Product Marketing Manager B2B

📌 Core Information

🔹 Job Title: Product Marketing Manager B2B

🔹 Company: Franki

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US, primarily PST time zone)

🚀 Job Overview

Key aspects of this role include:

• Leading Franki's growth efforts with restaurants and hospitality operators
• Owning the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy
• Collaborating cross-functionally with Sales, Product, and Brand teams
• Working in a fast-paced, high-growth startup environment

ASSUMPTION: This role requires a strategic and hands-on B2B product marketer with a strong track record in lead generation and campaign success.

📋 Key Responsibilities

✅ Lead generation: Launch and manage campaigns across various channels to drive qualified leads to the sales team

✅ Funnel optimization: Own the performance of the full marketing funnel, tracking results, running tests, and optimizing conversion at every stage

✅ Content & messaging: Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies

✅ Campaign execution: Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand

✅ Cross-functional partnership: Work closely with Sales, Product, and Brand teams to ensure marketing supports business priorities and delivers measurable impact

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent writing and editing skills, and deep analytical capabilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment

Required Skills:

• Strong lead generation and funnel optimization experience
• Excellent writing and editing skills
• Deep analytical capabilities
• Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms
• Strategic thinking and self-starter mentality

Preferred Skills:

• Experience in the hospitality industry
• Fluency in Spanish or another language relevant to the target market

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the hospitality industry, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000.00 - $140,000.00 per year (based on experience and location)

Benefits:

• Remote work with travel for company kick-offs and mid-year meetings
• 15 days of PTO per year, plus additional PTO between Christmas and the end of the year
• 11 recognized public holidays per year
• 100% coverage of Medical, Vision, and Dental insurance costs for employees
• 401(k) plan
• $40 monthly stipend for home office expenses

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. They specialize in video recommendations and social commerce for the hospitality industry.

Company Size: Franki is a small, fast-growing startup with 2-10 employees, offering a high-impact role with significant ownership and visibility across the company.

Founded: Franki was founded in 2024 and is headquartered in Bogotá, Colombia, with a primarily US-based remote team.

Company Description:

• Franki is an AI-HR agent that helps restaurants and hotels automate staff onboarding, training, and management
• Their mission is to enable HR teams to do less paperwork and more people work, increasing employee engagement and reducing turnover
• Franki partners with restaurants and hospitality operators to drive growth through content, community, and social commerce

Company Specialties:

• Hospitality
• AI
• Human Capital Management
• Onboarding
• Management
• Guest Satisfaction

Company Website: franki.ai

ASSUMPTION: Franki's small size and fast growth offer applicants the opportunity to have a significant impact on the company's success and growth trajectory.

📊 Role Analysis

Career Level: This role is suitable for an experienced B2B marketer looking to make a significant impact in a fast-growing startup environment.

Reporting Structure: The Product Marketing Manager B2B will report directly to the CEO and work closely with cross-functional teams, including Sales, Product, and Brand.

Work Arrangement: This role is remote, with the primary time zone being PST. The team travels together several times a year for company kick-offs and mid-year meetings.

Growth Opportunities:

• As Franki grows, there will be opportunities for the Product Marketing Manager B2B to take on additional responsibilities and grow within the company
• The role offers significant ownership and visibility, allowing the right candidate to make a substantial impact on the company's success

ASSUMPTION: The growth opportunities for this role will depend on Franki's overall growth and expansion plans.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel for company events

Office Location(s): San Francisco, California, United States (with a primarily US-based remote team)

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
• The area is known for its diverse culture, food scene, and outdoor activities
• Franki's remote work policy allows for flexibility in living arrangements and work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The remote work policy and flexible hours allow for a better work-life balance and the ability to attract top talent from across the US.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the CEO
• In-depth interview with the CEO and a member of the marketing team
• Final interview with the CEO and a member of the sales team

Key Assessment Areas:

• Marketing strategy and campaign execution
• Analytical skills and data-driven decision-making
• Writing and communication skills
• Cultural fit and alignment with Franki's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Be prepared to discuss your approach to lead generation, funnel optimization, and campaign execution
• Demonstrate your understanding of Franki's mission and how your skills and experience align with the role's requirements

ATS Keywords: B2B marketing, lead generation, funnel optimization, campaign execution, content strategy, analytical skills, Salesforce, Google Ads, Meta Business Manager, marketing automation, writing skills, strategic thinking, self-starter, fast-paced environment, entrepreneurial mindset

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with Franki's mission and values.

🛠️ Tools & Technologies

• Salesforce
• Google Ads
• Meta Business Manager
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for B2B marketing and will be familiar to experienced candidates.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Self-starter and proactive
• Strategic thinker with a focus on execution
• Strong communicator with excellent writing and editing skills
• Analytical and data-driven
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have experience in B2B marketing, with a strong track record in lead generation and campaign success?
• Are you comfortable working in a fast-paced, high-growth startup environment?
• Do you have excellent writing and editing skills, with a knack for creating high-converting content?
• Are you a strategic thinker with a data-driven approach to marketing?
• Do you thrive in collaborative environments and enjoy working cross-functionally with various teams?

ASSUMPTION: Franki values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented, with a strong work ethic and a passion for helping restaurants and hospitality businesses grow.

⚠️ Potential Challenges

• The role requires a strong understanding of B2B marketing and relevant tools, as well as excellent writing and analytical skills
• The fast-paced, high-growth startup environment may present challenges in terms of workload and adaptability
• The role requires close collaboration with cross-functional teams, which may present communication and coordination challenges
• The remote work arrangement may present challenges in terms of time zone differences and maintaining work-life balance

ASSUMPTION: The potential challenges for this role can be mitigated by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other B2B marketing roles, this position offers significant ownership and visibility, with the opportunity to make a substantial impact on the company's growth
• Franki's focus on the hospitality industry sets this role apart from other B2B marketing positions, offering a unique opportunity to work with restaurants and hospitality operators
• Career progression in this role may include taking on additional responsibilities as Franki grows, such as managing a team or expanding into new markets

ASSUMPTION: This role offers a unique opportunity for experienced B2B marketers to make a significant impact in a fast-growing startup environment, with the potential for career growth and development.

📝 Sample Projects

• Developing and executing a lead generation campaign for a new product launch
• Conducting customer research and creating a detailed buyer persona for a target market segment
• Collaborating with the sales team to create a high-converting case study showcasing Franki's success with a hospitality client

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Franki's B2B marketing efforts, and where this role fits into the company's growth plans?
• How does Franki support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Franki measure the success of its B2B marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in this remote role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Prepare for your interviews by researching Franki's mission, values, and products, and be ready to discuss your approach to lead generation, funnel optimization, and campaign execution
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.