📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Bitrise
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Remote (Other)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving Go-to-Market processes and strategies for products within Bitrise's Mobile DevOps Platform
- Working cross-functionally with Product, Marketing, Sales, and Customer Success to create compelling product messaging and sales enablement materials
- Conducting market research and customer interviews to understand market trends, competitor strengths, and customer needs
- Defining and iterating product positioning and value proposition
- Influencing product roadmaps based on market research findings to maintain product-market fit
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Contribute to the product marketing strategy alongside the Senior PMM and the Head of PMM
✅ Conduct desktop and customer research to become the go-to expert on the market landscape
✅ Define and iterate the product positioning and value proposition for key products within the Mobile DevOps Platform
✅ Influence the product roadmap according to market and customer research findings to find and maintain product-market fit
✅ Own the product story and sales narrative, expressed through product messaging, which translates highly technical functionality into accessible and appealing value tailored to different customer segments
✅ Harness market, customer, and product expertise to create effective sales enablement collateral that empowers Sales and Customer Success to convert leads into happy customers
✅ Create and own the product's Go-To-Market plan, working cross-functionally with Marketing, Product, Sales, Customer Success, and Support
✅ Track, analyze, and report on product adoption and marketing campaign performance
✅ Represent the product and company at remote and in-person (where appropriate) industry events
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work effectively in a fast-paced, agile environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in tech-heavy B2B SaaS
Required Skills:
- Proven value and outcome-driven product marketing experience
- Ability to market complex products to a developer audience
- Excellent written, verbal, and presentation skills with customers and internal stakeholders
- Strong organizational and dependency management skills with great attention to detail
- Ability to analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns
Preferred Skills:
- Technical role in the past or technical background
- Experience with pricing
- Developer marketing experience
- Experience with Bitrise or DevOps or mobile tools and processes
- Basic image and video editing skills
ASSUMPTION: Candidates with a background in technical marketing or a technical degree may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a mid-senior level role in the UK)
Benefits:
- Competitive stock options package
- Opportunity to learn about app development and play a crucial role in the mobile development process for the world's most successful companies
- Security of working in a financially stable, growing company with an ever-expanding global customer base
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bitrise operates in the IT Services and IT Consulting industry, focusing on mobile app development, mobile continuous integration, and mobile continuous delivery.
Company Size: Bitrise has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bitrise was founded in 2015 and has since grown exponentially, working with thousands of customers around the world.
Company Description:
- Bitrise is a continuous integration and delivery platform, built by and for mobile app developers
- The company's mission is to help everyone build and operate better mobile apps by streamlining, automating, and optimizing recurring mobile development processes
- Bitrise has a remote-first culture, offering flexibility to work remotely within the country advertised
Company Specialties:
- Mobile app development
- Mobile continuous integration
- Mobile continuous delivery
- Continuous integration and delivery
- Mobile CI/CD
- CICD
- Android app development
- iOS app development
- Swift
- React Native
- Java
- Flutter
- Kotlin
- Ionic
- Xamarin
- and Objective C
Company Website: https://www.bitrise.io
ASSUMPTION: Bitrise's focus on mobile app development and continuous integration and delivery makes it an attractive option for candidates interested in the mobile development industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: Remote (Solely) with flexibility to work remotely within the country advertised
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to learn about app development and gain experience in a fast-growing tech company
- Chance to work with a diverse range of customers, from fortune 500 companies to rapidly scaling unicorns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): United Kingdom
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment
- The remote work arrangement allows for flexibility and work-life balance
- The United Kingdom has a strong tech industry, with numerous opportunities for professional growth and development
Work Schedule: Full-time (40 hours per week) with flexibility to work remotely within the country advertised
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Market research and analysis skills
- Communication and presentation skills
- Cultural fit and alignment with Bitrise's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a cross-functional team
- Research Bitrise's products and competitors to demonstrate your understanding of the mobile development industry
ATS Keywords: Product Marketing, B2B SaaS, Market Research, Product Positioning, Sales Enablement, Go-To-Market Strategy, Data Analysis, Collaboration, Communication, Organizational Skills, Agile Environment, Technical Marketing, Customer Personas, Presentation Skills, Attention to Detail
ASSUMPTION: Bitrise's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive product marketing strategies and work effectively in a cross-functional team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Bitrise uses industry-standard marketing automation, CRM, data analysis, and project management tools to streamline its product marketing processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Continuous improvement
- Collaboration and teamwork
- Innovation and creativity
- Transparency and open communication
Work Style:
- Remote and flexible work arrangements
- Agile and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision-making
- Focus on results and outcomes
Self-Assessment Questions:
- Do you have experience working remotely in a cross-functional team?
- Are you comfortable working in an agile, fast-paced environment?
- Do you have strong communication and presentation skills?
- Are you able to analyze complex datasets and spot actionable trends and key insights?
- Do you have experience working with marketing automation tools, CRM software, and data analysis tools?
ASSUMPTION: Bitrise values candidates who are customer-centric, collaborative, innovative, and results-driven, with strong communication and analytical skills.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration
- Bitrise's fast-paced, agile environment may require candidates to be adaptable and able to manage multiple projects simultaneously
- The role may require candidates to work with complex, technical products and understand developer audiences
- The United Kingdom's time zone may present challenges for candidates working with global teams
ASSUMPTION: While Bitrise offers a flexible, remote work environment, candidates should be prepared to overcome potential challenges related to remote work, fast-paced environments, and complex products.
📈 Similar Roles Comparison
- Product Marketing Manager roles at other B2B SaaS companies may have different product focuses and target audiences
- Bitrise's focus on mobile app development and continuous integration and delivery sets it apart from other B2B SaaS companies
- Candidates with experience in mobile app development or continuous integration and delivery may have an advantage in this role
ASSUMPTION: While Product Marketing Manager roles share similar responsibilities, Bitrise's focus on mobile app development and continuous integration and delivery makes it a unique opportunity for candidates interested in the mobile development industry.
📝 Sample Projects
- Conducting market research and customer interviews to understand market trends, competitor strengths, and customer needs
- Defining and iterating product positioning and value proposition for a new feature or product within the Mobile DevOps Platform
- Creating sales enablement materials, such as product presentations, battle cards, and case studies, to empower Sales and Customer Success teams
ASSUMPTION: These sample projects are designed to give candidates an understanding of the key responsibilities and required skills for the Product Marketing Manager role at Bitrise.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing strategy for Bitrise's Mobile DevOps Platform?
- How does Bitrise's cross-functional team collaborate to create compelling product messaging and sales enablement materials?
- What are the key challenges and opportunities in the mobile development industry, and how does Bitrise differentiate itself from competitors?
- How does Bitrise support the professional growth and development of its employees?
- What is the work-life balance like for remote employees at Bitrise?
ASSUMPTION: These key questions are designed to help candidates better understand Bitrise's product marketing strategy, company culture, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a cross-functional team
- Research Bitrise's products and competitors to demonstrate your understanding of the mobile development industry
- Follow up with Bitrise's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
