R

PRODUCT MARKETING MANAGER

RCA
Full-time
On-site
Saint-Herblain, Pays de la Loire, France
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PRODUCT MARKETING MANAGER

πŸ”Ή Company: RCA

πŸ”Ή Location: Saint-Herblain, Pays de la Loire, France

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining go-to-market strategies for RCA's solutions
  • Orchestrating launches and analyzing performance
  • Coordinating efforts across marketing, product, and sales teams
  • Contributing to the success of RCA's offerings by understanding and representing the voice of clients

ASSUMPTION: This role requires a strong understanding of product marketing processes, excellent communication skills, and the ability to work effectively with multiple stakeholders.

πŸ“‹ Key Responsibilities

βœ… Define and implement go-to-market strategies for RCA's solutions

βœ… Coordinate launches and analyze performance using a AAARRR approach

βœ… Collaborate with cross-functional teams to ensure effective market introduction of offerings

βœ… Contribute to the development of product strategy by understanding and representing the voice of clients

βœ… Develop user and buyer personas to foster a customer-centric culture within RCA

ASSUMPTION: The ideal candidate will have experience in product marketing, particularly in the SaaS or IT sectors, and be comfortable working in a dynamic, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience in a similar role, preferably in SaaS or IT

Required Skills:

  • Excellent communication skills (written and verbal)
  • Strong project management skills
  • Ability to define and track KPIs
  • Experience in market analysis and customer feedback
  • Proven ability to coordinate multiple stakeholders

Preferred Skills:

  • Fluency in French and English
  • Experience in the software development industry
  • Knowledge of the French market for software solutions

ASSUMPTION: Given the role's focus on cross-functional collaboration and customer-centricity, strong communication and project management skills are essential.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level product marketing roles in the Pays de la Loire region)

Benefits:

  • Health insurance
  • Retirement plan
  • Generous vacation policy
  • Flexible work arrangements

Working Hours: Full-time (35 hours/week), with flexibility for remote work one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the Pays de la Loire region. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, with a focus on solutions for expert-comptable professionals

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1999, with over 25 years of experience in developing innovative solutions for the expert-comptable industry

Company Description:

  • RCA is a software editor focused on providing solutions for expert-comptable professionals
  • The company offers two main product lines: a suite of 13 software solutions for expert-comptable cabinets and a SaaS platform called @MEG for TPE/PME management
  • RCA is associated with the CEG think tank and is a founding member of Le Village ConnectΓ©, a network dedicated to digital transition for cabinets

Company Specialties:

  • Software development for expert-comptable professionals
  • SaaS solutions for TPE/PME management
  • Collaboration with industry partners to drive innovation

Company Website: http://www.rca.fr

ASSUMPTION: RCA's focus on collaboration and innovation makes it an attractive employer for professionals seeking to grow within a dynamic, forward-thinking organization.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including product, sales, and customer success

Work Arrangement: On-site, with flexibility for remote work one day per week

Growth Opportunities:

  • Advancement to Senior Product Marketing Manager or similar roles within the marketing department
  • Expansion into other areas of the business, such as product management or customer success
  • Opportunities to work on strategic projects and initiatives that drive RCA's growth and success

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Saint-Herblain, Pays de la Loire, France

Geographic Context:

  • The Pays de la Loire region is known for its vibrant tech industry and strong focus on innovation
  • Saint-Herblain is a bustling suburb of Nantes, offering a mix of urban and suburban living
  • The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time (35 hours/week), with flexibility for remote work one day per week

ASSUMPTION: The office environment at RCA is designed to foster collaboration and creativity, with a strong emphasis on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone screening to discuss the role and assess cultural fit
  • Two in-depth interviews, including a case study presentation
  • Final decision and offer

Key Assessment Areas:

  • Understanding of product marketing processes and go-to-market strategies
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with RCA's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for the case study presentation by researching RCA's products and market position
  • Demonstrate your understanding of the French market for software solutions and your ability to contribute to RCA's success

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Project Management, KPI Definition, Communication, Team Collaboration, Customer Feedback, Data Analysis, SaaS, B2B, User Persona Development, Performance Improvement, Stakeholder Coordination, Product Positioning, Launch Management

ASSUMPTION: The interview process at RCA is designed to be transparent and engaging, with a focus on assessing cultural fit and the ability to contribute to the company's success.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Google Analytics
  • Microsoft Office Suite

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and analytics platforms, as well as proficiency in Microsoft Office Suite.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Expertise

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative environment?
  • Are you passionate about understanding and representing the voice of customers?
  • Do you have strong communication skills and the ability to work effectively with multiple stakeholders?

ASSUMPTION: RCA values candidates who are passionate about innovation, collaboration, and customer-centricity, and who possess strong communication and teamwork skills.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing strategic thinking with tactical execution
  • Adapting to a dynamic and evolving market landscape
  • Working in a fast-paced, results-driven environment

ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and development within a dynamic and innovative organization.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, the Product Marketing Manager role requires a deep understanding of product development processes and customer feedback
  • In the French market, Product Marketing Managers are in high demand, particularly within the software development industry
  • Career progression for Product Marketing Managers may include advancement to Senior Product Marketing Manager, Product Management, or other strategic roles within the organization

ASSUMPTION: The Product Marketing Manager role at RCA offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.

πŸ“ Sample Projects

  • Developing user and buyer personas for RCA's software solutions
  • Conducting market analysis and competitive landscaping to inform go-to-market strategies
  • Coordinating product launches and measuring performance using a AAARRR approach

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to contribute to RCA's success.

❓ Key Questions to Ask During Interview

  • How does RCA support the professional development of its employees?
  • What are the biggest challenges facing the expert-comptable industry, and how is RCA positioned to address them?
  • How does RCA foster a culture of innovation and collaboration within its teams?
  • What opportunities are there for growth and advancement within the marketing department and the company as a whole?
  • How does RCA measure the success of its product marketing efforts, and what metrics are most important?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and their commitment to RCA's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for the case study presentation by researching RCA's products and market position
  • Demonstrate your understanding of the French market for software solutions and your ability to contribute to RCA's success
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.