Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager - Life Sciences Focus 🔹 Company: Definitive Healthcare 🔹 Location: Framingham, MA 🔹 Job Type: Hybrid (3 days/week in office) 🔹 Category: Product Marketing 🔹 Date Posted: July 18, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: 1. Market Strategy - Life Sciences Focus: Own the go-to-market strategy for BioPharma solutions, developing a deep understanding of the Life Sciences buyer journey, competitive landscape, and emerging market needs to influence product and commercial strategy. 2. Positioning & Messaging: Create tailored messaging and positioning that resonates with BioPharma stakeholders, from commercial operations to medical affairs and R&D, translating complex capabilities into clear, differentiated value propositions. 3. Product Communications & Feedback Loops: Lead product release communications and lifecycle marketing for Life Sciences offerings, partnering with clients and commercial teams to gather insights and refine product-market fit. 4. Marketing Enablement: Equip sales and marketing teams with effective tools, assets, and training that speak directly to the priorities of BioPharma organizations, collaborating with Demand Generation and Content teams for cohesive, persona-driven campaigns. 5. Go-to-Market Execution: Drive cross-functional GTM planning and execution for new Life Sciences product launches, enhancements, and packaging, ensuring alignment across stakeholders to deliver unified, high-impact rollouts. *ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment. Success depends on the ability to balance both tactical execution and long-term strategic planning. 📋 Key Responsibilities ✅ Market Strategy - Life Sciences Focus: Develop and maintain a deep understanding of the Life Sciences market, buyer personas, and competitive landscape to inform product and commercial strategy. ✅ Positioning & Messaging: Craft clear, compelling, and differentiated value propositions that resonate with BioPharma stakeholders, translating complex product capabilities into tangible benefits. ✅ Product Communications & Feedback Loops: Lead product release communications and lifecycle marketing, ensuring consistent messaging across channels and gathering customer feedback to refine product-market fit. ✅ Marketing Enablement: Collaborate with cross-functional teams to develop and deliver sales and marketing enablement tools, assets, and training that drive adoption and usage of Definitive Healthcare's Life Sciences solutions. ✅ Go-to-Market Execution: Plan and execute successful product launches, enhancements, and packaging, ensuring alignment across stakeholders and delivering high-impact rollouts that drive adoption and revenue growth. *ASSUMPTION:* This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a keen eye for detail to ensure successful execution of go-to-market activities. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (MBA preferred) Experience: - 5+ years of experience in product marketing, product management, or related B2B SaaS roles, with a strong preference for experience in Life Sciences, BioPharma, or Healthcare Technology - Proven success launching and driving adoption of B2B data or analytics products - Strong storytelling, positioning, and written communication skills - Familiarity with GTM planning, customer segmentation, and sales enablement best practices - Experience in or exposure to regulatory and commercial dynamics specific to the BioPharma industry Required Skills: - Proven ability to develop and execute go-to-market strategies for B2B data or analytics products - Strong analytical skills and data-driven mindset - Excellent communication and presentation skills - Ability to work effectively with cross-functional teams and influence stakeholders - Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and project management software (e.g., Asana, JIRA) Preferred Skills: - Experience with CRM systems (e.g., Salesforce) and marketing analytics tools (e.g., Google Analytics) - Familiarity with healthcare industry trends and regulations - Knowledge of the Life Sciences market and competitive landscape *ASSUMPTION:* Candidates with a proven track record of driving product adoption and revenue growth in the Life Sciences or Healthcare Technology sectors will be prioritized. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Life Sciences product marketing roles) Benefits: - Comprehensive healthcare benefits package, including medical, dental, and vision coverage - 401(k) match with company contributions up to 50% of employee contributions - Flexible work arrangements, with remote and hybrid options available - Generous PTO and paid holidays - Employee stock purchase plan - Tuition reimbursement and professional development opportunities - Company-sponsored events and team-building activities *ASSUMPTION:* The salary range provided is an estimate based on industry standards for Life Sciences product marketing roles. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Information Services, focusing on healthcare commercial intelligence and data analytics Company Size: Mid-sized (501-1,000 employees), with a dynamic and fast-growing work environment Founded: 2011, with headquarters in Framingham, MA, and additional offices in Göteborg, Sweden, and Bengaluru, India Company Description: - Definitive Healthcare empowers clients to uncover the right markets, opportunities, and people, shaping tomorrow’s healthcare industry through data-driven insights and expertise. - The company offers solutions for customers working in Biopharma, Medical Devices, Software & IT, Professional Services, Healthcare Providers, or any industry looking to sell products into the healthcare market. - Definitive Healthcare's SaaS platform creates the path to commercial success in the healthcare market, helping clients identify where to go next. Company Specialties: - Hospital and Healthcare Data - Healthcare Market Analytics - Custom Reporting - Custom Mapping - Salesforce - Healthcare News - Executive Contacts - Population Health Data - Request for Proposals - CRMM Integration - Medical Claims Data - Analytics - Data Science - Technology Solutions - Patient Data - Data Solution - Life Sciences - Healthcare IT - Go to Market Solutions Company Website: definitivehc.com *ASSUMPTION:* Definitive Healthcare's focus on data-driven insights and expertise makes it an attractive choice for candidates interested in the intersection of technology, data analytics, and the healthcare industry. 📊 Role Analysis Career Level: Mid-Senior, with opportunities for growth into leadership roles as the company continues to expand Reporting Structure: This role reports directly to the Senior Director of Product Marketing, with close collaboration with cross-functional teams, including Product, Sales, Customer Success, and Leadership Work Arrangement: Hybrid (3 days/week in the office), with flexible remote work options available for qualified candidates Growth Opportunities: - Definitive Healthcare's fast-paced growth and expansion present numerous opportunities for career advancement and professional development. - The company encourages internal mobility and provides resources for employees to grow their skills and take on new challenges. ASSUMPTION: Success in this role may lead to opportunities in leadership, management, or other strategic positions within the company, depending on the candidate's skills, performance, and career aspirations. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces designed to foster innovation and teamwork Office Location(s): - Framingham, MA (headquarters) - Göteborg, Sweden - Bengaluru, India Geographic Context: - Framingham, MA: A suburban community located about 20 miles west of Boston, offering a mix of urban and rural amenities, with easy access to outdoor recreation and cultural attractions. - Göteborg, Sweden: The second-largest city in Sweden, known for its vibrant cultural scene, historic architecture, and coastal location. - Bengaluru, India: A major tech hub and the capital of the Indian state of Karnataka, offering a mix of traditional and modern amenities, with a growing startup ecosystem. Work Schedule: Full-time, with flexible hours and the option to work remotely up to 2 days per week for qualified candidates *ASSUMPTION:* Definitive Healthcare's office locations offer a range of cultural, recreational, and professional opportunities, catering to diverse employee preferences and work-life balance needs. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth behavioral and skills-based interviews with cross-functional teams 4. Final interview with senior leadership 5. Background check and offer extension Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Analytical and data-driven mindset 3. Strong communication and presentation skills 4. Ability to work effectively with cross-functional teams 5. Cultural fit and alignment with Definitive Healthcare's values and mission Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a dynamic, fast-paced environment. 3. Research the Life Sciences market and Definitive Healthcare's products to demonstrate your industry knowledge and enthusiasm for the role. 4. Practice your presentation skills, as you may be asked to deliver a short presentation or case study during the interview process. ATS Keywords: Product Marketing, Life Sciences, BioPharma, Market Strategy, Positioning, Messaging, Product Communications, Feedback Loops, Marketing Enablement, Go-to-Market, Hybrid Work, Framingham, Göteborg, Bengaluru *ASSUMPTION:* Definitive Healthcare's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best match for the role and the company's long-term success. 🛠️ Tools & Technologies - Marketing automation tools: Marketo, HubSpot - Project management software: Asana, JIRA - CRM systems: Salesforce - Marketing analytics tools: Google Analytics - Healthcare data platforms: Definitive Healthcare's proprietary SaaS platform - Office suite: Microsoft Office (Word, Excel, PowerPoint) - Collaboration tools: Slack, Microsoft Teams *ASSUMPTION:* Familiarity with the tools and technologies listed is preferred, but not required, as Definitive Healthcare provides training and resources to help employees develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put our customers first and strive to understand their unique needs and challenges. - Innovative: We embrace change and continuously seek new ways to improve our products and services. - Collaborative: We work together to achieve our goals and support each other's success. - Accountable: We take ownership of our responsibilities and hold ourselves and our teammates accountable for delivering results. - Passionate: We are passionate about our work and committed to making a positive impact on the healthcare industry. Work Style: - Definitive Healthcare's work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and cross-functional collaboration. - The company values a growth mindset, continuous learning, and a willingness to adapt to change. - Definitive Healthcare fosters a culture of open communication, feedback, and mutual respect, with a focus on supporting employees' professional development and career growth. Self-Assessment Questions: 1. How do you align with Definitive Healthcare's customer-centric approach, and can you provide an example of a time when you put a customer's needs above your own? 2. Describe a situation where you had to adapt to significant change or uncertainty, and how did you approach it? 3. How do you prefer to work with cross-functional teams, and can you share an example of a successful collaboration experience? 4. How do you balance short-term tactical execution with long-term strategic planning, and can you provide an example of a time when you had to prioritize between the two? *ASSUMPTION:* Candidates who demonstrate a strong fit with Definitive Healthcare's values and work style, and can provide concrete examples of their alignment with these factors, will be prioritized for the role. ⚠️ Potential Challenges 1. Role-specific challenges: * Balancing tactical execution with long-term strategic planning * Working effectively with cross-functional teams and stakeholders * Keeping up with the fast-paced growth and evolution of the Life Sciences market 2. Company-specific challenges: * Managing a dynamic and sometimes unpredictable work environment * Balancing the needs of multiple office locations and remote team members * Maintaining a strong company culture as the organization continues to grow and expand 3. Industry-specific challenges: * Navigating the complex and highly regulated Life Sciences market * Keeping up with the latest trends and innovations in healthcare data and analytics * Ensuring the security, privacy, and ethical use of healthcare data *ASSUMPTION:* Candidates who can effectively navigate these challenges and demonstrate a proactive approach to problem-solving will be well-positioned for success in this role. 📈 Similar Roles Comparison 1. How this role differs from related positions: * Focus on the Life Sciences market, with a specific emphasis on the BioPharma segment * Requirement for a strong understanding of the regulatory and commercial dynamics specific to the BioPharma industry * Need for experience in or exposure to healthcare data and analytics, with a preference for candidates with a background in Life Sciences, BioPharma, or Healthcare Technology 2. Industry-specific context: * The Life Sciences market is highly competitive and fast-paced, with a constant influx of new technologies and innovations. * Success in this role requires a deep understanding of the market, as well as the ability to quickly adapt to changes and capitalize on new opportunities. 3. Career path comparison: * This role offers a unique opportunity to gain experience in product marketing within the Life Sciences industry, with potential career paths including: + Specializing in Life Sciences product marketing and becoming a subject matter expert + Transitioning into a leadership or management role within the product marketing function + Exploring other roles within the company, such as sales, customer success, or data science, to gain a broader understanding of the business and drive cross-functional collaboration *ASSUMPTION:* Candidates who can effectively navigate the unique challenges and opportunities presented by this role, and demonstrate a clear understanding of the industry-specific context and career path comparisons, will be well-suited for success in this position. 📝 Sample Projects 1. Product launch campaign for a new BioPharma solution: * Develop a go-to-market strategy, including positioning, messaging, and targeting * Create a comprehensive launch plan, including timelines, milestones, and resource allocation * Collaborate with cross-functional teams to execute the launch, ensuring alignment and high-impact rollout * Measure and analyze campaign performance, and refine the strategy as needed to optimize results 2. Product messaging refresh for an existing Life Sciences offering: * Conduct market research to understand customer needs, preferences, and pain points * Develop new value propositions and messaging that resonate with target audiences * Create a comprehensive messaging framework, including positioning statements, key messages, and supporting content * Collaborate with marketing and sales teams to implement the new messaging, ensuring consistent communication across channels 3. Customer segmentation and targeting strategy for a new Life Sciences product: * Analyze market data to identify key customer segments and personas * Develop a segmentation framework, including criteria for segment definition and prioritization * Create targeted marketing and sales strategies for each segment, including tailored messaging, channels, and tactics * Collaborate with marketing and sales teams to execute the segmentation strategy, driving adoption and revenue growth *ASSUMPTION:* Candidates who can provide concrete examples of their experience with these or similar projects, and demonstrate a clear understanding of the underlying strategic and tactical considerations, will be well-positioned for success in this role. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the company's long-term product and commercial strategy? * What are the biggest challenges facing the Life Sciences market, and how can this role help address them? * How does the company support the professional development and career growth of employees in this role? 2. Team and company culture questions: * How does the company foster a collaborative and inclusive work environment? * What are the most rewarding aspects of working at Definitive Healthcare, according to current employees? * How does the company approach work-life balance and employee well-being? 3. Industry-specific questions: * How does the company stay ahead of the latest trends and innovations in the Life Sciences market? * What are the most important regulatory and commercial dynamics specific to the BioPharma industry, and how does the company navigate them? * How does the company ensure the security, privacy, and ethical use of healthcare data in its products and services? *ASSUMPTION:* Candidates who ask thoughtful, insightful questions that demonstrate a deep understanding of the role, the company, and the industry, will make a strong impression on interviewers and increase their chances of success. 🛠️ Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application Link] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, analytical skills, and industry knowledge. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a dynamic, fast-paced environment. 4. Research the Life Sciences market and Definitive Healthcare's products to demonstrate your industry knowledge and enthusiasm for the role. 5. Practice your presentation skills, as you may be asked to deliver a short presentation or case study during the interview process. 6. Follow up with the hiring manager or recruiter after your interview, expressing your interest in the role and asking any remaining questions you may have. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.