📌 Core Information
🔹 Job Title: Product Marketing Manager (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption, activation, and business impact through cross-functional collaboration
- Conducting market research and customer conversations to uncover adoption blockers and usage opportunities
- Influencing product design and development to ensure strong market fit and commercial impact
- Executing go-to-market strategies for feature launches and maintaining targeted enablement for internal teams
- Tracking success through adoption metrics, engagement KPIs, and customer outcomes, and iterating based on results
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across teams to drive measurable business impact.
📋 Key Responsibilities
✅ Conduct market research and customer conversations to identify adoption blockers, usage opportunities, and customer pain points
✅ Collaborate with revenue teams to gather insights and map findings to potential business outcomes
✅ Serve as the voice of the customer and commercial teams during product development to ensure alignment with business objectives
✅ Develop and execute go-to-market strategies for feature launches, creating targeted enablement for internal teams
✅ Track success through adoption metrics, engagement KPIs, and customer outcomes, and iterate based on results
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing within a B2B SaaS context
Required Skills:
- Proven success in driving feature or product adoption, activation, and usage beyond just product launches
- Strong understanding of user research methods, experimentation, and behavioral data analysis
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
- Familiarity with working in agile environments using collaboration tools like Jira and Confluence
- Excellent verbal and written communication skills
- Comfortable working independently in a fast-paced, cross-functional environment
Preferred Skills:
- Experience with AI-driven products or marketing strategies
- Fluency in Arabic or other languages relevant to the Middle East market
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a proven track record in driving product adoption are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AED 350,000 - 450,000 per annum (Based on industry standards for a mid-level Product Marketing Manager in Dubai)
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through partners like Calm and Openup
- Career framework and growth coaching
- Hybrid working policy
- Quarterly dinners
- Interchangeable Public Holiday Policy
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Product Marketing Manager in Dubai. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B commerce platforms
Company Size: Medium (501-1,000 employees), offering a supportive and collaborative work environment
Founded: 2008, with headquarters in Rotterdam, Netherlands
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B, helping customers easily bring complex processes online, unburden their teams, and drive value faster.
- Their platform supports complex B2B processes, including catalog management, pricing, and order management, and integrates seamlessly with popular ERP systems like SAP, Microsoft Dynamics, and Infor.
- Sana Commerce serves a diverse range of industries, including manufacturing, wholesale distribution, and retail.
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: www.sana-commerce.com
ASSUMPTION: Sana Commerce is an established player in the B2B commerce platform market, with a strong focus on integration with popular ERP systems and a commitment to supporting complex B2B processes.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career development within the company
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works cross-functionally with Product, Data, and Revenue teams
Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the Dubai office
Growth Opportunities:
- As Sana Commerce continues to grow, there may be opportunities for this role to expand in scope or evolve into a leadership position
- The company's fast-paced environment offers ample opportunities for professional development and career advancement
- Working in a cross-functional capacity allows for the development of skills in adjacent areas, such as product management or data analysis
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company and make a significant impact on the success of the product marketing function.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major commercial hub and a global city with a diverse, multicultural population
- The United Arab Emirates (UAE) offers a tax-free income and a high standard of living
- Dubai's strategic location makes it an ideal base for working with clients and partners across the Middle East, Africa, and South Asia
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Working in Dubai offers a unique blend of cultural diversity, professional opportunities, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Case study or assignment to assess problem-solving skills and cultural fit
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Data analysis and interpretation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS product marketing and your ability to drive product adoption
- Prepare for behavioral interview questions that focus on your experience with market research, product launches, and cross-functional collaboration
- Demonstrate your understanding of the Middle East market and how your skills and experience make you a strong fit for this role
ATS Keywords: Product Marketing, B2B SaaS, Market Research, Product Launch, Cross-Functional Collaboration, Middle East
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, with a strong emphasis on their experience in B2B SaaS product marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Product analytics tools (e.g., Amplitude, Mixpanel)
- User research tools (e.g., Hotjar, UserTesting)
- Survey platforms (e.g., Typeform, Qualtrics)
- Collaboration tools (e.g., Jira, Confluence)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Sana Commerce prioritizes understanding and meeting the needs of its customers
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Innovative: Sana Commerce encourages creativity and continuous improvement
Work Style:
- Data-driven: Decisions are made based on data and analytics
- Agile: The company operates in a fast-paced, iterative environment
- Global: Sana Commerce works with clients and partners from around the world, requiring a global mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where data-driven decision-making is prioritized?
- Are you comfortable working with a diverse, global team and adapting to different cultural contexts?
- Do you have a proven track record of driving product adoption and activation in a B2B SaaS context?
ASSUMPTION: Candidates who align with Sana Commerce's values and work style, and have a strong track record in B2B SaaS product marketing, are most likely to succeed in this role.
⚠️ Potential Challenges
- The Middle East market may present unique cultural and linguistic challenges that require adaptation and flexibility
- Working in a fast-growing, dynamic company can be demanding and may require long hours or tight deadlines
- Cross-functional collaboration can sometimes lead to competing priorities or conflicting viewpoints, requiring strong communication and negotiation skills
- The B2B SaaS market is competitive, and this role may require frequent travel to meet with clients and partners
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles in B2B SaaS, this role places a greater emphasis on cross-functional collaboration and driving product adoption beyond just product launches
- In the Middle East market, this role may require a stronger focus on understanding local cultural nuances and adapting marketing strategies accordingly
- Career progression in this role may involve expanding into a leadership position or transitioning into a related function, such as product management or data analysis
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the Middle East market.
📝 Sample Projects
- Conducting a comprehensive market research study to identify adoption blockers and usage opportunities for a new product feature
- Developing and executing a go-to-market strategy for a major product launch, including targeted enablement for internal teams and customer-facing narratives
- Analyzing product usage data to identify trends and opportunities for improving customer engagement and retention
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to cross-functional collaboration and how this role fits into that dynamic?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Sana Commerce approach the Middle East market, and what unique challenges and opportunities does it present?
- What is the company's long-term vision for this role, and how does it fit into the broader growth and expansion plans for Sana Commerce?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS product marketing and your ability to drive product adoption
- Prepare for behavioral interview questions that focus on your experience with market research, product launches, and cross-functional collaboration
- Demonstrate your understanding of the Middle East market and how your skills and experience make you a strong fit for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
