📌 Core Information
🔹 Job Title: Product Marketing Manager - AdTech
🔹 Company: Imagine Communications
🔹 Location: Multiple locations (Denver, CO; Chicago, IL; Miami, FL; New York, NY; Los Angeles, CA; Washington, DC)
🔹 Job Type: Remote (Telecommute)
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Driving product visibility and market penetration for AdTech products
- Collaborating with cross-functional teams to develop and execute product marketing strategies
- Conducting market research and competitive analysis to inform product positioning
- Creating compelling messaging frameworks and sales materials
- Supporting industry events and speaking opportunities
ASSUMPTION: This role requires a strong understanding of AdTech and broadcast markets, as well as excellent communication and influencing skills.
📋 Key Responsibilities
✅ Contribute to overall product plans and roadmaps for AdTech products
✅ Define and execute product marketing strategies with each Product Manager
✅ Conduct market research, including customer buying trends and competitive analysis
✅ Develop and refine messaging frameworks, including value propositions, benefits, and key differentiators
✅ Develop and execute customer-facing product marketing communications plans
✅ Develop sales materials to support the Sales team with presentations, product battle cards, case studies, and white papers
✅ Develop a partnership with the company Marketing team to execute marketing plans
✅ Support Marketing team activities on website updates, blogs, product press releases, and more
✅ Track and analyze market segment data, including product market share, market size, and product trends
✅ Plan and execute the involvement of AdTech products and team in industry conferences
✅ Plan and support AdTech team involvement in industry speaking and panel opportunities
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product marketing within the context of a complex AdTech and business systems vendor
Required Skills:
- In-depth knowledge of broadcast markets and AdTech products
- Experience with market positioning, business development, and competitive analysis
- Strong global business acumen and strong customer orientation
- Ability to develop strategic relationships and sell the vision
- Strong and effective oral and written communication skills
- Intellectual curiosity and the ability to deliver business insight
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Ability to multitask and drive results
Preferred Skills:
- Strong public speaking skills and a solid writer
ASSUMPTION: Candidates should have a strong technical background to complement their product marketing skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level roles in AdTech and broadcast markets)
Benefits:
- Generous Medical, Dental, Vision, and Life Insurance packages
- HSA and 401(k) options with company matching
- Travel insurance
- Employee Wellbeing programs, including EAP and Wellness
- Volunteer time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level roles in AdTech and broadcast markets.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1967 (as a part of Harris Broadcast, now Imagine Communications)
Company Description:
- Imagine Communications develops technologies that enable customers to deliver media moments anywhere, anytime, on any device
- Offers scalable, software-based solutions for media companies to deliver TV Everywhere and migrate to more efficient delivery platforms
- Invests heavily in research and development to stay ahead of technological curves
Company Specialties:
- Media Software
- Networking
- Ad Tech
- Playout
- Live Production
Company Website: www.imaginecommunications.com
ASSUMPTION: Imagine Communications is a well-established company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Senior Vice President of Product Management
Work Arrangement: Fully remote (Telecommute)
Growth Opportunities:
- Potential to grow within the Product Management or Marketing teams
- Chance to work on cutting-edge AdTech products and contribute to their success
- Opportunity to collaborate with diverse teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Multiple offices (Denver, CO; Chicago, IL; Miami, FL; New York, NY; Los Angeles, CA; Washington, DC)
Office Location(s): See above
Geographic Context:
- Denver, CO: Known for its outdoor lifestyle and tech industry growth
- Chicago, IL: A major hub for finance, technology, and media industries
- Miami, FL: A diverse and vibrant city with a growing tech scene
- New York, NY: The media capital of the world, with a fast-paced and competitive job market
- Los Angeles, CA: Home to the entertainment industry and a thriving tech sector
- Washington, DC: A hub for politics, policy, and non-profit organizations
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work arrangement
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to live in various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the hiring manager or a team member
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of AdTech and broadcast markets
- Communication and influencing skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your market research, competitive analysis, and messaging frameworks
- Be ready to discuss your understanding of the AdTech industry and Imagine Communications' products
ATS Keywords: Product Marketing, AdTech, Broadcast Markets, Market Research, Competitive Analysis, Sales Support, Messaging Frameworks, Customer Orientation, Public Speaking, Communication Skills, Technical Background, Team Collaboration, Strategic Relationships, Business Development, Broadcast Markets, Influencing Skills, Multitasking, Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be comfortable using various marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and cross-functional
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in AdTech and broadcast markets?
- Can you provide an example of a time when you had to influence a team or stakeholder to drive a strategic initiative?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Imagine Communications values candidates who are passionate about media technology, customer-focused, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest trends and developments in AdTech and broadcast markets
- Influencing and collaborating with diverse teams and stakeholders
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Product Marketing Manager (AdTech) vs. Product Marketing Manager (Enterprise Software):
- AdTech role focuses on broadcast markets and advertising technology
- Enterprise Software role may cater to a broader range of industries and use cases
- Industry-specific context:
- AdTech role requires a deep understanding of advertising technology and its applications in media and broadcasting
- Enterprise Software role may involve a broader range of technologies and industries
- Career path comparison:
- Both roles can lead to senior product marketing positions or transitions into product management
ASSUMPTION: While both roles share similarities, the AdTech role requires a more specialized skill set and industry knowledge.
📝 Sample Projects
- Conducting a competitive analysis of AdTech products and developing a go-to-market strategy
- Creating a messaging framework and sales materials for a new AdTech product launch
- Planning and executing an industry conference or event featuring AdTech products and thought leadership
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Product Marketing Manager (AdTech) may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for AdTech products and how this role contributes to its development?
- How does the company support the professional growth and development of its product marketing team members?
- Can you provide an example of a successful product launch or campaign led by the product marketing team, and what made it successful?
- How does the company approach remote work and collaboration, especially for a role like this one?
- What are the most significant challenges facing the AdTech industry today, and how does Imagine Communications plan to address them?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's approach to product marketing and AdTech.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, especially those related to AdTech and broadcast markets
- Prepare examples of your market research, competitive analysis, and messaging frameworks to showcase your product marketing expertise
- If applicable, prepare examples of your portfolio or case studies demonstrating your impact in previous roles
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
