Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as the bridge between product strategy and commercial success
• Developing and executing marketing programs to drive demand and product acquisition
• Collaborating with cross-functional teams, including marketing, sales, customer success, and product
• Owning market intelligence and competitive analysis for your segment
• Creating compelling messaging and sales tools that resonate with target segments and personas

ASSUMPTION: This role requires a strong understanding of both the product and the market to create effective marketing strategies.

📋 Key Responsibilities

✅ Own the market intelligence of your segment, understanding buyers and users, their key buying criteria, and the competitive landscape

✅ Collaborate with product and marketing teams to develop positioning and messaging that resonates with target segments and personas

✅ Build sales tools, presentations, one-pagers, and case studies that provide clear and compelling messaging for new and existing products and segments

✅ Plan and execute the launches of new products and releases of existing products

✅ Develop and execute marketing plans for specific segments and products, including key activities and budgets to support acquisition and retention

✅ Assess the effectiveness of marketing programs and report back to the business on required changes

✅ Develop campaigns and initiatives to drive product adoption and engagement among current customers

✅ Work closely with product, marketing, and sales teams to ensure cohesive execution of strategies

ASSUMPTION: This role requires strong analytical, communication, and collaboration skills to succeed.

🎯 Required Qualifications

Education: A Bachelor’s degree in marketing, administration, or another field relevant to the position

Experience: A minimum of 5 years of relevant experience in a similar position

Required Skills:

• Proven experience in product marketing, particularly in B2B or B2G SaaS
• Knowledge of the healthcare industry and technology space (a major asset)
• Demonstrated ability to think critically, simplify, and clarify key information, combined with strong writing skills
• Proven ability to deliver and willingness to try new approaches and learn from experience
• Extensive knowledge of market analysis and marketing
• Exceptional ROI-tracking skills, able to prove what is, or isn’t working
• Natural ability to vulgarize information, communicate the value proposition of a product, and visualize and define the customer journey
• Strong diplomatic skills - knowing when to push back and when to dive in
• Excellent people skills to interact with colleagues, cross-functional teams, and third parties

Preferred Skills:

• Pragmatic Institute Certified / Product Marketing Alliance / Reforge (a strong asset)

ASSUMPTION: Candidates with a strong background in product marketing and a keen interest in the healthcare industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the healthcare tech industry)

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP / DPSP plan with employer contribution
• Complete group insurance plan from day 1
• Annual wellness allowance
• Access to the Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the healthcare tech industry in Canada.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on healthcare technology and coordination of care

Company Size: 201-500 employees, offering a dynamic and innovative work environment

Founded: 2010, with a mission to create an agile, high-performing, and resilient healthcare ecosystem

Company Description:

• Petal revolutionizes healthcare and makes quality care accessible to all
• Founded in Canada, with a vision to create an agile, high-performing, and resilient healthcare ecosystem
• Offers solutions dedicated to optimizing healthcare management, including care coordination, capacity planning, and data analytics

Company Specialties:

• Care Coordination
• Capacity Planning
• Healthtech
• SaaS
• Health System
• Hospital
• Healthcare
• Scheduling
• Data Analytics
• Interoperability

Company Website: Petal Health

ASSUMPTION: Petal is a growing and innovative company that values teamwork, learning, and continuous improvement.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow within the organization

Reporting Structure: Reports directly to the Director of Product Marketing

Work Arrangement: Full-time, with the option to work remotely

Growth Opportunities:

• Potential career progression within the marketing department or the broader organization
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to grow with the company as it continues to expand and innovate

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving organization.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely

Office Location(s): Montréal, QC, Canada (with additional offices in Québec City, Regina, Paris, and Boston)

Geographic Context:

• Montréal is a multicultural city with a vibrant tech industry and a high quality of life
• The city is known for its diverse neighborhoods, rich history, and numerous cultural attractions
• Montréal offers a mix of urban and outdoor activities, with easy access to nature and sports facilities

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote work option allows for a better work-life balance and the ability to live in various locations within Canada or abroad.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Understanding of the healthcare industry and technology space
• Ability to think critically and communicate effectively
• Collaboration and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in product marketing and the healthcare industry
• Tailor your resume and cover letter to emphasize your skills and accomplishments related to the key responsibilities of the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Petal's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Product Marketing, Market Intelligence, Competitive Analysis, Positioning, Messaging, Sales Tools Development, Product Launch, Marketing Plans, Campaign Development, Collaboration, ROI Tracking, Communication, Teamwork, Critical Thinking, Healthcare Knowledge, B2B SaaS Experience

ASSUMPTION: Petal uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Petal uses various tools and technologies to streamline workflows, improve collaboration, and enhance data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• People come first
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you a strong collaborator who enjoys working with cross-functional teams?
• Do you have a growth mindset and a commitment to continuous learning?
• Are you results-driven and accountable for your actions and decisions?

ASSUMPTION: Petal values candidates who align with their company values and work style, as well as those who demonstrate a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing the need for innovation with the need to deliver results and meet deadlines
• Working with diverse stakeholders, including internal teams, clients, and partners
• Adapting to changes in the market and responding to new opportunities and challenges

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other healthcare tech companies may have different focuses, such as specific product lines or market segments
• Product Marketing Manager roles in other industries may have different priorities, such as B2C vs. B2B or enterprise vs. startup environments
• Career progression in this role may involve moving into senior product marketing roles, management positions, or other related functions within the organization

ASSUMPTION: Comparing this role to similar positions in other companies and industries can provide valuable context and insights for applicants.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in a specific geographic region
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement materials, such as battle cards, case studies, and presentation decks, to support the sales team

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager might work on at Petal, focusing on market intelligence, competitive analysis, and sales enablement.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure cohesive execution of strategies?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Petal support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does it support remote work?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Petal's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR department after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.