss career growth opportunities and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with Google's values
Application Tips:
- Highlight relevant marketing experience, with a focus on cross-functional projects and event management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral and situational interview questions by reflecting on past experiences and developing structured responses
- Research Google's company culture and values to demonstrate your understanding of the organization and your alignment with its mission
ATS Keywords: Product marketing, Ads Marketing, B2B programs, cross-functional collaboration, stakeholder management, event management, digital marketing, Google Ad Solutions, strategic thinking, problem-solving
ASSUMPTION: Google's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate strong communication skills, strategic thinking, and a collaborative mindset.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Google provides its employees with access to a suite of collaboration and productivity tools to support their work. Familiarity with these tools is expected, and candidates should be prepared to demonstrate their proficiency in using them effectively.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow
- It's best to do one thing really, really well
- Fast is better than slow
- More is not better
- You don't need to be at your desk to need an answer
- You can be serious without a suit
- Work to live and don't live to work
- An open mind means understanding, not agreement
- You're trusted with extraordinary responsibility
- Our users don't need another 100-page manual
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Fast-paced and dynamic, with a focus on innovation and continuous learning
- Data-driven and analytical, with a strong emphasis on performance metrics and results
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with diverse teams and stakeholders?
- Are you able to balance strategic thinking with tactical execution, and do you have a proven track record of driving results in a marketing role?
- Do you share Google's commitment to user-focused design, innovation, and continuous learning?
ASSUMPTION: Google's company culture is characterized by its focus on user-centered design, innovation, and collaboration. Candidates should assess their alignment with these values and be prepared to demonstrate their fit with the company's work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on event management and stakeholder communication
- Balancing strategic thinking with tactical execution, requiring strong organizational skills and attention to detail
- Working with diverse teams and stakeholders, with a need for strong communication and collaboration skills
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and innovation
ASSUMPTION: This role presents unique opportunities and challenges, requiring strong organizational skills, strategic thinking, and a collaborative mindset. Successful candidates will be able to thrive in a dynamic, cross-functional environment and balance multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on event management and regional collaboration
- Within Google, this role is part of the Ads Marketing organization, with a focus on driving product adoption and engagement for Google's suite of ad solutions
- Career progression in this role may involve expanding responsibilities within Ads Marketing or transitioning to a leadership role within the organization
ASSUMPTION: This role offers unique opportunities for career growth and development within Google's marketing organization, with a focus on regional collaboration and event management.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive product adoption of Google Ad Solutions in Southeast Asia
- Managing a virtual event for advertisers and agencies, with a focus on product education and engagement
- Creating a local point of view and go-to-market strategy for a new product launch, tailored to the Southeast Asian market
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring strong communication skills, cross-functional collaboration, and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Ads Marketing organization, and how this role fits into the broader marketing strategy?
- How does Google support the professional development and growth of its marketing employees, and what opportunities exist for career progression within the organization?
- Can you provide an example of a successful marketing campaign or event that the team has executed, and what factors contributed to its success?
- How does Google approach regional collaboration and localization, and what role does this position play in driving regional engagement and adoption of Google Ad Solutions?
- What are the key performance indicators (KPIs) for this role, and how does the team track and measure success in driving product adoption and engagement?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the broader marketing strategy. They also provide an opportunity for the candidate to demonstrate their strategic thinking, communication skills, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on cross-functional projects and event management
- Prepare for behavioral and situational interview questions by reflecting on past experiences and developing structured responses
- Research Google's company culture and values to demonstrate your understanding of the organization and your alignment with its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
