📌 Core Information
🔹 Job Title: Product Marketing Manager, Ads Marketing (English, Spanish)
🔹 Company: Google
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative marketing plans for Google and YouTube Ads in Mexico.
- Building marketing strategies to engage large brands and agencies with insights about Google and YouTube’s products.
- Creating compelling communications and creative assets to shift advertiser perceptions and behaviors.
- Innovating Google's message and perspectives to customers and industry peers via events and other direct client communications channels.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams and stakeholders.
📋 Key Responsibilities
✅ Lead, develop, and execute innovative marketing plans for Google and YouTube Ads in Mexico.
✅ Be an expert on Google and YouTube Ads formats, solutions, tools, brand positioning, and own the narratives and activations for the same.
✅ Identify and build innovative marketing strategies and plans to engage large brands and agencies with insights about Google and YouTube’s products and how they drive business results for the customers.
✅ Develop compelling communications and creative assets that shift advertiser perceptions and behaviors. Identify and scope areas for experimentation to drive large advertisers and agency education, engagement, and Google solutions adoption.
✅ Innovate Google's message, best practices, and perspectives to our customers and our industry peers via events and other direct client communications channels.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 4 years of experience in marketing working across technology marketing, brand management, or strategy consulting.
Required Skills:
- Experience managing cross-functional or cross-team projects with many stakeholders in a changing environment.
- Ability to communicate in English and Spanish fluently to interact with local stakeholders.
Preferred Skills:
- Experience with a top brand advertiser/B2B advertiser.
- Understanding of Google’s and YouTube’s ad products and technology industry.
- Ability to work on multiple projects simultaneously in a constantly evolving context.
- Ability to manage stakeholders of all types, including Executive management, external agency partners, and peers.
- Passion for technology, creativity, and leadership to execute effectively.
- Excellent organizing and problem-solving skills.
ASSUMPTION: Strong communication, project management, and stakeholder management skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on market research for a Product Marketing Manager role in Mexico City with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Google products
Working Hours: Full-time (40 hours per week), with flexibility to work remotely occasionally
ASSUMPTION: Salary range is estimated based on market research and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large enterprise with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google's mission is to organize the world's information and make it universally accessible and useful.
- The company values innovation, collaboration, and putting users first.
- Google offers a dynamic and fast-paced work environment with a strong focus on employee growth and development.
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Software and hardware development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and professional development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Ads Marketing Manager for the region.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within Google's Ads Marketing team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to Google's extensive learning and development resources.
ASSUMPTION: This role offers strong potential for career growth and development within Google's Ads Marketing team.
🌍 Location & Work Environment
Office Type: Google's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy.
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for remote work.
ASSUMPTION: Mexico City offers a dynamic and culturally rich environment for professionals, with a diverse range of leisure and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Ads Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Stakeholder management and collaboration
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare a cover letter that demonstrates your passion for marketing and understanding of Google's Ads Marketing team.
- Be ready to discuss your experience with marketing strategies, stakeholder management, and campaign execution.
ATS Keywords: Marketing strategy, brand management, stakeholder management, campaign execution, Google Ads, YouTube Ads, product marketing, market insights, client engagement
ASSUMPTION: Google's application process is competitive, and applicants should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Google's suite of tools and marketing automation platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Inclusion
- Collaboration
- Integrity
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptive work environment
- Focus on results and impact
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously in a constantly evolving context?
- Can you provide an example of a time when you managed stakeholders effectively to drive a successful marketing campaign?
- How do you stay organized and focused in a dynamic work environment?
ASSUMPTION: Applicants should be able to demonstrate a strong fit with Google's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously in a fast-paced environment.
- Working with a diverse range of clients and agencies with varying needs and expectations.
- Keeping up with the constantly evolving technology industry and Google's product offerings.
- Adapting to changes in marketing strategies and priorities.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other tech companies, but with a focus on Google's Ads Marketing team and the Spanish-speaking Latin American market.
- Unlike some other marketing roles, this position requires a strong understanding of both Google's and YouTube's ad products and the technology industry.
- Career progression in this role could lead to senior marketing roles or management positions within Google's Ads Marketing team.
ASSUMPTION: Applicants should research similar roles in other companies to better understand the market and competition.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Google Ads feature in the Mexican market.
- Conducting market research to understand the needs and preferences of large brand advertisers in the region.
- Creating and delivering a presentation to Google's sales team on the latest trends in digital advertising and how Google's products can help clients capitalize on these trends.
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing campaigns, market research, and client presentations.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy of Google's Ads Marketing team in the region?
- Can you describe the team structure and how this role will collaborate with other teams within Google?
- How does Google support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Ads Marketing team in the region, and how can this role help address them?
- How does Google measure the success of its marketing campaigns, and how will this role contribute to those metrics?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and understanding of the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills, with a focus on Google's Ads Marketing team.
- Prepare a cover letter that demonstrates your passion for marketing and understanding of Google's Ads Marketing team.
- Be ready to discuss your experience with marketing strategies, stakeholder management, and campaign execution during the interview process.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
