📌 Core Information
🔹 Job Title: Product Marketing Manager (ARIS)
🔹 Company: Software AG
🔹 Location: The Hague, Zuid-Holland, Netherlands
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and product marketing strategies
- Creating messaging frameworks and value propositions
- Acting as a subject matter expert in Process Intelligence, Process Management, Process Mining, and Operational Resilience
- Maximizing product launches and enhancing sales enablement
- Conducting competitive and market intelligence analysis
ASSUMPTION: This role requires a strong understanding of enterprise technology and software products, as well as the ability to translate complex technical concepts into customer-centric messaging.
📋 Key Responsibilities
✅ Contribute to go-to-market strategy by defining ideal customer profiles, building personas, use cases, return on investment, and mapping the customer journey
✅ Work with colleagues to build and refine messaging that ties individual products to business strategy and creates a bridge to customer challenges
✅ Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience
✅ Leverage deep expertise in Process Intelligence, Process Management, Process Mining, and Operational Resilience to support strategic sales opportunities
✅ Maximize the impact of new product releases by infusing launch activities with value for the customer
✅ Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models
✅ Aid in the development of competitive battle cards and win themes against key vendors
✅ Be the go-to resource for other internal marketing team counterparts for all things related to your product expertise
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various internal teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Ideally 5+ years of experience in product marketing or product management role at an enterprise technology/software company, preferably with process intelligence expertise
Required Skills:
- Strong messaging and storytelling skills
- A passion for learning new technologies and an aptitude to learn technical concepts quickly
- Ability to create documents and presentation materials for sales and other internal teams
- Excellent verbal and written communication skills
- Well-organized with effective time and activity management skills, goal-oriented
- Ability to bring a diverse set of stakeholders to consensus
Preferred Skills:
- Experience in a matrixed organization
- Fluency in Dutch and English
ASSUMPTION: Fluency in Dutch is preferred but not required, as the company operates in a multinational environment and English is the primary language used for internal communication and collaboration.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Netherlands)
Benefits:
- Competitive total compensation
- Comprehensive country-specific medical and other benefits
- Ability to work anywhere in the country or abroad for up to 10 days per year
- One-time hybrid work payment to upgrade home office space
- Employee Assistance Program
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 1969 (as Software AG, ARIS is a brand)
Company Description:
- Software AG has been helping enterprises run and evolve their core business applications for over 50 years
- Focuses on modernization, integration, and long-term value to enable organizations to stay secure, efficient, and future-ready
- Trusted by businesses worldwide, empowering customers to innovate without disruption
Company Specialties:
- Business Process Analysis
- In-Memory Data Management
- Enterprise Architecture
- In-Memory Big Data Intelligence
- Governance, Risk & Compliance
- Application Development
- Database Management Systems
- Business Process Management
- Application Modernization
- IoT and Data Integration
Company Website: www.softwareag.com
ASSUMPTION: Software AG is a well-established company with a strong reputation in the software industry, offering a stable and supportive work environment for its employees.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Global Marketing, ARIS
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to gain experience in a global organization and work with international teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Loire 162, gebouw B, AL Den Haag, South Holland 2491, NL
Geographic Context:
- The Hague is the capital city of the province of Zuid-Holland and the seat of the Dutch government
- Known for its historic architecture, cultural attractions, and international institutions
- Offers a high quality of life with a mix of urban and suburban living options
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Hague offers a vibrant and multicultural work environment, with a mix of international organizations, tech companies, and historic institutions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Team
- Interview with the hiring manager and/or team members
- Final interview with the Head of Global Marketing, ARIS
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Technical knowledge and industry insights
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the ARIS product suite and the Process Intelligence market
- Prepare examples of your messaging and content creation work, showcasing your ability to translate complex technical concepts into customer-centric messaging
ATS Keywords: Product Marketing, Process Intelligence, Process Management, Process Mining, Operational Resilience, Messaging, Sales Enablement, Market Intelligence, Stakeholder Consensus, Technical Concepts, Sales Training, Product Launches, Storytelling, Time Management
ASSUMPTION: The application process for Software AG is typically thorough and comprehensive, with a focus on assessing the candidate's technical skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Analytics
- Asana or similar project management tools
ASSUMPTION: Software AG uses a mix of marketing automation, CRM, and project management tools to streamline its operations and enhance collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven and goal-oriented
- Strong team player with excellent communication skills
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- How do you align with Software AG's customer-centric approach to product marketing?
- Describe your experience working in a matrixed organization and how you've successfully navigated complex stakeholder dynamics
- Provide an example of a time when you had to quickly learn a new technical concept and apply it to create compelling customer messaging
ASSUMPTION: Software AG values candidates who are passionate about their work, customer-focused, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest trends and developments in the Process Intelligence market
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that require strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on technical expertise and industry-specific knowledge
- ARIS operates in a competitive market, requiring a deep understanding of competitors and market trends
- Career progression opportunities may vary depending on the specific organization and its growth trajectory
ASSUMPTION: When comparing this role to similar positions, it's essential to consider the unique aspects of ARIS' product suite, market positioning, and growth potential.
📝 Sample Projects
- Developing a comprehensive messaging framework for ARIS' Process Intelligence product suite, tailored to different customer segments
- Collaborating with the sales team to create targeted sales enablement materials, such as battle cards, objection handling scripts, and ROI/TCO models
- Conducting market research and competitive analysis to inform product positioning and differentiation strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at ARIS might undertake to drive product success and market leadership.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product launches in the past year and the marketing strategies that contributed to their success?
- How does the ARIS team collaborate with other departments, such as product management, sales, and customer success, to ensure alignment and maximize impact?
- What are the most pressing challenges facing the ARIS team in the coming year, and how can this role contribute to addressing them?
- How does Software AG support the professional development and growth of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable context for understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging and content creation work, showcasing your ability to translate complex technical concepts into customer-centric messaging
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
