Product Marketing Manager, AECO

📌 Core Information

🔹 Job Title: Product Marketing Manager, AECO

🔹 Company: Trimble Inc.

🔹 Location: Lake Oswego, OR or Westminster, CO - Hybrid

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving product adoption and growth for Trimble's Construction Project Management solutions, specifically ProjectSight
• Collaborating cross-functionally with product management, sales, marketing, and learning and enablement teams
• Developing and executing go-to-market strategies, product launches, and research initiatives
• Creating compelling messaging, value propositions, and enablement materials
• Conducting market research to understand customer needs, buyer personas, and competitive landscapes

ASSUMPTION: This role requires a strong understanding of product marketing best practices and principles, as well as excellent communication and research skills. The ideal candidate will be comfortable operating independently and managing multiple projects.

📋 Key Responsibilities

✅ Own and drive the product marketing responsibility for ProjectSight, aligning with the product vision and understanding user/buyer personas

✅ Build strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives

✅ Define and execute comprehensive go-to-market plans, facilitating cross-functional meetings and ensuring alignment across teams

✅ Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures

✅ Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio

✅ Develop, present, and implement product pricing and packaging strategies, capable of managing complex SKU and pricing frameworks and comfortable with quantitative analysis

✅ Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio, comfortable working with direct selling teams and sales leadership

✅ Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings

✅ Understand the competitive landscape for ProjectSight and the Construction Project Management market, and articulate key differentiators

✅ Present at trade shows and other industry events on ProjectSight

✅ Interpret internal/external business challenges and recommend best practices to improve product marketing processes, capable of influencing stakeholders and applying continuous improvement principles

ASSUMPTION: This role requires strong analytical skills, problem-solving abilities, and the ability to influence stakeholders. The ideal candidate will be comfortable working with complex data and making data-driven decisions.

🎯 Required Qualifications

Education: BS/BA degree, preferably in marketing or business

Experience: 5-7 years in a product marketing or related role

Required Skills:

• Ability to operate independently and manage multiple projects
• Strong understanding of product marketing best practices and principles
• Excellent written and verbal communication skills
• Strong research capabilities with the ability to analyze and integrate information into actionable insights
• Collaborative attitude and ability to work across multiple remote teams
• Enjoys learning - passionate about understanding customer problems
• Demonstrates good judgment in selecting methods and techniques for obtaining solutions; takes a new perspective on existing solutions and resolves a wide range of issues in creative ways
• Ability and willingness to travel from time to time (less than 15% of time), primarily for industry events or customer visits

Preferred Skills:

• Experience in the B2B software market and the construction industry
• Experience conducting customer interviews, onsite visits, and presenting at trade shows
• Experience with freemium product offerings and product-led growth strategies
• Experience with eCommerce and direct sales go-to-market channels
• Experience with Gemini and Notebook LM AI platforms

ASSUMPTION: While not explicitly stated, experience in the B2B software market and the construction industry would be beneficial for this role. Additionally, experience with freemium product offerings and product-led growth strategies could be an asset in driving product adoption and growth.

💰 Compensation & Benefits

Salary Range: $105,682 - $142,676 per year

Benefits:

• Medical
• Dental
• Vision
• Life
• Disability
• Time Off Plans
• Retirement Plans
• Paid Parental Leave
• Employee Stock Purchase Plan

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is important to note that the actual salary offered may vary depending on factors such as the candidate's qualifications, experience, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble is a technology company delivering solutions that enable customers to work in new ways to measure, build, grow, and move goods for a better quality of life. The company's core technologies in positioning, modeling, connectivity, and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency, and sustainability.

Company Size: Trimble has 1,179 employees globally, making it a mid-sized company. This means that the company may have a more structured hierarchy and established processes, but it also offers opportunities for growth and career advancement.

Founded: Trimble was founded in 1978 and has since grown into a global technology leader, providing solutions for various industries, including construction, agriculture, and transportation.

Company Description:

• Trimble is dedicated to the world's tomorrow, delivering solutions that enable customers to work in new ways to measure, build, grow, and move goods for a better quality of life.
• The company's core technologies in positioning, modeling, connectivity, and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency, and sustainability.
• Trimble's solutions are used in over 150 countries and on every continent, helping customers to achieve exceptional results.

Company Specialties:

• Positioning
• Modeling
• Connectivity
• Data Analytics
• Construction
• Agriculture
• Transportation
• Technology
• Sustainability

Company Website: www.trimble.com

ASSUMPTION: Trimble's focus on technology and sustainability makes it an attractive employer for candidates interested in innovative solutions and a better quality of life.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have experience in product marketing and be comfortable working with cross-functional teams.

Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing and work closely with various teams, including product management, sales, marketing, and learning and enablement.

Work Arrangement: This role is a hybrid position, requiring the candidate to work on-site at the Lake Oswego, OR or Westminster, CO office from time to time. However, the majority of the work can be done remotely.

Growth Opportunities:

• As Trimble continues to grow and expand its product offerings, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and technology also presents opportunities for the candidate to learn new skills and stay up-to-date with industry trends.

ASSUMPTION: The growth opportunities for this role depend on the candidate's performance, the company's growth trajectory, and the availability of new positions.

🌍 Location & Work Environment

Office Type: Trimble's offices are modern and collaborative workspaces, designed to foster creativity and productivity. The Lake Oswego, OR office is located in the heart of the city, while the Westminster, CO office is situated in a bustling business park.

Office Location(s): Lake Oswego, OR and Westminster, CO

Geographic Context:

• Lake Oswego, OR is a suburb of Portland, offering a mix of urban and rural living with easy access to outdoor recreation and cultural amenities.
• Westminster, CO is a suburb of Denver, providing a balance of urban and suburban living with a strong sense of community and access to outdoor activities.

Work Schedule: The work schedule for this role is Monday through Friday, with the option to work remotely from time to time. The core hours are 8:00 AM to 5:00 PM, with flexibility for the ideal candidate.

ASSUMPTION: The work environment for this role is collaborative and dynamic, with a focus on innovation and technology. The ideal candidate will be comfortable working in a fast-paced, team-oriented environment and be able to balance multiple projects and priorities.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the Trimble careers website.
• Candidates who meet the qualifications will be contacted for a phone or video screening, followed by one or more in-depth interviews with members of the product marketing, sales, and human resources teams.
• The final step in the process will be a reference check and background check for the successful candidate.

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Problem-solving and analytical skills
• Understanding of the construction industry and Trimble's product offerings

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, market research, and go-to-market strategies in your interviews.
• Demonstrate your understanding of the construction industry and Trimble's product offerings in your application materials.
• Showcase your ability to work collaboratively with cross-functional teams and your problem-solving skills in your interviews.

ATS Keywords: Product Marketing, Market Research, Go-to-Market Strategy, Cross-Functional Collaboration, Construction Industry, Trimble, ProjectSight

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Salesforce
• Marketo
• Asana
• Slack
• Zoom

ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and are likely to be relevant for this position. However, the specific tools and technologies required may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Teamwork
• Excellence

Work Style:

• Collaborative
• Dynamic
• Fast-paced
• Innovative
• Team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with multiple teams and priorities?
• Do you have a strong understanding of product marketing best practices and principles?
• Are you able to balance strategic thinking and tactical execution?
• Do you have experience working with cross-functional teams and influencing stakeholders?

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, collaborative environment and be able to balance multiple projects and priorities. They will also have a strong understanding of product marketing best practices and principles and be able to work effectively with cross-functional teams.

⚠️ Potential Challenges

• The role may require occasional travel for industry events or customer visits, which could be a challenge for candidates who prefer a fully remote work arrangement.
• The fast-paced, collaborative work environment may be overwhelming for candidates who prefer a more structured or independent work setting.
• The role may require the candidate to work with complex data and make data-driven decisions, which could be a challenge for candidates who are not comfortable with quantitative analysis.
• The role may require the candidate to interpret internal/external business challenges and recommend best practices to improve product marketing processes, which could be a challenge for candidates who are not comfortable with influencing stakeholders or applying continuous improvement principles.

ASSUMPTION: The potential challenges for this role depend on the candidate's personal preferences, work style, and comfort with data-driven decision-making and stakeholder influence.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager positions in the construction industry, but it may require more experience with freemium product offerings and product-led growth strategies.
• The role may also require more experience with eCommerce and direct sales go-to-market channels, as well as experience with Gemini and Notebook LM AI platforms.
• Compared to similar roles in other industries, this role may offer more opportunities for growth and career advancement due to Trimble's focus on innovation and technology.

ASSUMPTION: The specific requirements and opportunities for this role may vary depending on the company's size, industry, and growth trajectory.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the construction industry
• Conducting market research to understand customer needs and competitive landscapes for an existing product
• Creating compelling messaging and value propositions for a product-led growth strategy

ASSUMPTION: The sample projects listed are intended to illustrate the types of projects the Product Marketing Manager may work on, but the actual projects may vary depending on the company's product offerings and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team's structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trimble support the professional development and growth of its product marketing team members?
• What are the key challenges facing the construction industry, and how does Trimble's product marketing team address them?
• How does Trimble measure the success of its product marketing efforts, and what metrics are most important for this role?

ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the company, and the industry. However, candidates should also be prepared to ask questions about the company's culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Trimble's product offerings, the construction industry, and product marketing best practices
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and needs

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.