📌 Core Information
🔹 Job Title: Product Marketing Manager (B2B SaaS)
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption, activation, and business impact through cross-functional collaboration
- Conducting market research and opportunity sizing to inform product development
- Influencing product design and positioning to ensure market fit and commercial impact
- Executing go-to-market strategies for feature launches and tracking success metrics
- Working in an agile, fast-paced environment with a dedicated, international team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams. The ideal candidate will have a proven track record in product marketing within a B2B SaaS context.
📋 Key Responsibilities
✅ Conduct market research and customer conversations to uncover adoption blockers and usage opportunities
✅ Collaborate with revenue teams to gather insights and identify customer pain points and success patterns
✅ Map findings to potential business outcomes and shape product discovery efforts
✅ Serve as the voice of the customer and commercial teams during product development
✅ Ensure product teams are aligned on the potential business impact of each feature or release
✅ Develop and execute go-to-market strategies for feature launches to ensure alignment with business objectives
✅ Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations
✅ Track success through adoption metrics, engagement KPIs, and customer outcomes, and iterate based on what works
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the company's current projects and goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, in a B2B SaaS context
Required Skills:
- Proven success in driving feature or product adoption, activation, and usage beyond just product launches
- Strong understanding of user research methods, experimentation, and behavioral data analysis
- Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics
- Familiarity with working in agile environments using collaboration tools like Jira and Confluence
- Excellent verbal and written communication skills
- Comfortable working independently in a fast-paced, cross-functional environment
Preferred Skills:
- Fluency in Arabic (or another local language) in addition to English
- Experience working with remote teams across different time zones
ASSUMPTION: While the job description does not explicitly state preferred qualifications, given the location and nature of the role, familiarity with the local language and experience working remotely may be beneficial.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager role in Dubai with 5-10 years of experience, the estimated salary range is AED 35,000 - 55,000 per month (USD 9,500 - 15,000).
Benefits:
- Working in a fun & international environment surrounded by a dedicated team
- Being part of a fast-growing scale-up environment where you can make an impact from day one
- Free meditation and personal therapy sessions through esteemed partners like Calm and Openup
- Career framework and growth coaching
- Develop yourself in the direction you love most, with many new opportunities unfolding quickly
- Hybrid working policy (location-specific policies may apply)
- Monthly dinners
- Interchangeable Public Holiday Policy
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B commerce platforms
Company Size: Medium (501-1,000 employees), which offers a supportive, collaborative work environment with ample opportunities for growth and impact
Founded: 2008, with headquarters in Rotterdam, the Netherlands, and additional offices worldwide
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B, helping customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform provides a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
- Sana Commerce is known for its integrative software and decades of B2B expertise, supporting customers in various industries
Company Specialties:
- Integrated E-Commerce for Dynamics NAV, SAP Business One, and SAP
- B2B E-Commerce for Wholesale & Distribution, B2B & B2C E-Commerce, and Sales Portals for Wholesale and Manufacturing
- E-Commerce for Microsoft Dynamics and SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce's focus on B2B commerce platforms and integration with popular ERP systems sets it apart in the market, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product, Data, and Revenue
Work Arrangement: Hybrid, with 2-3 days in the office per week, allowing for a balance between collaboration and remote work
Growth Opportunities:
- As the company grows, there will be opportunities to take on more responsibilities, lead a team, or specialize in a specific area of product marketing
- The fast-paced, agile environment offers continuous learning and development opportunities
- The company's global presence provides opportunities for international collaboration and exposure
ASSUMPTION: Given the company's growth trajectory and the nature of the role, there are ample opportunities for career progression and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a hybrid work arrangement
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural, bustling city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
- The United Arab Emirates has a strategic location, connecting East and West, with a strong focus on innovation and technology
- The Dubai office is part of a global network, providing opportunities for international collaboration and exposure
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office per week), offering flexibility and a healthy work-life balance
ASSUMPTION: The Dubai office provides a dynamic, multicultural work environment with ample opportunities for growth and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager (CMO) and relevant team members
- Case study or project presentation (if applicable)
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Understanding of B2B SaaS market dynamics and customer needs
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the B2B SaaS market and Sana Commerce's offerings
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience driving product adoption
- If applicable, prepare a case study or project presentation showcasing your ability to conduct market research, influence product design, and execute go-to-market strategies
ATS Keywords: Product Marketing, B2B SaaS, Market Research, User Research, Product Adoption, Go-to-Market Strategy, Cross-Functional Collaboration, Agile Methodologies
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current hiring needs. However, the typical process outlined above provides a general overview of what to expect.
🛠️ Tools & Technologies
- Amplitude, Mixpanel, Hotjar, UserTesting, Typeform, Qualtrics
- Jira, Confluence, Microsoft Office Suite
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything they do
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all aspects of work
- Accountability: Taking ownership of one's responsibilities and delivering on commitments
Work Style:
- Agile and adaptable, with a focus on continuous learning and improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision-making and measure success
Self-Assessment Questions:
- How have you used customer insights to inform product development and go-to-market strategies in previous roles?
- Can you describe a time when you had to influence cross-functional teams to align on a specific product or market opportunity? What was the outcome?
- How do you stay organized and manage multiple workstreams in a fast-paced, agile environment?
ASSUMPTION: Sana Commerce values a customer-centric, collaborative, and innovative work culture, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, agile environment may require adaptability and the ability to manage multiple priorities
- Collaborating with remote teams across different time zones may present communication and coordination challenges
- The role may require occasional travel to attend industry events or meet with customers and partners
- The Dubai office is part of a global network, which may require adapting to different cultural norms and working styles
ASSUMPTION: The potential challenges listed above are based on the role's requirements and the company's global presence. However, the specific challenges may vary depending on the candidate's background and the company's current priorities.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles in B2B SaaS, this role places a stronger emphasis on driving product adoption and usage beyond just product launches
- Sana Commerce's focus on B2B commerce platforms and integration with popular ERP systems sets it apart from other B2B SaaS companies
- This role offers the opportunity to work in a fast-growing, global company with a strong focus on innovation and customer-centricity
ASSUMPTION: While the specific responsibilities and priorities may vary, this role offers unique opportunities for growth and impact in the B2B commerce platform space.
📝 Sample Projects
- Conducting market research to identify adoption blockers and usage opportunities for a new feature launch
- Developing and executing a go-to-market strategy for a product update, including targeted enablement for internal teams and customer-facing narratives
- Analyzing product usage data to identify trends and inform product development and marketing strategies
ASSUMPTION: The sample projects listed above are based on the role's responsibilities and may vary depending on the company's current priorities and the candidate's specific focus areas.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does Sana Commerce differentiate itself from other B2B commerce platform providers, and how does this role support that differentiation?
- What are the biggest challenges facing the B2B commerce platform market, and how does this role address them?
- How does Sana Commerce support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role's priorities, the company's market position, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to drive product adoption, conduct market research, and execute go-to-market strategies
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience driving product adoption
- If applicable, prepare a case study or project presentation showcasing your ability to conduct market research, influence product design, and execute go-to-market strategies
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
