PRODUCT MARKETING MANAGER

📌 Core Information

🔹 Job Title: PRODUCT MARKETING MANAGER

🔹 Company: RCA

🔹 Location: Saint-Herblain, Pays de la Loire, France

🔹 Job Type: Full-Time, On-site

🔹 Category: Software Development

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining go-to-market strategies for RCA's solutions
• Orchestrating launches and analyzing performance
• Coordinating efforts across marketing, product, and sales teams
• Contributing to the success of RCA's offerings by understanding and representing the voice of clients

ASSUMPTION: This role requires a strong understanding of product marketing processes, excellent communication skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Define and implement go-to-market strategies for RCA's solutions

✅ Coordinate launches and analyze performance using a AAARRR approach

✅ Collaborate with cross-functional teams to ensure effective market introduction of offerings

✅ Contribute to the development of product strategy by understanding and representing the voice of clients

✅ Develop user and buyer personas to foster a customer-centric culture within RCA

ASSUMPTION: The ideal candidate will have experience in product marketing, particularly in the SaaS or IT sectors, and be comfortable working in a dynamic, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience in a similar role, preferably in SaaS or IT

Required Skills:

• Excellent communication skills (written and verbal)
• Strong project management skills
• Ability to define and track KPIs
• Experience in market analysis and customer feedback
• Proven ability to coordinate multiple stakeholders

Preferred Skills:

• Fluency in French and English
• Experience in the software development industry
• Knowledge of the French market for software solutions

ASSUMPTION: Given the role's focus on cross-functional collaboration and customer-centricity, strong communication and project management skills are essential.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level product marketing roles in the Pays de la Loire region)

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Flexible work arrangements

Working Hours: Full-time (35 hours/week), with flexibility for remote work one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the Pays de la Loire region. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on solutions for expert-comptable professionals

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1999, with over 25 years of experience in developing innovative solutions for the expert-comptable industry

Company Description:

• RCA is a software editor focused on providing solutions for expert-comptable professionals
• The company offers two main product lines: a suite of 13 software solutions for expert-comptable cabinets and a SaaS platform called @MEG for TPE/PME management
• RCA is associated with the CEG think tank and is a founding member of Le Village Connecté, a network dedicated to digital transition for cabinets

Company Specialties:

• Software development for expert-comptable professionals
• SaaS solutions for TPE/PME management
• Collaboration with industry partners to drive innovation

Company Website: http://www.rca.fr

ASSUMPTION: RCA's focus on collaboration and innovation makes it an attractive employer for professionals seeking to grow within a dynamic, forward-thinking organization.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including product, sales, and customer success

Work Arrangement: On-site, with flexibility for remote work one day per week

Growth Opportunities:

• Advancement to Senior Product Marketing Manager or similar roles within the marketing department
• Expansion into other areas of the business, such as product management or customer success
• Opportunities to work on strategic projects and initiatives that drive RCA's growth and success

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Saint-Herblain, Pays de la Loire, France

Geographic Context:

• The Pays de la Loire region is known for its vibrant tech industry and strong focus on innovation
• Saint-Herblain is a bustling suburb of Nantes, offering a mix of urban and suburban living
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time (35 hours/week), with flexibility for remote work one day per week

ASSUMPTION: The office environment at RCA is designed to foster collaboration and creativity, with a strong emphasis on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone screening to discuss the role and assess cultural fit
• Two in-depth interviews, including a case study presentation
• Final decision and offer

Key Assessment Areas:

• Understanding of product marketing processes and go-to-market strategies
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with RCA's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the case study presentation by researching RCA's products and market position
• Demonstrate your understanding of the French market for software solutions and your ability to contribute to RCA's success

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Project Management, KPI Definition, Communication, Team Collaboration, Customer Feedback, Data Analysis, SaaS, B2B, User Persona Development, Performance Improvement, Stakeholder Coordination, Product Positioning, Launch Management

ASSUMPTION: The interview process at RCA is designed to be transparent and engaging, with a focus on assessing cultural fit and the ability to contribute to the company's success.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and analytics platforms, as well as proficiency in Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Expertise

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you passionate about understanding and representing the voice of customers?
• Do you have strong communication skills and the ability to work effectively with multiple stakeholders?

ASSUMPTION: RCA values candidates who are passionate about innovation, collaboration, and customer-centricity, and who possess strong communication and teamwork skills.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking with tactical execution
• Adapting to a dynamic and evolving market landscape
• Working in a fast-paced, results-driven environment

ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and development within a dynamic and innovative organization.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Product Marketing Manager role requires a deep understanding of product development processes and customer feedback
• In the French market, Product Marketing Managers are in high demand, particularly within the software development industry
• Career progression for Product Marketing Managers may include advancement to Senior Product Marketing Manager, Product Management, or other strategic roles within the organization

ASSUMPTION: The Product Marketing Manager role at RCA offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.

📝 Sample Projects

• Developing user and buyer personas for RCA's software solutions
• Conducting market analysis and competitive landscaping to inform go-to-market strategies
• Coordinating product launches and measuring performance using a AAARRR approach

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to contribute to RCA's success.

❓ Key Questions to Ask During Interview

• How does RCA support the professional development of its employees?
• What are the biggest challenges facing the expert-comptable industry, and how is RCA positioned to address them?
• How does RCA foster a culture of innovation and collaboration within its teams?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does RCA measure the success of its product marketing efforts, and what metrics are most important?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and their commitment to RCA's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the case study presentation by researching RCA's products and market position
• Demonstrate your understanding of the French market for software solutions and your ability to contribute to RCA's success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.