Product Marketing Manager, Ads Marketing (English, Mandarin)

📌 Core Information

🔹 Job Title: Product Marketing Manager, Ads Marketing (English, Mandarin)

🔹 Company: Google

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies to build customer intent and readiness for Direct-to-Customer (DTC) business with Google Ads solutions
• Overseeing the positioning and promotion of Google's Ads products across multiple channels
• Driving Google's new customer acquisitions through digital leads nurture campaigns
• Collaborating with cross-functional teams, including Sales, Product Experts, PR, Legal, and more
• Operating in a fast-paced, dynamic environment with a focus on strategic thinking and data-driven campaigns

ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and cross-functional collaboration. It is ideal for candidates with a strong background in product marketing and a proven track record in driving business results.

📋 Key Responsibilities

✅ Lead the digital leads nurture campaign to identify, categorize, and educate marketing/sales prospects to accelerate their DTC and GAds readiness

✅ Develop data-driven and customer-insight-first campaign strategy and execution plan

✅ Work with sales stakeholders and external partners to build comprehensive nurture content that addresses customer needs and pain points

✅ Build a MarTech (WeCom) infrastructure and systematic framework that enables automated tagging, scoring, and tracking to ensure content sent to the customers

✅ Contribute and participate in business reviews on local marketing strategy with marketing and sales executives within the region and to the broader organization

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Successful candidates will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Technical, or a related field, or equivalent practical experience.

Experience: 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).

Required Skills:

• Fluency in English and Mandarin for client relationship management in this region
• Ability to think strategically about issues, leading to recommendations, action plans, and campaigns
• Ability to operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context
• Ability to work in a cross-functional environment
• Excellent stakeholder management skills, and the ability to engage directly with stakeholders at all levels

Preferred Skills:

• Ability to build and maintain strong relationships with cross-functional teams and external partners
• Experience with MarTech infrastructure and systematic frameworks
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills

ASSUMPTION: Given the fast-paced nature of this role and the need for strategic thinking, candidates with a strong marketing background and proven experience in driving business results are likely to be successful.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 500,000 - 700,000 per year, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the tech industry in Shanghai. This range is inclusive of base salary and annual bonus, and may vary depending on factors such as skills, experience, and market conditions.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off (vacation, sick, and holidays)
• Maternity and paternity leave
• On-site meals and snacks
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work and adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and market conditions. Google is known for offering competitive benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. It is one of the world's leading technology companies, with a significant impact on the global tech industry.

Company Size: Google has over 10,000 employees in Shanghai alone, making it a large employer in the city. Working at Google offers opportunities for collaboration, innovation, and professional growth in a dynamic and diverse environment.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown to become one of the most influential and innovative companies in the world, with a strong commitment to technological progress and improving people's lives.

Company Description:

• Google is known for its innovative culture, which encourages employees to think creatively and take risks
• The company values diversity, inclusion, and collaboration, fostering a work environment where employees feel empowered to contribute their ideas and expertise
• Google is committed to sustainability and has set ambitious goals to reduce its environmental impact and promote renewable energy

Company Specialties:

• Search engine technology
• Online advertising
• Cloud computing
• Hardware and software development
• Artificial intelligence and machine learning

Company Website: www.google.com

ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to innovation and sustainability makes it an attractive employer for individuals seeking to make a positive impact on the world.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration. It offers opportunities for growth and development in the field of product marketing.

Reporting Structure: The Product Marketing Manager, Ads Marketing (English, Mandarin) reports directly to the Marketing Manager for Ads Marketing in the Shanghai office. They work closely with cross-functional teams, including Sales, Product Experts, PR, Legal, and more.

Work Arrangement: This role is primarily on-site, with occasional remote work and flexible hours as needed. It requires a high level of collaboration and communication with team members and stakeholders in the Shanghai office.

Growth Opportunities:

• Advancement to a senior or management role within the product marketing function
• Expansion into other marketing disciplines, such as brand marketing or growth marketing
• Opportunities to work on special projects or initiatives that drive strategic impact for the organization

ASSUMPTION: This role offers a unique opportunity to work on a high-impact product and drive business results through strategic marketing initiatives. Successful candidates will have the opportunity to grow and develop their skills in a dynamic and challenging environment.

🌍 Location & Work Environment

Office Type: Google's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity. It features open-plan workspaces, meeting rooms, and breakout areas for informal collaboration.

Office Location(s): The Shanghai office is located in the Pudong New Area, one of the city's most vibrant and dynamic business districts.

Geographic Context:

• Shanghai is a major global city with a population of over 24 million people
• The city is a major hub for finance, technology, and commerce in the Asia-Pacific region
• Shanghai offers a diverse and vibrant cultural scene, with numerous museums, galleries, and historical sites

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work and adjusted hours as needed. The role may require occasional travel to other Google offices or client sites.

ASSUMPTION: Working in Shanghai offers a unique opportunity to live and work in one of the world's most dynamic and vibrant cities. The city's diverse cultural scene and vibrant business environment make it an attractive destination for professionals seeking to advance their careers in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the recruitment team
• In-depth interviews with hiring managers and team members, focusing on behavioral and technical competencies
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Google's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with data-driven campaigns and customer insights
• Demonstrate your ability to think strategically and solve complex problems
• Showcase your strong communication and presentation skills through examples of successful marketing campaigns or projects
• Highlight your ability to work effectively in a cross-functional environment and collaborate with diverse teams

ATS Keywords: Product Marketing, Strategic Thinking, Stakeholder Management, Cross-Functional Collaboration, Data-Driven Campaigns, Customer Insights, Digital Marketing, Sales Collaboration, MarTech Infrastructure, Content Development, Fast-Paced Environment, Project Management, Bilingual Communication, Marketing Strategy, Business Reviews

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will be able to demonstrate a strong track record of driving business results through strategic marketing initiatives.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards. Successful candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and impact

Self-Assessment Questions:

• Do you have a strong track record of driving business results through strategic marketing initiatives?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams?

ASSUMPTION: Google values candidates who are innovative, data-driven, and collaborative. Successful candidates will be able to demonstrate a strong alignment with the company's values and a commitment to driving business results through strategic marketing initiatives.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects simultaneously and adapt to changing priorities
• The role requires a high level of collaboration and communication with cross-functional teams and stakeholders, which may present challenges in a large and complex organization
• The role may require occasional travel to other Google offices or client sites, which may present challenges for candidates with personal or family commitments
• The competitive nature of the tech industry may present challenges in terms of career advancement and job security

ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges. Successful candidates will be able to navigate these challenges and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this role places a greater emphasis on driving new customer acquisitions through digital leads nurture campaigns
• Compared to other marketing roles in the tech industry, this role requires a strong focus on data-driven decision-making and customer insights
• Compared to other roles within Google, this role offers opportunities for growth and development in the field of product marketing and cross-functional collaboration

ASSUMPTION: This role is unique in its focus on driving new customer acquisitions through digital leads nurture campaigns. Candidates should be aware of the specific requirements and challenges of this role compared to other marketing roles in the tech industry.

📝 Sample Projects

• Developing and executing a digital leads nurture campaign to drive new customer acquisitions for Google Ads solutions
• Conducting market research and customer segmentation to inform marketing strategy and positioning
• Collaborating with cross-functional teams to develop and launch a new product or feature

ASSUMPTION: The specific projects and initiatives in this role may vary depending on the organization's priorities and the team's goals. Successful candidates will be able to demonstrate a strong track record of driving business results through strategic marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role and how it may vary depending on the team's priorities and projects?
• How does this role collaborate with other marketing teams and functions within Google, and what are the key priorities for the first 90 days in this role?
• What are the most important qualities and skills for success in this role, and how do they align with Google's values and culture?
• How does this role support Google's overall business strategy and contribute to the organization's growth and success?
• What opportunities are there for growth and development in this role, and how does Google support the professional development of its employees?

ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, with a focus on assessing candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will be able to ask insightful questions and demonstrate a strong understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Google Careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on driving business results through strategic marketing initiatives
• Prepare for the interview by researching Google's values and culture, and practicing your responses to common behavioral and technical interview questions
• Follow up with the hiring manager or recruiter after the interview to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package to ensure that it meets your expectations and aligns with industry standards

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.