Product Marketing Manager

Gravity Payments

Full-time

Remote

Worldwide

📦 Product Marketing

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Gravity Payments

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Managing and owning one or more products
Supporting cross-functional teams with strategy development and asset creation
Developing and executing effective Product Marketing Plans (PMPs)
Delivering successful Go-To-Market strategies
Strong collaboration with cross-functional teams and leadership
Deep understanding of customer needs and market trends
Leading an advisory council of industry experts and organizing user conferences

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and hands-on execution to drive product success.

📋 Key Responsibilities

✅ Design, implement, and optimize marketing collateral/campaigns to drive sales and revenue

✅ Drive activities to increase revenue and product conversions through multimedia marketing campaigns and web page optimization

✅ Collect customer and market data to ensure new products and features meet customer needs

✅ Understand the competitive landscape and communicate key differentiators

✅ Plan and manage Go-To-Market launches for new products and features

✅ Collaborate with sales and marketing teams to develop product positioning and messaging

✅ Develop and manage marketing plans, including key activities, budgets, and resources

✅ Assess and adjust marketing programs based on performance metrics

✅ Support sales channels by training them on customer problems and guiding the development of internal tools and external collateral

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role

Required Skills:

Demonstrated experience in developing and executing marketing strategies and campaigns
Strong ROI-tracking skills with the ability to measure campaign effectiveness
Exceptional communication and interpersonal skills
Ability to work independently in an ambiguous environment
Attention to detail with excellent written and verbal communication skills
Proficiency in tailoring communications to diverse audiences

Preferred Skills:

Experience in a consensus-driven, collaborative culture
Ability to build and maintain formal and informal networks within and outside the organization

ASSUMPTION: Candidates with a strong marketing background, proven track record in product marketing, and excellent communication skills will thrive in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 (USD) per year

Benefits:

Competitive wage with Profit Sharing
Medical, dental, and vision coverage
401(k) retirement plan and voluntary life insurance
Time off when you need it, supporting both personal and professional sustainability (Open PTO available after one year)
Training, mentorship, and development opportunities
Short-term and long-term disability coverage and wellness resources

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive for the industry and experience level, and benefits are comprehensive to support employee wellbeing and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees (Mid-size)

Founded: 2004

Company Description:

Gravity Payments exists to stand with those who believe in the American dream and are willing to work to achieve it.
The company offers fair and easy payment processing to independent business owners, enabling them to run their businesses confidently.
Gravity Payments is committed to providing exceptional customer service and supporting the success of its clients.

Company Specialties:

Merchant Credit Card Processing
Credit Card Payment Processing
Business Services
Small Business Funding
Mobile Credit Card Processing
POS Solutions
Electronic Payment Processing
Working Capital Funding
Integrated Payments
Wechatpay, AliPay, and ecommerce solutions

Company Website: http://gravitypayments.com

ASSUMPTION: Working at Gravity Payments offers an opportunity to be part of a mission-driven company that values its customers and employees.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Marketing and works cross-functionally with various teams, including Product, Sales, and Engineering.

Work Arrangement: Remote OK, with flexibility to work from home or the office as needed.

Growth Opportunities:

Potential career progression into senior marketing roles or management positions
Opportunities to work on diverse products and features, driving continuous learning and skill development
Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with office locations in Seattle, WA; Boise, ID; and Honolulu, HI)

Office Location(s): 5601 22nd Ave NW, Ste 200, Seattle, WA 98107, US; 110 north 27th street, Boise, Idaho 83616, US; 1110 University Ave, Suite 408, Honolulu, Hawaii 96826, US

Geographic Context:

Seattle, WA: A vibrant, tech-centric city with a thriving business environment
Boise, ID: A growing, family-friendly city with a strong economy and outdoor recreation opportunities
Honolulu, HI: A tropical city with a diverse culture and beautiful natural surroundings

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work environment offers a balance between remote flexibility and in-person collaboration, with office locations in vibrant and diverse cities.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the hiring manager
Behavioral and situational interview with the marketing team
Final interview with the Director of Marketing
Background check and offer extension

Key Assessment Areas:

Marketing strategy and campaign development
Data analysis and ROI tracking
Communication and interpersonal skills
Adaptability and problem-solving
Alignment with company values and culture

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and achievements
Prepare examples of successful marketing campaigns you've led or contributed to
Research Gravity Payments' products, services, and company culture to demonstrate your fit and enthusiasm

ATS Keywords: Product Marketing, Marketing Strategy, Campaign Development, ROI Tracking, Cross-functional Collaboration, Customer Needs Analysis, Market Trends, Go-To-Market Strategies, Data-driven Decision Making

ASSUMPTION: The interview process focuses on assessing candidates' marketing skills, strategic thinking, and cultural fit, with a structured approach to evaluation.

🛠️ Tools & Technologies

Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
Project management software (e.g., Asana, Trello, Jira)
Microsoft Office Suite (Word, Excel, PowerPoint)
Google Workspace (Gmail, Google Docs, Google Sheets)
Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

Customer-centric
Integrity
Collaboration
Continuous learning
Accountability

Work Style:

Collaborative and team-oriented
Data-driven and results-focused
Adaptable and responsive to change
Committed to personal and professional growth

Self-Assessment Questions:

How do you demonstrate customer-centricity in your marketing approach?
Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Gravity Payments values employees who are customer-focused, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple products and features simultaneously, requiring strong prioritization and time management skills
Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
Adapting to a hybrid work environment, balancing remote work and in-person collaboration

ASSUMPTION: These challenges can be overcome by candidates who are organized, adaptable, and effective communicators, with a strong commitment to driving results and supporting team success.

📈 Similar Roles Comparison

Compared to a traditional Marketing Manager role, this position places a stronger emphasis on product management and cross-functional collaboration
In the Financial Services industry, this role requires a deep understanding of customer needs and market trends, as well as the ability to communicate complex financial concepts effectively
Career progression in this role may involve moving into senior marketing roles or management positions, with opportunities to specialize in specific product areas or take on broader leadership responsibilities

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with opportunities for career growth and specialization within the financial services industry.

📝 Sample Projects

Developing and executing a Go-To-Market strategy for a new payment processing feature, including market research, competitive analysis, and launch planning
Creating and optimizing marketing collateral for a suite of small business funding products, driving customer acquisition and revenue growth
Managing an advisory council of industry experts, organizing and leading quarterly meetings to gather insights and inform product development

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving customer acquisition, revenue growth, and product success.

❓ Key Questions to Ask During Interview

Can you describe the marketing team's structure and how this role fits within it?
How does Gravity Payments support the professional growth and development of its marketing team members?
Can you provide an example of a successful marketing campaign led by the company, and what made it effective?
How does Gravity Payments approach collaboration and communication with cross-functional teams?
What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions help candidates assess the company's marketing team structure, culture, and priorities, as well as the potential impact of their role on the team's success.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
Prepare examples of successful marketing campaigns you've led or contributed to
Research Gravity Payments' products, services, and company culture to demonstrate your fit and enthusiasm
Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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