📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fiverr
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive GTM strategies for new products and features
- Driving product adoption and engagement through targeted initiatives
- Leading user segmentation and persona development for tailored messaging
- Being the voice of users and influencing product development
- Collaborating with internal teams to support the entire customer lifecycle
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving product success through key marketplace touchpoints.
📋 Key Responsibilities
✅ Developing and executing comprehensive GTM strategies for new products and features, including research, messaging, communication plans, and success metrics
✅ Designing and executing product adoption programs, including onboarding flows, feature education campaigns, and engagement strategies
✅ Leading user segmentation and persona development, creating tailored value propositions and messaging frameworks
✅ Being the voice of users, synthesizing feedback from research, market insights, and product usage data to influence product development and optimize user experience
✅ Owning the end-to-end user journey strategy, developing and implementing targeted initiatives for each lifecycle stage to drive user growth and retention
✅ Ensuring internal teams understand users, products, and value proposition to effectively support the entire customer lifecycle
ASSUMPTION: This role requires a strong understanding of user behavior and needs, as well as the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience as a Product Marketing Manager
Required Skills:
- Proven experience creating GTM strategies for new products and features
- Strong analytical skills, with the ability to interpret data and perform qualitative research
- Excellent written and verbal communication skills
- Familiarity with data systems concepts, databases, BI, usability tests, and market research
- Experience working and collaborating with multiple internal partners
- English - Advanced, proficient at a high level
Preferred Skills:
- Experience as a freelancer, working in the world of freelancing
ASSUMPTION: Candidates with a background in software development or a related field may find this role particularly appealing, as it involves working closely with product teams.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for product marketing managers in Tel Aviv.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday. Some flexibility may be available for remote workers.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Fiverr operates in the online marketplace and freelance services industry, connecting businesses with freelance talent worldwide.
Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Fiverr was founded in 2010 and has since grown into a global platform with offices in New York and Tel Aviv.
Company Description:
- Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, including logo designs, resume editing, article writing, and more.
- Fiverr's mission is to revolutionize the way people work together by providing a platform that enables freelancers to offer their services to businesses and individuals worldwide.
Company Specialties:
- Online marketplace
- Freelance services
- Gigs
- Small business
- Crowd economy
- E-commerce
Company Website: http://fiverr.com
ASSUMPTION: Fiverr's unique business model and global presence provide opportunities for candidates to work on diverse projects and collaborate with a wide range of freelancers and clients.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including product, design, content, customer success, brand, business owners, and support.
Work Arrangement: This role is on-site in Tel Aviv, with remote work arrangements considered for the right candidate.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on special projects or initiatives that drive company growth and innovation
ASSUMPTION: Fiverr's fast-paced and dynamic work environment offers numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Fiverr's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and culinary scene.
- The city is home to a thriving startup ecosystem and offers numerous opportunities for networking and professional growth.
- Tel Aviv has a Mediterranean climate, with mild, wet winters and hot, dry summers.
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for remote workers.
ASSUMPTION: Tel Aviv's dynamic and multicultural environment provides a stimulating work environment for professionals looking to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Case study or project presentation
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and presentation skills
- Cultural fit and alignment with Fiverr's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Research Fiverr's business model and unique value proposition to demonstrate your understanding of the company and its mission.
ATS Keywords: Product Marketing, GTM Strategies, User Segmentation, Persona Development, User Feedback, Data Analysis, Collaboration, Communication, Feature Adoption, Onboarding, Engagement Strategies, Market Research, Storytelling, Monetization, User Experience, Customer Lifecycle
ASSUMPTION: Fiverr's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, as these are critical for success in the role.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Transparent
- Empowering
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you approach understanding and representing the voice of the customer in your marketing strategies?
- Can you describe a time when you had to collaborate with multiple internal teams to drive a successful marketing campaign?
- How do you stay organized and manage your time in a fast-paced, dynamic work environment?
ASSUMPTION: Fiverr's company culture values collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who thrive in dynamic, creative environments.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced work environment
- Collaborating effectively with cross-functional teams, including product, design, and engineering
- Adapting to a remote work arrangement, if applicable
- Navigating the unique dynamics of the freelance services industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Fiverr) vs. Product Marketing Manager (Competitor): Fiverr's role may offer more opportunities for collaboration with freelancers and a broader range of services, while the competitor's role may focus more on specific product categories or industries.
- Product Marketing Manager (Fiverr) vs. Marketing Manager (Fiverr): The Product Marketing Manager role is more focused on driving product success through key marketplace touchpoints, while the Marketing Manager role may have a broader scope, including brand management, campaign execution, and channel management.
- Product Marketing Manager (Fiverr) vs. Product Manager (Fiverr): The Product Marketing Manager role is more focused on understanding user needs and driving product adoption, while the Product Manager role is responsible for defining the product vision, roadmap, and feature development.
ASSUMPTION: These comparisons provide a high-level overview of how this role differs from related positions within Fiverr and the broader market.
📝 Sample Projects
- Developing a comprehensive GTM strategy for a new freelance service category, including market research, messaging, and launch plan
- Designing and executing a user onboarding campaign to improve activation rates and reduce churn for new users
- Conducting user segmentation and persona development to inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager at Fiverr might work on, focusing on driving product success and enhancing user engagement.
❓ Key Questions to Ask During Interview
- How does the product marketing team collaborate with other departments, such as product and design, to drive product success?
- Can you describe a recent example of a successful product launch at Fiverr, and what role did product marketing play in its success?
- How does Fiverr support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of product marketing initiatives at Fiverr?
- How does Fiverr approach remote work, and what resources are available to support remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture specific to this role at Fiverr.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Fiverr's business model and unique value proposition to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
