📌 Core Information
🔹 Job Title: Product Marketing Manager - AdTech
🔹 Company: Imagine Communications
🔹 Location: Thames Ditton, Surrey, United Kingdom (Remote)
🔹 Job Type: Other
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for AdTech products
- Conducting market research and competitive analysis
- Creating messaging frameworks and sales materials
- Collaborating with cross-functional teams to drive product success
- Representing products at industry conferences and events
ASSUMPTION: This role requires a strong understanding of AdTech and broadcast markets, as well as excellent communication and influencing skills.
📋 Key Responsibilities
✅ Contribute to overall product plans and roadmaps for each AdTech product
✅ Define and execute product marketing strategies with each Product Manager
✅ Conduct market research for AdTech products including customer buying trends and competitive analysis
✅ Develop and refine messaging frameworks, including value propositions, benefits, and key differentiators, for each AdTech product.
✅ Develop and execute customer-facing product marketing communications plans
✅ Develop sales materials to support the Sales team with presentations, product battle cards, case studies, and white papers
✅ Develop a partnership with the company Marketing team to execute marketing plans
✅ Support Marketing team activities on website updates, blogs, product press releases
✅ Track and analyze market segment data including product market share, market size, and product trends
✅ Plan and execute the involvement of AdTech products and team in industry conferences
✅ Plan and support AdTech team involvement in industry speaking and panel opportunities
ASSUMPTION: This role involves a high degree of collaboration and requires strong diplomatic skills to balance the needs of various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in product marketing within the context of a complex AdTech and business systems vendor (5-10 years)
Required Skills:
- In-depth knowledge of broadcast markets and AdTech products
- Experience with market positioning, business development, and competitive analysis
- Strong global business acumen and strong customer orientation
- Ability to develop strategic relationships and sell the vision
- Excellent oral and written communication skills
- Intellectual curiosity and the ability to deliver business insight
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
Preferred Skills:
- Strong public speaking skills, comfortable in front of large, senior groups
- Solid writing skills
ASSUMPTION: Candidates with a technical background will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Generous Medical, Dental, Vision, and Life Insurance package
- HSA and 401(k) options with company matching
- Travel Insurance
- Employee Wellbeing programs, including EAP and Wellness
- Volunteer support
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1986 (Over 35 years ago)
Company Description:
- Imagine Communications develops innovative, end-to-end media software and networking solutions for over 3,000 customers in more than 185 countries
- They deliver billions of media moments all over the world, anywhere, anytime, and on any device
- Imagine Communications is committed to providing an environment of mutual respect and is an equal opportunity workplace
Company Specialties:
- Media Software
- Networking
- Ad Tech
- Playout
- Live Production
Company Website: www.imaginecommunications.com
ASSUMPTION: Imagine Communications is a well-established company with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: Reports to the Senior Vice President of Product Management
Work Arrangement: Remote (with occasional on-site meetings)
Growth Opportunities:
- Potential to move into senior roles within the Product Management or Marketing teams
- Opportunities to work on diverse products and projects
- Chance to gain experience in a global, enterprise-level organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's size and global presence.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with occasional on-site meetings)
Office Location(s): Thames Ditton, Surrey, United Kingdom
Geographic Context:
- Thames Ditton is a suburban town located in Surrey, England, with a population of approximately 12,000
- The area offers a mix of urban and rural environments, with easy access to London and other major cities
- Thames Ditton is well-connected by public transportation, with regular train services to London Waterloo
Work Schedule: Flexible, with a focus on results and deliverables
ASSUMPTION: The remote work arrangement allows for a better work-life balance and reduces commuting time and costs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with cross-functional teams (Product Management, Marketing, and Sales)
- Final interview with the Senior Vice President of Product Management
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of AdTech and broadcast markets
- Communication and influencing skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your market research, messaging frameworks, and sales materials
- Research Imagine Communications and the AdTech industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, AdTech, Broadcast Markets, Market Research, Competitive Analysis, Sales Support, Messaging Frameworks, Customer Orientation, Public Speaking, Communication Skills, Technical Background, Team Collaboration, Strategic Relationships, Business Development, Attention to Detail, Analytical Skills, Project Management, Influencing Skills
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, industry knowledge, and cultural fit, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Celebrating difference
- Mutual respect
- Customer focus
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on deliverables
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong customer focus and a commitment to delivering exceptional results?
ASSUMPTION: Imagine Communications values diversity, inclusion, and mutual respect, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing the needs and expectations of various teams and stakeholders
- Keeping up with the latest trends and developments in the AdTech industry
- Occasional travel for industry conferences and events
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to managing priorities and expectations.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position requires a deeper understanding of AdTech and broadcast markets
- This role offers the opportunity to work in a global, enterprise-level organization with a diverse range of products and services
- Career progression may involve moving into senior roles within the Product Management or Marketing teams
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive landscape for a new AdTech product
- Creating a messaging framework and sales materials for an existing product launch
- Planning and executing a customer-facing product marketing communications campaign
ASSUMPTION: These projects are designed to showcase the candidate's ability to conduct market research, develop strategic messaging, and execute effective marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product strategy for AdTech products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the AdTech team, and how can this role help address them?
- How does the company measure the success of its product marketing efforts?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Imagine Communications careers portal
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your market research, messaging frameworks, and sales materials
- Research Imagine Communications and the AdTech industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
