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Product Marketing Manager B2B

Franki
Full-time
Remote
Worldwide
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager B2B

πŸ”Ή Company: Franki

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (US, primarily PST time zone)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading Franki's growth efforts with restaurants and hospitality operators
  • Owning the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy
  • Collaborating cross-functionally with Sales, Product, and Brand teams
  • Working in a fast-paced, high-growth startup environment

ASSUMPTION: This role requires a strategic and hands-on B2B product marketer with a strong track record in lead generation and campaign success.

πŸ“‹ Key Responsibilities

βœ… Lead generation: Launch and manage campaigns across various channels to drive qualified leads to the sales team

βœ… Funnel optimization: Own the performance of the full marketing funnel, tracking results, running tests, and optimizing conversion at every stage

βœ… Content & messaging: Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies

βœ… Campaign execution: Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to lifeβ€”on time and on brand

βœ… Cross-functional partnership: Work closely with Sales, Product, and Brand teams to ensure marketing supports business priorities and delivers measurable impact

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent writing and editing skills, and deep analytical capabilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment

Required Skills:

  • Strong lead generation and funnel optimization experience
  • Excellent writing and editing skills
  • Deep analytical capabilities
  • Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms
  • Strategic thinking and self-starter mentality

Preferred Skills:

  • Experience in the hospitality industry
  • Fluency in Spanish or another language relevant to the target market

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the hospitality industry, will have a strong advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $100,000.00 - $140,000.00 per year (based on experience and location)

Benefits:

  • Remote work with travel for company kick-offs and mid-year meetings
  • 15 days of PTO per year, plus additional PTO between Christmas and the end of the year
  • 11 recognized public holidays per year
  • 100% coverage of Medical, Vision, and Dental insurance costs for employees
  • 401(k) plan
  • $40 monthly stipend for home office expenses

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Final compensation will be determined based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. They specialize in video recommendations and social commerce for the hospitality industry.

Company Size: Franki is a small, fast-growing startup with 2-10 employees, offering a high-impact role with significant ownership and visibility across the company.

Founded: Franki was founded in 2024 and is headquartered in BogotΓ‘, Colombia, with a primarily US-based remote team.

Company Description:

  • Franki is an AI-HR agent that helps restaurants and hotels automate staff onboarding, training, and management
  • Their mission is to enable HR teams to do less paperwork and more people work, increasing employee engagement and reducing turnover
  • Franki partners with restaurants and hospitality operators to drive growth through content, community, and social commerce

Company Specialties:

  • Hospitality
  • AI
  • Human Capital Management
  • Onboarding
  • Management
  • Guest Satisfaction

Company Website: franki.ai

ASSUMPTION: Franki's small size and fast growth offer applicants the opportunity to have a significant impact on the company's success and growth trajectory.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced B2B marketer looking to make a significant impact in a fast-growing startup environment.

Reporting Structure: The Product Marketing Manager B2B will report directly to the CEO and work closely with cross-functional teams, including Sales, Product, and Brand.

Work Arrangement: This role is remote, with the primary time zone being PST. The team travels together several times a year for company kick-offs and mid-year meetings.

Growth Opportunities:

  • As Franki grows, there will be opportunities for the Product Marketing Manager B2B to take on additional responsibilities and grow within the company
  • The role offers significant ownership and visibility, allowing the right candidate to make a substantial impact on the company's success

ASSUMPTION: The growth opportunities for this role will depend on Franki's overall growth and expansion plans.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel for company events

Office Location(s): San Francisco, California, United States (with a primarily US-based remote team)

Geographic Context:

  • The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
  • The area is known for its diverse culture, food scene, and outdoor activities
  • Franki's remote work policy allows for flexibility in living arrangements and work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The remote work policy and flexible hours allow for a better work-life balance and the ability to attract top talent from across the US.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the CEO
  • In-depth interview with the CEO and a member of the marketing team
  • Final interview with the CEO and a member of the sales team

Key Assessment Areas:

  • Marketing strategy and campaign execution
  • Analytical skills and data-driven decision-making
  • Writing and communication skills
  • Cultural fit and alignment with Franki's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
  • Be prepared to discuss your approach to lead generation, funnel optimization, and campaign execution
  • Demonstrate your understanding of Franki's mission and how your skills and experience align with the role's requirements

ATS Keywords: B2B marketing, lead generation, funnel optimization, campaign execution, content strategy, analytical skills, Salesforce, Google Ads, Meta Business Manager, marketing automation, writing skills, strategic thinking, self-starter, fast-paced environment, entrepreneurial mindset

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with Franki's mission and values.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Google Ads
  • Meta Business Manager
  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for B2B marketing and will be familiar to experienced candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Results-oriented

Work Style:

  • Self-starter and proactive
  • Strategic thinker with a focus on execution
  • Strong communicator with excellent writing and editing skills
  • Analytical and data-driven
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you have experience in B2B marketing, with a strong track record in lead generation and campaign success?
  • Are you comfortable working in a fast-paced, high-growth startup environment?
  • Do you have excellent writing and editing skills, with a knack for creating high-converting content?
  • Are you a strategic thinker with a data-driven approach to marketing?
  • Do you thrive in collaborative environments and enjoy working cross-functionally with various teams?

ASSUMPTION: Franki values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented, with a strong work ethic and a passion for helping restaurants and hospitality businesses grow.

⚠️ Potential Challenges

  • The role requires a strong understanding of B2B marketing and relevant tools, as well as excellent writing and analytical skills
  • The fast-paced, high-growth startup environment may present challenges in terms of workload and adaptability
  • The role requires close collaboration with cross-functional teams, which may present communication and coordination challenges
  • The remote work arrangement may present challenges in terms of time zone differences and maintaining work-life balance

ASSUMPTION: The potential challenges for this role can be mitigated by strong communication, time management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other B2B marketing roles, this position offers significant ownership and visibility, with the opportunity to make a substantial impact on the company's growth
  • Franki's focus on the hospitality industry sets this role apart from other B2B marketing positions, offering a unique opportunity to work with restaurants and hospitality operators
  • Career progression in this role may include taking on additional responsibilities as Franki grows, such as managing a team or expanding into new markets

ASSUMPTION: This role offers a unique opportunity for experienced B2B marketers to make a significant impact in a fast-growing startup environment, with the potential for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a lead generation campaign for a new product launch
  • Conducting customer research and creating a detailed buyer persona for a target market segment
  • Collaborating with the sales team to create a high-converting case study showcasing Franki's success with a hospitality client

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Franki's B2B marketing efforts, and where this role fits into the company's growth plans?
  • How does Franki support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Franki measure the success of its B2B marketing campaigns, and what are the key performance indicators (KPIs) for this role?
  • What is the company's approach to work-life balance, and how does that manifest in this remote role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
  • Prepare for your interviews by researching Franki's mission, values, and products, and be ready to discuss your approach to lead generation, funnel optimization, and campaign execution
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.