📌 Core Information
🔹 Job Title: Product Marketing Manager Associate
🔹 Company: MaxTech, Inc.
🔹 Location: Hamel, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Construction
🔹 Date Posted: 2025-07-02
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing product marketing strategies to drive customer engagement and sales enablement.
- Collaborating across various teams to develop messaging, gather insights, and deliver go-to-market plans.
- Conducting market research and analyzing data to inform marketing strategies.
- Managing product marketing and sales enablement materials.
- Optimizing campaign performance and documenting learnings.
ASSUMPTION: This role requires a strong understanding of product marketing principles, excellent communication skills, and the ability to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Conducting and analyzing voice-of-customer (VOC) research, competitive benchmarking, and market trend reports.
✅ Developing audience-centric product positioning and value propositions.
✅ Managing updates to product messaging frameworks and toolkits.
✅ Collaborating with cross-functional stakeholders to develop go-to-market strategies and integrated product marketing plans.
✅ Coordinating with key stakeholders to monitor readiness milestones throughout the product development stage-gate process.
✅ Leading the direction and ongoing maintenance of product marketing and sales enablement materials.
✅ Supporting training efforts by preparing internal guides, FAQs, and product launch materials.
✅ Analyzing marketing performance data and VOC feedback to recommend refinements to messaging or strategy.
ASSUMPTION: This role involves a mix of strategic and tactical responsibilities, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 3-5 years of experience in product marketing, B2B marketing, or related roles.
Required Skills:
- Solid understanding of product positioning, go-to-market strategies, and customer segmentation.
- Excellent communication skills with the ability to translate technical details into clear, compelling messages.
- Strong project management skills and attention to detail.
- Proficiency with tools such as Microsoft Office, HubSpot, Salesforce, or similar platforms.
- Comfortable working cross-functionally in a fast-paced, deadline-driven environment.
Preferred Skills:
- Experience supporting product launches or new feature rollouts.
- Familiarity with persona development, VOC programs, or competitive analysis tools.
- Exposure to the construction industry.
ASSUMPTION: Candidates with experience in the construction industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (based on industry standards for mid-level product marketing roles in the construction industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. MaxTech, Inc. is a leading manufacturer of high-performance building materials, with a focus on underlayments, floor toppings, sound control, and moisture mitigation systems.
Company Size: Medium (501-1,000 employees). This size allows for a structured yet agile work environment, with opportunities for collaboration and growth.
Founded: 1970. MaxTech, Inc. has over 50 years of experience in the construction industry, providing a stable and established work environment.
Company Description:
- MaxTech, Inc. is a leading manufacturer of high-performance building materials in the construction industry.
- The company is known for its innovative solutions that enhance the durability, safety, and sustainability of construction projects worldwide.
- MaxTech's products are trusted by architects, contractors, and building owners for their quality and reliability.
Company Specialties:
- Underlayments and floor toppings
- Sound control systems
- Moisture mitigation systems
- Custom product solutions
Company Website: http://maxtech-inc.com/
ASSUMPTION: MaxTech, Inc. is a well-established company with a strong reputation in the construction industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in product marketing or related fields, looking to advance their careers in the construction industry.
Reporting Structure: This role reports directly to the Product Marketing Manager and works closely with cross-functional teams, including Product, Sales, R&D, and Creative.
Work Arrangement: On-site, with some flexibility for remote work as needed. The role requires regular on-site presence for collaboration and meetings with cross-functional teams.
Growth Opportunities:
- Advancement to a senior product marketing role within the Commercial market line.
- Expansion into other product lines or business units within MaxTech, Inc.
- Development of leadership skills through mentoring and training opportunities.
ASSUMPTION: This role offers opportunities for career growth and development within MaxTech, Inc., with a clear path for advancement within the product marketing function.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at MaxTech, Inc.'s corporate headquarters in Hamel, Illinois.
Office Location(s): 920 Hamel Rd, Hamel, Minnesota 55340, US
Geographic Context:
- Hamel, Illinois, is a small city located approximately 40 miles northwest of Chicago.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- The city is home to a diverse range of industries, including manufacturing, healthcare, and retail.
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for remote work as needed.
ASSUMPTION: The work environment at MaxTech, Inc. is collaborative and fast-paced, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and key stakeholders
- Final interview with the product marketing team
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Data analysis and problem-solving skills
- Cultural fit and alignment with MaxTech, Inc.'s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your market research, competitive analysis, and go-to-market strategies.
- Be ready to discuss your understanding of the construction industry and MaxTech, Inc.'s products.
ATS Keywords: Product Marketing, B2B Marketing, Market Research, Data Analysis, Project Management, Construction Industry, Building Materials
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- HubSpot (CRM, marketing automation, and analytics platform)
- Salesforce (CRM platform)
- Google Analytics (web analytics service)
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: Proficiency with these tools is required for this role, and candidates should be comfortable using them in a fast-paced, collaborative environment.
👔 Cultural Fit Considerations
Company Values:
- Innovation: MaxTech, Inc. values creativity, continuous learning, and pushing the boundaries of what's possible.
- Customer Focus: The company prioritizes understanding and meeting the needs of its customers, with a strong commitment to customer satisfaction.
- Collaboration: MaxTech, Inc. fosters a culture of teamwork and cross-functional collaboration, with a focus on collective success.
Work Style:
- Fast-paced and deadline-driven, with a focus on results and execution.
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination.
- Adaptable and responsive to change, with a willingness to pivot and adjust strategies as needed.
Self-Assessment Questions:
- Do you have a strong understanding of product marketing principles and a proven track record of driving customer engagement and sales enablement?
- Are you comfortable working cross-functionally in a fast-paced, deadline-driven environment?
- Do you share MaxTech, Inc.'s values and commitment to innovation, customer focus, and collaboration?
ASSUMPTION: Candidates who align with MaxTech, Inc.'s values and work style are more likely to be successful in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
- Balancing strategic and tactical responsibilities, requiring strong project management skills and attention to detail.
- Working effectively with cross-functional teams, including Product, Sales, R&D, and Creative.
- Adapting to changes in the construction industry and market trends.
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other product marketing manager roles in the construction industry, with a focus on driving customer engagement and sales enablement.
- However, this role is unique in its focus on the Commercial market line and the opportunity to work with a well-established, innovative company like MaxTech, Inc.
- Career paths for this role may include advancement to senior product marketing roles within MaxTech, Inc. or expansion into other product lines or business units.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in the construction industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the Commercial market line.
- Conducting market research and competitive analysis to inform product positioning and messaging.
- Managing a product marketing campaign from start to finish, including planning, execution, and optimization.
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the product marketing manager role and the opportunity to make a significant impact on MaxTech, Inc.'s success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing function?
- How does MaxTech, Inc. support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MaxTech, Inc. measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the construction industry, and how does MaxTech, Inc. plan to address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your market research, competitive analysis, and go-to-market strategies.
- Be ready to discuss your understanding of the construction industry and MaxTech, Inc.'s products.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
