Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Cority

🔹 Location: United States, Canada

🔹 Job Type: Full-Time - Remote

🔹 Category: Software Development

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Acting as a trusted evangelist for Cority's software products
• Translating market needs and insights into compelling messaging
• Collaborating with cross-functional teams to drive demand and improve win rate
• Developing and delivering content to support marketing efforts and customer success

ASSUMPTION: This role requires a strong understanding of B2B enterprise software marketing and the global healthcare market. The ideal candidate will have experience working in or delivering services to the global healthcare market.

📋 Key Responsibilities

✅ Market Insights: Understand and communicate key market trends, drivers, and buyer behavior to internal teams

✅ Competitive Intelligence: Monitor competitors, conduct win/loss analyses, and build battlecards to inform internal teams

✅ Positioning: Develop and refine product and industry vertical positioning to differentiate Cority in the marketplace

✅ Sales Enablement: Communicate product value proposition to the revenue team and develop enablement materials

✅ Demand Generation: Strategize with marketing communications, revenue, and product teams to drive demand for Cority's products

✅ Product Realization & Go-to-Market: Lead project planning and communication initiatives for new product launches and maintain the product price list

✅ Product Innovation & Roadmap: Collaborate with the product management team to prioritize innovation ideas and communicate roadmap vision

✅ Communication, Promotion and Customer Relations: Act as the company voice for specific products and target industries, and build relationships with key stakeholders

ASSUMPTION: This role requires strong communication, organizational, and project management skills. The ideal candidate will be creative, detail-oriented, and collaborative.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, product marketing, product management, or business management

Experience: 2+ years of experience in marketing/product marketing roles in B2B enterprise Software as a Service

Required Skills:

• Very strong written and verbal communication skills
• Exceptional organizational and project management skills
• Proficiency in marketing tactics, tools, and analytics platforms
• Creative problem-solving abilities and strong attention to detail
• Collaborative spirit, self-motivated, with strong people management skills
• Customer-centric mindset

Preferred Skills:

• Experience working in or delivering services to the global healthcare market
• French and Spanish language skills

ASSUMPTION: While not explicitly stated, proficiency in marketing tools and analytics platforms is crucial for this role. Additionally, experience in the global healthcare market is a significant asset.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in B2B enterprise SaaS)

Benefits:

• Competitive health benefits and dental plans
• Retirement savings plan (RRSP, 401K plan)
• Annual fitness allowance
• Mental health support through access to Calm Premium and Talkspace
• Access to Udemy, internal training programs, annual training allowance, and certifications

Working Hours: Full-time (40 hours per week) with 25% travel availability

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 2-5 years of experience in B2B enterprise SaaS. Actual salary may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Occupational Health, Safety, Environmental, and Quality Management Software

Company Size: 501-1,000 employees (Mid-sized company with a growth-focused culture)

Founded: 1988 (Over 35 years of experience in the EHS software industry)

Company Description:

• Cority gives every employee the power to make a difference, reducing risks and creating a safer, healthier, and more sustainable world
• Cority's people-first software solutions are built by EHS and sustainability experts who understand the pressures businesses face
• CorityOne, the responsible business platform, combines datasets from across the organization to enable improved efficiencies, actionable insights, data-driven decisions, and more accurate reporting on performance

Company Specialties:

• Occupational Health Software
• Safety Management Software
• Industrial Hygiene Software
• Environmental Management Software
• Ergonomics Software
• EHS Data Management
• Quality Software
• Risk Management Software
• Compliance Software
• Sustainability Software
• Occupational Health And Hygiene
• Safety Culture
• Quality Management
• Health and Safety
• ESG Reporting
• Compliance Management
• Quality Management Software
• and ESG Software

Company Website: www.cority.com

ASSUMPTION: Cority is a well-established company with a strong focus on employee growth and development. They prioritize a performance-oriented, dynamic, and values-driven culture.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career progression within the marketing department and the company as a whole

Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing and collaborate with various cross-functional teams, including sales, marketing communications, product, and customer success

Work Arrangement: Full-time, remote work with 25% travel availability to attend conferences, industry events, and meet with key stakeholders

Growth Opportunities:

• Progression to Senior Product Marketing Manager or other senior roles within the marketing department
• Expansion into other areas of the business, such as product management or sales leadership
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and performance-oriented company culture.

🌍 Location & Work Environment

Office Type: Remote work with no physical office location required

Office Location(s): Toronto, Ontario (Headquarters), New York, NY, London, England, and Paris, France (Additional offices)

Geographic Context:

• United States: Large market with diverse industries and a strong focus on technology and innovation
• Canada: Established market with a growing tech industry and a focus on sustainability and environmental management

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere, with occasional travel required for key stakeholder meetings and industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior director and other cross-functional team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Communication and presentation skills
• Market knowledge and understanding of the global healthcare market
• Problem-solving abilities and strategic thinking
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the global healthcare market and Cority's products
• Prepare examples of your marketing campaigns, content, or projects that showcase your creativity and problem-solving abilities

ATS Keywords: Product Marketing, Market Insights, Competitive Intelligence, Sales Enablement, Demand Generation, Product Realization, Go-to-Market, Product Innovation, Communication, Customer Relations, Project Management, Analytical Skills, Collaboration, Problem Solving, Attention to Detail, Customer Centricity

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication, market knowledge, and strategic thinking. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation and analytics platforms (e.g., Marketo, Salesforce, HubSpot)
• Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)
• Project management tools (e.g., Asana, Trello, Jira)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Proficiency in marketing tools and analytics platforms is essential for this role. The specific tools used may vary depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Performance
• Sustainability

Work Style:

• Dynamic and growth-focused
• Performance-oriented and results-driven
• Collaborative and team-oriented
• Customer-centric and focused on making a difference

Self-Assessment Questions:

• Do you have experience working in or delivering services to the global healthcare market?
• Are you comfortable working remotely and collaborating with cross-functional teams in a dynamic, growth-focused environment?
• Do you have strong communication, organizational, and project management skills, with a customer-centric mindset?

ASSUMPTION: Cority values a strong cultural fit with their dynamic, growth-focused, and performance-oriented company culture. Applicants should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment
• Keeping up with industry trends and market changes in the global healthcare market
• Balancing the need for strategic, long-term planning with tactical, day-to-day execution
• Occasional travel requirements for key stakeholder meetings and industry events

ASSUMPTION: This role may present challenges related to time management, adaptability, and occasional travel. Applicants should be prepared to demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a unique focus on the global healthcare market and a strong emphasis on driving demand and improving win rate
• Industry-specific context: The global healthcare market is a large and growing market with a strong focus on technology and innovation
• Career path comparison: This role offers opportunities for growth and progression within the marketing department and the company as a whole, with potential expansion into other areas of the business

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growth-focused company with a strong focus on the global healthcare market. Applicants should be prepared to demonstrate their relevant experience and skills in this specific industry context.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the global healthcare market
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating and delivering customer presentations and webinars to drive demand and improve customer retention

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, with a focus on the global healthcare market and driving demand for Cority's products.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team structure and how this role fits within the organization?
• How does Cority support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cority measure the success of its product marketing efforts, and how will my performance be evaluated?
• What opportunities are there for collaboration and knowledge-sharing with other marketing team members and cross-functional teams?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company culture, as well as the expectations and priorities for the first 90 days in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lever job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the global healthcare market
• Prepare examples of your marketing campaigns, content, or projects that showcase your creativity and problem-solving abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.