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Product Marketing Manager - Apprentice/Intern

Equativ
Full-time
On-site
Paris, Île-de-France, France

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager - Apprentice/Intern

πŸ”Ή Company: Equativ

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Apprenticeship / Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Promoting Equativ's products and solutions through various marketing channels
  • Creating and updating marketing collaterals such as sales decks, product sheets, and case studies
  • Conducting competitive analysis to understand market trends and competitors
  • Supporting product marketing managers in launching new products
  • Ensuring internal marketing portal is updated with the latest documents

ASSUMPTION: This role is designed for a business school student specializing in marketing, seeking to gain practical experience in the adtech industry.

πŸ“‹ Key Responsibilities

βœ… Coordinate, monthly and quarterly newsletters designed in 4 languages

βœ… Coordinate the creation of quarterly customer QBR template for customer-facing teams

βœ… Plan and execute customer communication in the interface to announce new features and product releases

βœ… Create and update marketing collaterals: sales deck, product sheet, case studies, etc.

βœ… Run competitive analysis to get a better understanding of market trends

βœ… Support the product marketing managers in launching new products

βœ… Write blog articles about our products and market trends

βœ… Ensure the internal marketing portal is updated with the latest documents

ASSUMPTION: The role may involve additional tasks as the market and company grow and evolve.

🎯 Required Qualifications

Education: BAC+3/5 Business School Student Specialized in Marketing

Experience: No formal experience required, but relevant coursework or projects are a plus

Required Skills:

  • Fluency in English (verbal and written)
  • Strong curiosity to learn about a new industry: adtech, retail media
  • Strong curiosity to learn how to use new tools
  • Strong design and aesthetic sensibility
  • Outstanding communication skills, both verbal and written; ability to synthesize complex ideas
  • Creativity and capabilities to bring new ideas
  • Ability to work well in a team

Preferred Skills:

  • Fluency in French

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with marketing tools are expected but not explicitly stated.

πŸ’° Compensation & Benefits

Salary Range: As an internship, this role is likely unpaid or offers a stipend. However, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Benefits:

  • Gain practical experience in the adtech industry
  • Work alongside experienced marketing professionals
  • Opportunity to grow and excel in a dynamic workplace

Working Hours: Full-time (40 hours/week), with flexible hours and a focus on work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the marketing field in Paris.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Equativ is a leading independent ad platform that brings scale and simplicity to digital advertising, focusing on privacy-first programmatic video, CTV, and data-driven solutions.

Company Size: Equativ has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and learning.

Founded: Equativ was founded in 2014, with a recent merger with Sharethrough and the acquisition of Kamino Retail expanding its offerings and global presence.

Company Description:

  • Equativ brings scale and simplicity to digital advertising, enabling advertisers, media owners, and technology partners to achieve maximum business outcomes.
  • The company focuses on privacy-first programmatic video, CTV, and data-driven solutions, ensuring consumer privacy is protected.
  • Equativ's global expertise is backed by a team of over 750 employees across 19 countries, providing a diverse and international work environment.

Company Specialties:

  • Ad serving (video, mobile, display)
  • Online advertising and marketing
  • Real-time bidding (RTB)
  • Connected TV (CTV)
  • Supply side platform (SSP) and demand side platform (DSP)
  • Ad tech

Company Website: https://equativ.com/

ASSUMPTION: Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives, as evidenced by their HappyIndex@Work label.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for a business school student seeking to gain practical experience in the marketing field.

Reporting Structure: The Product Marketing Manager Apprentice/Intern will report to the product marketing director in charge of supply, emerging channels, and retail media.

Work Arrangement: This role is on-site, with the opportunity for flexible hours and a focus on work-life balance.

Growth Opportunities:

  • Gain practical experience in the adtech industry
  • Work alongside experienced marketing professionals
  • Opportunity to grow and excel in a dynamic workplace
  • Potential full-time employment upon completion of the internship

ASSUMPTION: While the role is an internship, there may be opportunities for growth and full-time employment based on performance and the company's needs.

🌍 Location & Work Environment

Office Type: Equativ's Paris office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 66 rue de la ChaussΓ©e d'Antin, Paris, 75009, FR

Geographic Context:

  • Paris is a vibrant, multicultural city with a rich history and a thriving business environment
  • The 9th arrondissement, where Equativ's office is located, is a bustling district known for its shops, restaurants, and cultural attractions
  • Paris offers a high quality of life, with excellent public transportation, healthcare, and education systems

Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on work-life balance

ASSUMPTION: The work environment is likely to be dynamic, fast-paced, and collaborative, with a focus on innovation and continuous learning.

πŸ’Ό Interview & Application Insights

Typical Process:

  • HR Phone Screen with the Talent Acquisition Specialist
  • Experience Interview with the future manager
  • Home assignment
  • Final Interview and Offer

Key Assessment Areas:

  • Communication skills and ability to synthesize complex ideas
  • Creativity and ability to bring new ideas
  • Curiosity and eagerness to learn about the adtech industry
  • Teamwork and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing skills and relevant coursework or projects
  • Demonstrate your curiosity and enthusiasm for the adtech industry in your application materials
  • Prepare for interview questions that assess your communication, creativity, and problem-solving skills

ATS Keywords: Marketing, Communication, Creativity, Team Player, Curiosity, Design Sensibility, Analytical Skills, Blog Writing, Product Promotion, Customer Communication, Competitive Analysis, Collaterals Creation, Language Proficiency, Project Coordination, Market Trends Understanding, Customer Engagement

ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing tools (e.g., Mailchimp, Hootsuite, Google Analytics)
  • Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary based on the company's needs and the role's requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Respect
  • Excellence
  • Accountability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on innovation and continuous learning

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced work environment?
  • Are you comfortable working in a team and collaborating with others?
  • Do you have a strong curiosity and eagerness to learn about new industries and tools?

ASSUMPTION: Equativ values candidates who are innovative, collaborative, respectful, excellent, and accountable, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

  • The role may involve working with tight deadlines and managing multiple projects simultaneously
  • The adtech industry is constantly evolving, requiring candidates to stay up-to-date with the latest trends and technologies
  • The role may require working with diverse teams and stakeholders, necessitating strong communication and collaboration skills
  • The role is based in Paris, which may present challenges for candidates who are not familiar with the city or the French work culture

ASSUMPTION: While these challenges exist, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

πŸ“ˆ Similar Roles Comparison

  • This role is an entry-level position, ideal for a business school student seeking to gain practical experience in the marketing field
  • The role is focused on promoting Equativ's products and solutions through various marketing channels, with a strong emphasis on creativity and innovation
  • The role offers the opportunity to work alongside experienced marketing professionals and gain valuable insights into the adtech industry

ASSUMPTION: This role is unique in its focus on promoting Equativ's products and solutions through various marketing channels, with a strong emphasis on creativity and innovation.

πŸ“ Sample Projects

  • Creating and updating marketing collaterals such as sales decks, product sheets, and case studies
  • Conducting competitive analysis to understand market trends and competitors
  • Supporting product marketing managers in launching new products

ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for Equativ?
  • What opportunities are there for growth and development within the company?
  • How does Equativ support work-life balance for its employees?
  • What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether the position is the right fit for them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing skills and relevant coursework or projects
  • Prepare for interview questions that assess your communication, creativity, and problem-solving skills
  • Follow up with the recruitment team at ta-team@equativ.com if you have any questions or concerns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.