📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: monday.com
🔹 Location: Israel
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
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📌 Essential Job Details
🚀 Job Overview
As monday.com transitions into a multi-product company, the organization is seeking an experienced Product Marketing Manager to drive growth strategies for their CRM product. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials to support both product-led growth (PLG) and sales-led growth (SLG) initiatives.
ASSUMPTION: The job description implies that monday.com is an established and growing technology company expanding their product portfolio, requiring a seasoned product marketer to help define and execute their go-to-market plans.
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📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies in collaboration with product and marketing teams, with a focus on both PLG and SLG.
✅ Conduct persona and market research, analyze competitors and industry trends, and translate insights into actionable marketing tactics.
✅ Craft cohesive messaging and value propositions, continually optimizing the buyer journey across touchpoints.
✅ Create marketing, sales, and enablement collateral by collaborating with content managers, designers, and creative experts.
✅ Collect feedback from product analytics and sales teams to refine product marketing efforts.
ASSUMPTION: The responsibilities outlined cover a broad range of product marketing activities, indicating this is a senior-level role requiring strategic thinking and hands-on execution.
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🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience as a Product Marketing Manager in SaaS
Skills:
- Proven ability to drive product-led growth (PLG) as a PMM
- Strong hands-on execution skills, with the ability to thrive in a fast-paced, dynamic environment
- Excellent communication skills and demonstrated ability to collaborate cross-functionally
- Experience producing a variety of marketing and sales collateral
- Analytical mindset, with the ability to leverage product data and sales performance insights to inform decision-making
- Experience marketing to sellers (advantage)
ASSUMPTION: The qualifications suggest this role requires significant prior experience in SaaS product marketing, with a specific focus on PLG strategies and cross-functional collaboration.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: As a leading SaaS platform, monday.com likely offers competitive compensation and benefits aligned with industry standards for senior product marketing roles in Israel's technology sector.
ASSUMPTION: While the specific salary range and benefits are not provided, it is reasonable to assume that monday.com offers a comprehensive compensation package commensurate with the seniority and responsibilities of this position.
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📌 Applicant Insights
🔍 Company Context
Industry Position: monday.com is a prominent SaaS platform provider transitioning into a multi-product company.
Company Size: Not specified, but likely a growing, established technology company.
Company Stage: Scaling and expanding their product portfolio.
ASSUMPTION: The job description suggests monday.com is a mature, successful SaaS company diversifying their offerings to capture new market opportunities.
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📊 Role Analysis
Career Level: Senior/experienced
Reporting Structure: The Product Marketing Manager will collaborate cross-functionally with product and marketing teams.
Team Size/Composition: Not specified, but likely part of a larger marketing and product organization.
Growth Opportunities: This role presents the opportunity to shape the go-to-market strategy for a new product line, with potential for career advancement within the expanding company.
ASSUMPTION: This is a senior-level position with a strategic focus, requiring the ability to work collaboratively across functions and contribute to the overall product and marketing direction.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a mix of in-office and remote work.
Geographic Context: Israel is a hub for technology and innovation, with a vibrant startup ecosystem.
Work Schedule: Not specified, but expected to be a full-time, salaried position with standard work hours.
Regional Considerations: Israel has a unique culture that values teamwork, adaptability, and a fast-paced work environment.
ASSUMPTION: The role is based in Israel, which is known for its thriving tech industry and dynamic work culture, likely requiring a degree of in-person collaboration.
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💼 Interview & Application Insights
Typical Process: Expect a multi-stage interview process, including phone/video screens, in-person interviews, and potential assessments or presentations.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, cross-functional collaboration skills, data-driven approach, and ability to execute on both PLG and SLG initiatives.
Application Tips: Highlight relevant SaaS product marketing experience, achievements in driving growth, and examples of successful marketing campaign development and execution.
ATS Keywords: Product marketing, SaaS, growth strategies, messaging, market research, cross-functional collaboration, data-driven decision-making.
ASSUMPTION: The interview process and assessment areas are based on common practices for senior-level product marketing roles in the technology industry.
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🛠️ Tools & Technologies
- Product analytics and customer data platforms
- Content management systems (CMS)
- Marketing automation and customer relationship management (CRM) tools
- Graphic design and video editing software
ASSUMPTION: These are industry-standard tools and technologies used by product marketing professionals, even if not explicitly mentioned in the job description.
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👔 Cultural Fit Considerations
Company Values: monday.com values innovation, collaboration, and a customer-centric approach, as evidenced by their focus on cross-functional teamwork and data-driven decision-making.
Work Style: The role requires a self-motivated, entrepreneurial individual who can thrive in a fast-paced, dynamic environment.
Self-Assessment: Applicants should consider their ability to work effectively in a collaborative, agile setting, and their passion for driving growth through both PLG and SLG initiatives.
ASSUMPTION: The company culture and work style are inferred from the job responsibilities and the mention of a "fast-paced, dynamic environment."
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⚠️ Potential Challenges
The broad scope of responsibilities, including developing marketing strategies for both PLG and SLG, may present a challenge in terms of workload and prioritization. Additionally, the need to continuously optimize the buyer journey across multiple touchpoints could require a significant time investment.
ASSUMPTION: These potential challenges are based on the range of duties outlined in the job description and are not definitive issues, but rather aspects applicants should be aware of.
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📈 Similar Roles Comparison
This Product Marketing Manager role is similar to senior-level product marketing positions at other leading SaaS companies, with a focus on driving growth through a combination of product-led and sales-led initiatives. The key differentiator is the opportunity to shape the go-to-market strategy for a new product line within a maturing, multi-product organization.
ASSUMPTION: The comparison to similar roles in the SaaS industry is based on common practices and the responsibilities outlined in the job description.
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📝 Sample Projects
- Conduct in-depth market and customer research to develop buyer personas and understand pain points
- Create a comprehensive go-to-market strategy for the monday.com CRM product, including messaging, positioning, and marketing campaigns
- Collaborate with the product and sales teams to develop sales enablement materials and optimize the self-service product funnel
- Analyze product performance data and sales metrics to continually refine marketing efforts and identify new growth opportunities
ASSUMPTION: These sample projects are derived from the key responsibilities listed in the job description and are representative of the types of work a Product Marketing Manager in this role would be expected to undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific growth initiatives and go-to-market strategies you're looking to execute for the CRM product?
2. How does the Product Marketing team collaborate with the broader Marketing and Product organizations at monday.com?
3. What are the key metrics and KPIs used to measure the success of the product marketing efforts, and how is performance tracked and reported?
4. Can you share more about the company's long-term product roadmap and vision, and how this role will contribute to the overall growth of the business?
5. What types of training and professional development opportunities are available to help Product Marketing Managers continue to develop their skills and expertise?
6. How does monday.com foster a culture of innovation and continuous improvement within the marketing function?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's strategic direction, and the support systems in place to enable the Product Marketing Manager's success.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Product Marketing Manager opportunity at monday.com, applicants should:
1. Thoroughly review the job description and this enhanced summary to understand the role, required qualifications, and company context.
2. Carefully craft a resume and cover letter that highlight your relevant SaaS product marketing experience, data-driven decision-making abilities, and success in driving growth through both PLG and SLG initiatives.
3. Research monday.com's products, market positioning, and customer base to demonstrate your understanding of the company and how your skills can contribute to their success.
4. Prepare thoughtful questions to ask during the interview process, drawing from the suggested questions in this summary, to engage the hiring team and further showcase your interest and fit.
5. Be ready to discuss your approach to cross-functional collaboration, strategic thinking, and continuous improvement, as these are likely to be key focus areas during the evaluation process.
By following these steps, applicants can position themselves as strong candidates for this exciting Product Marketing Manager role at the dynamic, growing SaaS company, monday.com.
