📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Benevity
🔹 Location: Calgary, Toronto, Vancouver, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible)
🚀 Job Overview
Key aspects of this role include:
- Co-leading go-to-market strategy for Benevity's product portfolio
- Partnering with cross-functional teams to drive sales, adoption, and retention
- Developing compelling messaging and positioning for Benevity's donate functionality
- Gathering and analyzing customer insights to inform product strategy
ASSUMPTION: This role requires a strong understanding of B2B software marketing, with a focus on driving sales and customer engagement through strategic positioning and messaging.
📋 Key Responsibilities
✅ Lead the messaging and go-to-market strategy for Benevity’s donate functionality
✅ Understand market trends, buyer and user persona development, sales playbook creation, and go-to-market planning
✅ Provide “Voice of Customer” insights to product management to inform product strategy
✅ Develop simple and compelling positioning and messaging to attract and convert prospects and drive engagement and adoption among current clients
✅ Partner with the marketing team to create marketing and communications as well as broader launch plans for new products and enhancements to drive awareness and adoption
✅ Own the development of internal and external communications for the Benevity Platform in partnership with Product and the Marketing teams
✅ Develop content for the Sales Enablement and Client Success teams that clearly articulates product feature value proposition, capabilities, competitive differentiation, and more
✅ Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure our product messages proliferate throughout the buyer and client journey
ASSUMPTION: This role involves a high degree of collaboration and cross-functional project management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in a similar role, ideally with most of the time spent in B2B software
Required Skills:
- Proven ability to start with a complex problem, frame up strategic issues and identify key assumptions required to gather and analyze information
- Experience driving and executing cross-functional projects
- Independent self-starter: ability to think clearly and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional demeanor
- Highly developed interpersonal and written/spoken communication skills
- Strong communication and business writing skills; outstanding presentation skills
- Be both independent and a team player focused on excellence
- An analytical mind and a balance between a data-driven and an emotional approach to marketing
- Strong writing, editing, and content creation skills
Preferred Skills:
- Pragmatic Marketing Certification
- Previous experience working with CSR, social impact, or nonprofits
ASSUMPTION: While a Pragmatic Marketing Certification is preferred, Benevity may consider candidates with equivalent experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in B2B software)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible time off and work arrangements
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, flexible hybrid work arrangement (in-office presence required occasionally)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Benevity operates in the Software Development industry, focusing on social impact and corporate social responsibility (CSR) software.
Company Size: Benevity has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Benevity was founded in 2008, with over a decade of experience in the social impact software space.
Company Description:
- Benevity is the global social impact software with an all-in-one platform for corporate grantmaking, volunteering, giving, micro-actions, and employee resource groups.
- A certified B Corporation and recognized in Fortune's Impact 20, Benevity empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
- Since its inception, Benevity has helped businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.
Company Specialties:
- Mobile Giving
- Volunteering
- Online Giving
- Charity Vetting & Due Diligence
- Donation Management
- Donation Processing
- Employee Engagement
- Software as a Service
- Corporate Purpose
- International Giving
- Customer Giving
- Grantmaking
- Corporate Social Responsibility
- Diversity, Equity, and Inclusion
- Employee Resource Groups (ERGs)
- Corporate Volunteering
- Social Impact
- Employee Experience
- Social Impact Data & Reporting
- Grant Management
Company Website: http://www.benevity.com
ASSUMPTION: Benevity's focus on social impact and corporate social responsibility provides a unique opportunity for candidates passionate about making a difference through their work.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager will report to the VP of Product Marketing and work closely with cross-functional teams, including Product, Sales, Client Success, Enablement, and Marketing.
Work Arrangement: Benevity offers a flexible hybrid work arrangement, with an emphasis on results and a focus on maintaining a healthy work-life balance.
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing team
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on Benevity's go-to-market strategy and drive the company's growth
ASSUMPTION: Benevity's commitment to employee growth and development provides ample opportunities for candidates looking to advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: Benevity has offices in Calgary, Toronto, and Vancouver, with a flexible hybrid work arrangement that allows employees to work remotely as needed.
Office Location(s): 611 Meredith Rd NE, Calgary, Alberta T2E, CA; 13 Quai de l’Ile, 1204, Geneva, CH; C/ de Provença, 339, Barcelona, 08037, ES
Geographic Context:
- Calgary, Toronto, and Vancouver offer vibrant urban environments with a high quality of life, diverse cultures, and ample recreational opportunities.
- Benevity's global presence provides opportunities for international collaboration and exposure to diverse markets.
- The flexible hybrid work arrangement allows employees to balance work and personal responsibilities more effectively.
Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed
ASSUMPTION: Benevity's flexible work arrangement caters to employees seeking a balance between in-office collaboration and remote work, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Product Marketing)
- Interview with cross-functional team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and project management skills
- Understanding of B2B software marketing and go-to-market strategies
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications
- Provide specific examples of your experience driving cross-functional projects and developing strategic marketing plans
- Demonstrate your understanding of Benevity's mission and how your skills and experience align with the company's values and goals
ATS Keywords: Product Marketing, B2B Software, Go-to-Market Strategy, Cross-functional Collaboration, Marketing Strategy, Customer Insights, Market Trends, Sales Enablement
ASSUMPTION: Benevity's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Benevity's use of industry-standard marketing and project management tools allows for a smooth onboarding process and collaboration with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: We believe in the power of business as a force for good
- Inclusive: We foster a culture of belonging where everyone can bring their authentic selves to work
- Collaborative: We work together to achieve our goals and celebrate our successes
- Accountable: We take ownership of our work and hold ourselves and each other to high standards
- Innovative: We embrace change and continuously seek new ways to improve
Work Style:
- Results-driven: Benevity values outcomes and impact over hours worked
- Flexible: The company offers a flexible hybrid work arrangement to accommodate employees' personal needs and preferences
- Dynamic: Benevity operates in a fast-paced, high-growth environment, requiring employees to be adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Benevity's purpose-driven approach to business, and how have you demonstrated this in your previous roles?
- How do you foster a culture of inclusion and belonging in your teams, and what strategies have you used to support diverse perspectives and experiences?
- How do you balance a results-driven work style with a flexible and dynamic approach to your role and team management?
ASSUMPTION: Benevity's commitment to diversity, equity, and inclusion provides a supportive and inclusive work environment for candidates from all backgrounds.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced, high-growth environment
- Collaborating effectively with cross-functional teams, including remote team members
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
- Adapting to change and pivoting quickly as Benevity's product portfolio and market needs evolve
ASSUMPTION: Benevity's dynamic work environment and focus on growth present both opportunities and challenges for candidates seeking to advance their careers in product marketing.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique focus on social impact and corporate social responsibility, providing an opportunity to make a meaningful difference through marketing strategy and execution
- Benevity's mid-sized company environment offers a balance between the growth opportunities of a startup and the stability and resources of a larger organization
- This role provides a clear path for career progression, with opportunities to grow into leadership positions within the Product Marketing team
ASSUMPTION: Benevity's focus on social impact and corporate social responsibility sets this role apart from other Product Marketing Manager positions, offering a unique opportunity for candidates passionate about making a difference through their work.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature or product enhancement within Benevity's donate functionality
- Conducting market research and customer interviews to inform product strategy and messaging
- Creating sales enablement materials, such as battle cards, sales playbooks, and customer success stories, to support the sales team's efforts
ASSUMPTION: Benevity's focus on social impact and corporate social responsibility provides a unique context for product marketing projects, requiring candidates to consider the broader implications of their work on both business and societal outcomes.
❓ Key Questions to Ask During Interview
- How does Benevity measure the success of its go-to-market strategies, and how can I contribute to improving these metrics?
- What are the most significant challenges facing the Product Marketing team in the next 12-24 months, and how can I help address them?
- How does Benevity support the professional development and growth of its Product Marketing team members?
- What are the key priorities for the Product Marketing team in the first 30-60-90 days, and how can I contribute to achieving these goals?
- How does Benevity foster a culture of collaboration and cross-functional teamwork, and what are some examples of successful cross-functional projects?
ASSUMPTION: Benevity's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications
- Prepare examples of your experience driving cross-functional projects and developing strategic marketing plans
- Demonstrate your understanding of Benevity's mission and how your skills and experience align with the company's values and goals
- Follow up with Benevity's Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
