π Core Information
πΉ Job Title: Product Marketing Manager B2B
πΉ Company: Franki
πΉ Location: San Francisco, California, United States
πΉ Job Type: Full-Time, Remote
πΉ Category: Marketing
πΉ Date Posted: May 28, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (US, primarily PST time zone)
π Job Overview
Key aspects of this role include:
- Leading Franki's growth efforts with restaurants and hospitality operators
- Owning the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy
- Collaborating cross-functionally with Sales, Product, and Brand teams
- Working in a fast-paced, high-growth startup environment
ASSUMPTION: This role requires a strategic and hands-on B2B product marketer with a strong track record in lead generation and campaign success.
π Key Responsibilities
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Lead generation: Launch and manage campaigns across various channels to drive qualified leads to the sales team
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Funnel optimization: Own the performance of the full marketing funnel, tracking results, running tests, and optimizing conversion at every stage
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Content & messaging: Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies
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Campaign execution: Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to lifeβon time and on brand
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Cross-functional partnership: Work closely with Sales, Product, and Brand teams to ensure marketing supports business priorities and delivers measurable impact
ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent writing and editing skills, and deep analytical capabilities.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment
Required Skills:
- Strong lead generation and funnel optimization experience
- Excellent writing and editing skills
- Deep analytical capabilities
- Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms
- Strategic thinking and self-starter mentality
Preferred Skills:
- Experience in the hospitality industry
- Fluency in Spanish or another language relevant to the target market
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the hospitality industry, will have a strong advantage in this role.
π° Compensation & Benefits
Salary Range: $100,000.00 - $140,000.00 per year (based on experience and location)
Benefits:
- Remote work with travel for company kick-offs and mid-year meetings
- 15 days of PTO per year, plus additional PTO between Christmas and the end of the year
- 11 recognized public holidays per year
- 100% coverage of Medical, Vision, and Dental insurance costs for employees
- 401(k) plan
- $40 monthly stipend for home office expenses
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Final compensation will be determined based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. They specialize in video recommendations and social commerce for the hospitality industry.
Company Size: Franki is a small, fast-growing startup with 2-10 employees, offering a high-impact role with significant ownership and visibility across the company.
Founded: Franki was founded in 2024 and is headquartered in BogotΓ‘, Colombia, with a primarily US-based remote team.
Company Description:
- Franki is an AI-HR agent that helps restaurants and hotels automate staff onboarding, training, and management
- Their mission is to enable HR teams to do less paperwork and more people work, increasing employee engagement and reducing turnover
- Franki partners with restaurants and hospitality operators to drive growth through content, community, and social commerce
Company Specialties:
- Hospitality
- AI
- Human Capital Management
- Onboarding
- Management
- Guest Satisfaction
Company Website: franki.ai
ASSUMPTION: Franki's small size and fast growth offer applicants the opportunity to have a significant impact on the company's success and growth trajectory.
π Role Analysis
Career Level: This role is suitable for an experienced B2B marketer looking to make a significant impact in a fast-growing startup environment.
Reporting Structure: The Product Marketing Manager B2B will report directly to the CEO and work closely with cross-functional teams, including Sales, Product, and Brand.
Work Arrangement: This role is remote, with the primary time zone being PST. The team travels together several times a year for company kick-offs and mid-year meetings.
Growth Opportunities:
- As Franki grows, there will be opportunities for the Product Marketing Manager B2B to take on additional responsibilities and grow within the company
- The role offers significant ownership and visibility, allowing the right candidate to make a substantial impact on the company's success
ASSUMPTION: The growth opportunities for this role will depend on Franki's overall growth and expansion plans.
π Location & Work Environment
Office Type: Remote, with occasional travel for company events
Office Location(s): San Francisco, California, United States (with a primarily US-based remote team)
Geographic Context:
- The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
- The area is known for its diverse culture, food scene, and outdoor activities
- Franki's remote work policy allows for flexibility in living arrangements and work-life balance
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work policy and flexible hours allow for a better work-life balance and the ability to attract top talent from across the US.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the CEO
- In-depth interview with the CEO and a member of the marketing team
- Final interview with the CEO and a member of the sales team
Key Assessment Areas:
- Marketing strategy and campaign execution
- Analytical skills and data-driven decision-making
- Writing and communication skills
- Cultural fit and alignment with Franki's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
- Be prepared to discuss your approach to lead generation, funnel optimization, and campaign execution
- Demonstrate your understanding of Franki's mission and how your skills and experience align with the role's requirements
ATS Keywords: B2B marketing, lead generation, funnel optimization, campaign execution, content strategy, analytical skills, Salesforce, Google Ads, Meta Business Manager, marketing automation, writing skills, strategic thinking, self-starter, fast-paced environment, entrepreneurial mindset
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with Franki's mission and values.
π οΈ Tools & Technologies
- Salesforce
- Google Ads
- Meta Business Manager
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for B2B marketing and will be familiar to experienced candidates.
π Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Self-starter and proactive
- Strategic thinker with a focus on execution
- Strong communicator with excellent writing and editing skills
- Analytical and data-driven
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have experience in B2B marketing, with a strong track record in lead generation and campaign success?
- Are you comfortable working in a fast-paced, high-growth startup environment?
- Do you have excellent writing and editing skills, with a knack for creating high-converting content?
- Are you a strategic thinker with a data-driven approach to marketing?
- Do you thrive in collaborative environments and enjoy working cross-functionally with various teams?
ASSUMPTION: Franki values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented, with a strong work ethic and a passion for helping restaurants and hospitality businesses grow.
β οΈ Potential Challenges
- The role requires a strong understanding of B2B marketing and relevant tools, as well as excellent writing and analytical skills
- The fast-paced, high-growth startup environment may present challenges in terms of workload and adaptability
- The role requires close collaboration with cross-functional teams, which may present communication and coordination challenges
- The remote work arrangement may present challenges in terms of time zone differences and maintaining work-life balance
ASSUMPTION: The potential challenges for this role can be mitigated by strong communication, time management, and adaptability skills.
π Similar Roles Comparison
- Compared to other B2B marketing roles, this position offers significant ownership and visibility, with the opportunity to make a substantial impact on the company's growth
- Franki's focus on the hospitality industry sets this role apart from other B2B marketing positions, offering a unique opportunity to work with restaurants and hospitality operators
- Career progression in this role may include taking on additional responsibilities as Franki grows, such as managing a team or expanding into new markets
ASSUMPTION: This role offers a unique opportunity for experienced B2B marketers to make a significant impact in a fast-growing startup environment, with the potential for career growth and development.
π Sample Projects
- Developing and executing a lead generation campaign for a new product launch
- Conducting customer research and creating a detailed buyer persona for a target market segment
- Collaborating with the sales team to create a high-converting case study showcasing Franki's success with a hospitality client
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
β Key Questions to Ask During Interview
- Can you describe the current state of Franki's B2B marketing efforts, and where this role fits into the company's growth plans?
- How does Franki support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Franki measure the success of its B2B marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does that manifest in this remote role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
- Prepare for your interviews by researching Franki's mission, values, and products, and be ready to discuss your approach to lead generation, funnel optimization, and campaign execution
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.