Product Marketing Manager, Ads Marketing (English, Spanish)

📌 Core Information

🔹 Job Title: Product Marketing Manager, Ads Marketing (English, Spanish)

🔹 Company: Google

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing plans for Google and YouTube Ads in Mexico
• Collaborating with cross-functional teams to drive positive perception change and product adoption
• Identifying and building innovative marketing strategies to engage large brands and agencies
• Managing marketing budgets, appointing, and managing creative and event agencies

ASSUMPTION: This role requires a strong understanding of the advertising industry, Google's ad products, and the ability to work effectively with diverse stakeholders.

📋 Key Responsibilities

✅ Lead, develop, and execute innovative marketing plans for Google and YouTube Ads in Mexico

✅ Own cross-functional programs that drive positive perception change

✅ Identify and build innovative marketing strategies and plans to engage large brands and agencies

✅ Develop compelling communications and creative assets to shift advertiser perceptions and behaviors

✅ Work with a large group of stakeholders across local, regional, and global sales and marketing organizations

✅ Set and manage marketing budgets, appoint, and manage creative and event agencies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 4 years of experience in marketing working across one or more marketing fields

Required Skills:

• Fluency in English and Spanish
• Experience managing cross-functional or cross-team projects

Preferred Skills:

• Experience at top brand advertiser/business-to-business (B2B) advertiser
• Understanding of Google's and YouTube’s ad products and technology industry
• Ability to manage stakeholders of all types, including executive management, external agency partners, and peers
• Ability to work on multiple projects simultaneously in a dynamic and constantly evolving context
• Excellent presentation and communication skills (presenting to large internal audiences)
• Passion for technology, creativity to think outside the box, and leadership to execute effectively

ASSUMPTION: While a bachelor's degree is required, equivalent practical experience may be considered. Preferred qualifications are not strictly required but would significantly strengthen an applicant's candidacy.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $140,000 USD per year, based on industry standards for a Product Marketing Manager with 4-10 years of experience in the advertising industry in Mexico City.

Benefits:

• Health, dental, and vision insurance
• Retirement plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Google products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. It is one of the world's leading technology companies, with a significant impact on the global advertising industry.

Company Size: Google is a large enterprise with over 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown into a global leader in technology and innovation.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company values innovation, collaboration, and user-focused design in all its products and services.
• Google is committed to sustainability and has set ambitious goals to reduce its environmental impact.

Company Specialties:

• Search engine technology
• Online advertising platforms
• Cloud computing services
• Hardware and software products
• Artificial intelligence and machine learning

Company Website: www.google.com

ASSUMPTION: Google's large size and global presence offer unique opportunities for career growth and exposure to diverse projects and teams. The company's focus on innovation and user-focused design drives its success in the technology industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles within the marketing organization or other functions within Google.

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Manager for Ads Marketing in Mexico.

Work Arrangement: This role is on-site, with a requirement to work from the Google office in Mexico City. However, there may be flexibility for remote work on a case-by-case basis.

Growth Opportunities:

• Progression to a senior marketing role within Google's Ads Marketing organization
• Transition to a different marketing function or product area within Google
• Opportunities to work on global projects and gain international experience

ASSUMPTION: This role offers significant opportunities for career growth and development within Google's large and diverse organization.

🌍 Location & Work Environment

Office Type: Google's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a thriving tech industry.
• The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
• Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs. Google offers a flexible work environment that encourages work-life balance.

ASSUMPTION: Working in Mexico City offers a unique cultural experience and the opportunity to be part of Google's growing presence in Latin America.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and skills-based interviews with hiring managers and team members
• Final interview with the Marketing Manager for Ads Marketing in Mexico

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit with Google's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Google's advertising products and the Mexican advertising market to demonstrate your industry knowledge

ATS Keywords: Product Marketing, Ads Marketing, Marketing Strategy, Stakeholder Management, Cross-Functional Collaboration, Google Ads, YouTube Ads, Advertising Industry, Marketing Campaigns, Marketing Budgets, Creative Agencies, Event Agencies

ASSUMPTION: Google's application process is designed to assess candidates' skills and cultural fit with the company's values and work environment. Successful candidates will demonstrate a strong understanding of the advertising industry and Google's products, as well as excellent communication and presentation skills.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs. Google provides training and resources to help employees develop their skills and adapt to new tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Collaboration

Work Style:

• Data-driven decision making
• Cross-functional collaboration
• Agile and iterative approach to projects
• Focus on results and impact
• Continuous learning and development

Self-Assessment Questions:

• Do you have a passion for understanding user needs and developing innovative solutions to meet those needs?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, results-driven work environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Google's company values and work style are designed to foster a collaborative, innovative, and user-focused work environment. Candidates who align with these values and work style are more likely to succeed in this role and contribute to Google's ongoing success.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a dynamic and constantly evolving context
• Working with a large group of stakeholders across local, regional, and global sales and marketing organizations
• Keeping up with the latest trends and developments in the advertising industry and Google's ad products
• Balancing the need for innovation with the need to deliver results and meet business objectives

ASSUMPTION: These challenges are inherent in the role and require strong project management skills, excellent communication and collaboration skills, and a focus on results and impact.

📈 Similar Roles Comparison

• This role is similar to other Product Marketing Manager roles in the advertising industry, but with a focus on the Spanish-speaking Latin American market
• Compared to other marketing roles, this role requires a strong understanding of Google's ad products and the ability to work effectively with a large group of stakeholders
• Career progression in this role may involve moving into a senior marketing role within Google's Ads Marketing organization or transitioning to a different marketing function or product area within Google

ASSUMPTION: This role offers unique opportunities for career growth and development within Google's large and diverse organization, with a focus on the Spanish-speaking Latin American market.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Google Ads feature in Mexico
• Conducting market research to understand the needs and preferences of large brands and agencies in the Spanish-speaking Latin American market
• Collaborating with cross-functional teams to develop and deliver a marketing presentation to a major advertiser or agency

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing campaigns and initiatives they may work on in this role. The specific projects and initiatives will vary depending on the candidate's experience and the team's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ads Marketing organization in Mexico?
• How does this role fit into the broader marketing strategy for Google and YouTube Ads in the Spanish-speaking Latin American market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Google support the professional development and growth of its marketing employees?
• What are the key challenges and opportunities facing the Ads Marketing organization in the Spanish-speaking Latin American market?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the broader marketing organization within Google. They are also an opportunity for candidates to demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Google Careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Google's advertising products and the Mexican advertising market to demonstrate your industry knowledge
• Follow up with the Google HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.