πΉ Job Title: PRODUCT MARKETING MANAGER
πΉ Company: RCA
πΉ Location: Saint-Herblain, Pays de la Loire, France
πΉ Job Type: Full-Time, On-site
πΉ Category: Software Development
πΉ Date Posted: April 29, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of product marketing processes, excellent communication skills, and the ability to work effectively with multiple stakeholders.
β Define and implement go-to-market strategies for RCA's solutions
β Coordinate launches and analyze performance using a AAARRR approach
β Collaborate with cross-functional teams to ensure effective market introduction of offerings
β Contribute to the development of product strategy by understanding and representing the voice of clients
β Develop user and buyer personas to foster a customer-centric culture within RCA
ASSUMPTION: The ideal candidate will have experience in product marketing, particularly in the SaaS or IT sectors, and be comfortable working in a dynamic, collaborative environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in a similar role, preferably in SaaS or IT
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on cross-functional collaboration and customer-centricity, strong communication and project management skills are essential.
Salary Range: β¬45,000 - β¬60,000 per year (based on industry standards for mid-level product marketing roles in the Pays de la Loire region)
Benefits:
Working Hours: Full-time (35 hours/week), with flexibility for remote work one day per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the Pays de la Loire region. Actual compensation may vary based on experience and qualifications.
Industry: Software Development, with a focus on solutions for expert-comptable professionals
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1999, with over 25 years of experience in developing innovative solutions for the expert-comptable industry
Company Description:
Company Specialties:
Company Website: http://www.rca.fr
ASSUMPTION: RCA's focus on collaboration and innovation makes it an attractive employer for professionals seeking to grow within a dynamic, forward-thinking organization.
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including product, sales, and customer success
Work Arrangement: On-site, with flexibility for remote work one day per week
Growth Opportunities:
ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Saint-Herblain, Pays de la Loire, France
Geographic Context:
Work Schedule: Full-time (35 hours/week), with flexibility for remote work one day per week
ASSUMPTION: The office environment at RCA is designed to foster collaboration and creativity, with a strong emphasis on employee well-being and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Project Management, KPI Definition, Communication, Team Collaboration, Customer Feedback, Data Analysis, SaaS, B2B, User Persona Development, Performance Improvement, Stakeholder Coordination, Product Positioning, Launch Management
ASSUMPTION: The interview process at RCA is designed to be transparent and engaging, with a focus on assessing cultural fit and the ability to contribute to the company's success.
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and analytics platforms, as well as proficiency in Microsoft Office Suite.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: RCA values candidates who are passionate about innovation, collaboration, and customer-centricity, and who possess strong communication and teamwork skills.
ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and development within a dynamic and innovative organization.
ASSUMPTION: The Product Marketing Manager role at RCA offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to contribute to RCA's success.
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and their commitment to RCA's success.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.