📌 Core Information
🔹 Job Title: Product Marketing Manager, AECO
🔹 Company: Trimble
🔹 Location: Lake Oswego, OR or Westminster, CO
🔹 Job Type: Full-Time, Hybrid
🔹 Category: AECO (Architecture, Engineering, Construction, and Operations)
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and growth for Trimble's Construction Project Management solutions, specifically ProjectSight
- Collaborating cross-functionally with product management, sales, marketing, and learning and enablement teams
- Developing and executing go-to-market strategies, product launches, and research initiatives
- Conducting quantitative and qualitative market research to understand industry trends, customer needs, buyer personas, and competitive landscapes
- Representing Trimble at industry events and trade shows
ASSUMPTION: This role requires a strong understanding of product marketing best practices and principles, as well as excellent communication and research skills.
📋 Key Responsibilities
✅ Own and drive the product marketing responsibility for ProjectSight, aligning with the product vision and understanding user/buyer personas
✅ Build strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives
✅ Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams
✅ Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures
✅ Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio
✅ Develop, present, and implement product pricing and packaging strategies, capable of managing complex SKU and pricing frameworks and comfortable with quantitative analysis
✅ Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio, comfortable working with direct selling teams and sales leadership
✅ Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings
✅ Understand the competitive landscape for ProjectSight and the Construction Project Management market, and articulate key differentiators
✅ Present at trade shows and other industry events on ProjectSight
✅ Interpret internal/external business challenges and recommend best practices to improve product marketing processes, capable of influencing stakeholders and applying process improvement methodologies
ASSUMPTION: This role requires strong problem-solving skills, the ability to influence stakeholders, and a strategic mindset to drive product adoption and growth.
🎯 Required Qualifications
Education: BS/BA degree, preferably in marketing or business
Experience: 5-7 years in a product marketing or related role
Required Skills:
- Excellent written and verbal communication skills
- Strong research capabilities with the ability to analyze and integrate information into actionable insights
- Collaborative attitude and ability to work across multiple remote teams
- Enjoys learning - passionate about understanding customer problems
- Demonstrates good judgment in selecting methods and techniques for obtaining solutions; takes a new perspective on existing solutions and resolves a wide range of issues in creative ways
- Ability and willingness to travel from time to time (less than 15% of time), primarily for industry events or customer visits
Preferred Skills:
- Experience in the B2B software market and the construction industry
- Experience conducting customer interviews, onsite visits, and presenting at trade shows
- Experience with freemium product offerings and product-led growth strategies
- Experience with eCommerce and direct sales go-to-market channels
- Experience with Gemini and Notebook LM AI platforms
ASSUMPTION: While not required, experience in the B2B software market and the construction industry would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $105,682 - $142,676 per year
Benefits:
- Medical, Dental, Vision, Life, and Disability insurance
- Time off plans, including paid parental leave
- Retirement plans, including a 401(k) match
- Employee Stock Purchase Plan
- Tax savings plans for health, dependent care, and commuter expenses
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: Trimble offers competitive compensation and benefits packages, with a salary range that is in line with industry standards for this role and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Trimble operates in the technology sector, specializing in positioning, modeling, connectivity, and data analytics to improve productivity, quality, safety, transparency, and sustainability across various industries, including construction, geospatial, agriculture, and transportation.
Company Size: Trimble is a large, publicly-traded company with over 1,000 employees worldwide. As a mid-sized employer, Trimble offers a structured work environment with established processes and resources to support employee growth and success.
Founded: Trimble was founded in 1978 and has since grown to become a leading technology provider in its industries, with a strong reputation for innovation and customer focus.
Company Description:
- Trimble is dedicated to the world’s tomorrow, delivering solutions that enable customers to work in new ways to measure, build, grow, and move goods for a better quality of life.
- The company's core technologies in positioning, modeling, connectivity, and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency, and sustainability.
- Trimble's industry cloud services and enterprise lifecycle solutions transform critical industries such as construction, geospatial, agriculture, and transportation to power an interconnected world of work.
Company Specialties:
- Positioning technologies
- Modeling and simulation
- Connectivity and data analytics
- Industry cloud services and enterprise lifecycle solutions
- Transforming critical industries, including construction, geospatial, agriculture, and transportation
Company Website: www.trimble.com
ASSUMPTION: Trimble's size, industry, and reputation make it an attractive employer for professionals seeking a stable, growth-oriented work environment with opportunities for career advancement.
📊 Role Analysis
Career Level: This role is at the mid-level of Trimble's product marketing career ladder, with opportunities for growth into senior roles with increased responsibility and influence.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing for AECO, working closely with cross-functional teams across the organization.
Work Arrangement: This role is a hybrid position, with employees working on-site at Trimble's Lake Oswego, OR or Westminster, CO offices and remotely as needed.
Growth Opportunities:
- Proven performers in this role may advance to senior product marketing roles, managing larger portfolios or teams.
- Strong cross-functional collaboration and internal network-building can open doors to other opportunities within Trimble's diverse business sectors.
- The company's commitment to employee development and growth ensures that high-potential candidates have ample opportunities to expand their skills and advance their careers.
ASSUMPTION: Trimble's structured career development programs and commitment to employee growth make it an ideal environment for ambitious professionals seeking to advance their careers.
🌍 Location & Work Environment
Office Type: Trimble's Lake Oswego, OR and Westminster, CO offices are modern, professional workspaces designed to facilitate collaboration and productivity.
Office Location(s): Lake Oswego, OR and Westminster, CO
Geographic Context:
- Lake Oswego, OR is a suburban city located approximately 10 miles south of Portland, offering a mix of urban and outdoor recreational opportunities.
- Westminster, CO is a city located approximately 10 miles northwest of Denver, providing easy access to the city's amenities and outdoor activities.
Work Schedule: This role follows a hybrid work arrangement, with employees working on-site at Trimble's offices and remotely as needed. The specific work schedule and on-site requirements may vary depending on the team's needs and the employee's role within the organization.
ASSUMPTION: Trimble's hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still maintaining a strong connection to the company and their teams.
💼 Interview & Application Insights
Typical Process:
- Applicants submit their resumes and cover letters through the Trimble careers portal.
- Qualified candidates are contacted for a phone or video screening with a member of the HR team or a hiring manager.
- Candidates who advance are invited for one or more in-depth interviews with a panel of hiring managers and team members.
- Finalists may be asked to complete a skills assessment or case study as part of the interview process.
- Successful candidates receive an offer of employment, with onboarding and orientation processes in place to ensure a smooth transition into the role.
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving abilities and strategic thinking
- Collaboration and teamwork skills
- Industry knowledge and market research expertise
- Adaptability and willingness to learn new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of Trimble's products and the construction industry by conducting independent research and incorporating your findings into your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Be ready to discuss your approach to market research, product marketing, and cross-functional collaboration.
- Showcase your ability to work independently and manage multiple projects, as well as your capacity to operate effectively in a hybrid work environment.
ATS Keywords: Product Marketing, Market Research, Cross-Functional Collaboration, Go-to-Market Strategy, Sales Enablement, Messaging, Value Propositions, Competitive Analysis, Pricing, Packaging, Customer Insights, Problem Solving, Communication, Analytical Skills, Team Collaboration, Event Representation
ASSUMPTION: Trimble's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Gemini and Notebook LM AI platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation and Analytics tools (e.g., Marketo, Google Analytics)
- Project management and collaboration tools (e.g., Asana, Jira, Microsoft Project)
ASSUMPTION: Trimble's use of industry-standard tools and technologies ensures that candidates with relevant experience will be able to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Teamwork
- Excellence
Work Style:
- Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
- Results-driven and focused on delivering high-quality outcomes
- Adaptable and open to change, with a willingness to learn and grow
- Customer-centric, with a deep understanding of customer needs and market trends
Self-Assessment Questions:
- How do your personal values align with Trimble's company values, specifically in the context of this role?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this change, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, especially in a hybrid work environment?
- Can you provide an example of a time when you conducted market research to inform a strategic decision? What was the outcome, and what did you learn from the experience?
ASSUMPTION: Trimble's company values and work style require candidates who are collaborative, results-driven, adaptable, and customer-centric, with a strong focus on innovation and excellence.
⚠️ Potential Challenges
- Managing complex SKU and pricing frameworks, requiring strong quantitative analysis skills
- Balancing the demands of multiple projects and deadlines in a hybrid work environment
- Navigating a large, matrixed organization with multiple stakeholders and cross-functional teams
- Keeping up with industry trends and market research in a rapidly-evolving technology landscape
ASSUMPTION: While Trimble offers a supportive work environment with ample opportunities for growth, this role may present challenges related to managing complex projects, navigating a large organization, and staying current with industry trends.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the construction industry and Trimble's Construction Project Management solutions, specifically ProjectSight.
- Industry-specific context is crucial for understanding the unique challenges and opportunities presented by this role.
- Career path comparison: This role is a mid-level position with opportunities for growth into senior roles with increased responsibility and influence within Trimble's product marketing organization.
ASSUMPTION: A deep understanding of the construction industry and Trimble's Construction Project Management solutions is essential for success in this role, as is a strong commitment to career growth and development within the organization.
📝 Sample Projects
- Conducting a comprehensive market research study to identify industry trends, customer needs, and competitive landscapes for ProjectSight
- Developing and executing a go-to-market strategy for a new product feature or pricing model, including cross-functional collaboration with product management, sales, and marketing teams
- Creating sales enablement materials and courses specific to ProjectSight, in collaboration with the learning and enablement team
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of this role, requiring strong communication, collaboration, and problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the AECO product marketing organization?
- How does the AECO product marketing team collaborate with other departments, such as product management, sales, and marketing?
- What are the most significant challenges facing the Construction Project Management market, and how is Trimble positioned to address them?
- How does Trimble support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, team dynamics, and growth opportunities, as well as your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Trimble careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of the construction industry and Trimble's Construction Project Management solutions
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role, focusing on your problem-solving abilities, cross-functional collaboration, and market research expertise
- Be ready to discuss your approach to product marketing, go-to-market strategy, and sales enablement, as well as your ability to work effectively in a hybrid work environment
- Follow up with Trimble's HR team or the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
