Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: MoEngage Inc

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-13

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic product marketing plans
• Creating compelling product messaging and positioning
• Supporting sales enablement activities to achieve key business objectives
• Conducting market research and analysis to understand customer needs and industry trends

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work in a fast-paced environment. The ideal candidate will have a proven track record in product marketing within the B2B software industry.

📋 Key Responsibilities

✅ Conducting thorough market research to understand customer needs, industry trends, and competitive landscape related to Customer Engagement platforms

✅ Gathering insights from customers, prospects, and internal stakeholders to identify market opportunities and develop targeted marketing strategies

✅ Defining and refining product positioning and messaging that resonates with target audiences, differentiates our product offerings, and effectively communicates value propositions

✅ Creating clear and compelling product content, including product descriptions, presentations, videos, case studies, and website content

✅ Collaborating with product management and cross-functional teams to develop effective go-to-market strategies for new product launches and feature releases

✅ Driving initiatives that expand market reach, increase sales effectiveness, and accelerate customer acquisition

✅ Enabling the sales team by developing sales collateral, including battle cards, pitch decks, and customer-facing content aligned with buyer personas and sales process stages

✅ Conducting product training sessions for sales teams to effectively articulate product value, positioning, and key differentiators

✅ Monitoring and analyzing competitors' product offerings, pricing strategies, and market positioning to stay ahead of industry trends and develop competitive positioning strategies

✅ Collaborating with the marketing team to develop integrated marketing campaigns, leveraging various channels such as digital advertising, content marketing, events, webinars, and social media to drive brand awareness, demand generation, and thought leadership

ASSUMPTION: This role requires a strong understanding of Customer Engagement Software market dynamics and trends, as well as excellent written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field

Experience: 3 to 5 years of proven experience in product marketing roles within the B2B software industry

Required Skills:

• Strong understanding of Customer Engagement Software market dynamics and trends
• Excellent written and verbal communication skills
• Demonstrated ability to work in a fast-paced, deadline-oriented environment with exceptional project management skills
• Strong analytical and problem-solving skills

Preferred Skills:

• Proficiency in marketing automation, CRM, and other marketing technology platforms

ASSUMPTION: While not explicitly stated, proficiency in marketing automation and CRM tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for mid-senior level roles in Bengaluru)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level roles in Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MoEngage operates in the competitive and dynamic technology industry, focusing on customer engagement and marketing automation solutions.

Company Size: MoEngage is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: MoEngage was founded in 2013, with its headquarters in San Francisco, California, and significant operations in Bengaluru, India.

Company Description:

• MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners.
• The company helps businesses analyze customer behavior and engage them with personalized communication across various channels.
• MoEngage caters to a wide range of clients, from Fortune 500 enterprises to mobile-first brands.

Company Specialties:

• Marketing Automation
• Customer Engagement
• Mobile Marketing
• Personalization
• Cross-Channel Engagement
• Omni-channel Marketing
• Push Notifications
• Email Marketing

Company Website: http://www.moengage.com/

ASSUMPTION: MoEngage's focus on customer engagement and personalization sets it apart in the competitive technology landscape.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing or a similar role.

Work Arrangement: This is an on-site role, requiring the candidate to be based in Bengaluru, India.

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expanding responsibilities to include leadership and mentoring of junior team members
• Potential to work on international projects and collaborate with global teams

ASSUMPTION: MoEngage's mid-sized structure provides ample opportunities for career growth and professional development.

🌍 Location & Work Environment

Office Type: MoEngage's Bengaluru office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 315 Montgomery St, San Francisco, California 94104, US; Bengaluru, Karnataka 560034, IN

Geographic Context:

• Bengaluru is a major tech hub and the capital of the Indian state of Karnataka.
• The city offers a vibrant culture, excellent dining options, and a thriving startup ecosystem.
• Bengaluru's pleasant climate and affordable cost of living make it an attractive location for professionals.

Work Schedule: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: MoEngage's Bengaluru office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and team members
• Final round with the VP of Marketing or a similar role

Key Assessment Areas:

• Market research and analysis skills
• Product positioning and messaging capabilities
• Sales enablement and training expertise
• Competitive analysis and strategy development
• Campaign planning and execution skills

Application Tips:

• Highlight relevant experience in product marketing, market research, and sales enablement
• Demonstrate a strong understanding of Customer Engagement Software market dynamics and trends
• Showcase excellent written and verbal communication skills through a well-crafted resume and cover letter
• Prepare for behavioral and situational interview questions focused on problem-solving, project management, and team collaboration

ATS Keywords: Product Marketing, Market Research, Customer Engagement, B2B Software, Sales Enablement, Competitive Analysis, Marketing Campaigns, Communication Skills, Project Management, Analytical Skills, Problem-Solving, Marketing Automation, CRM, Customer Engagement Software

ASSUMPTION: MoEngage's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Customer engagement platforms (e.g., MoEngage, Braze)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in marketing automation, CRM, and other relevant tools is essential for this role, as the candidate will be expected to manage and optimize marketing campaigns and customer engagement strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Accountability and results-driven

Work Style:

• Agile and dynamic, with a focus on rapid iteration and improvement
• Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
• Collaborative and inclusive, with a focus on open communication and teamwork
• Results-oriented, with a strong emphasis on achieving key business objectives

Self-Assessment Questions:

• Do you have a strong understanding of Customer Engagement Software market dynamics and trends?
• Are you comfortable working in a fast-paced, deadline-oriented environment with exceptional project management skills?
• Do you possess excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging?
• Are you comfortable working with marketing automation, CRM, and other relevant tools to manage and optimize marketing campaigns?

ASSUMPTION: MoEngage's culture values innovation, collaboration, and a strong customer focus, making it an attractive environment for candidates who thrive in dynamic, data-driven work environments.

⚠️ Potential Challenges

• Working in a fast-paced, deadline-oriented environment may require long hours and occasional weekend work
• Competitive analysis and market research may involve complex data analysis and interpretation
• Collaborating with cross-functional teams and stakeholders may require strong communication and project management skills
• Working in a mid-sized company may present unique challenges and opportunities for career growth and development

ASSUMPTION: While MoEngage offers a dynamic and engaging work environment, candidates should be prepared to face the challenges that come with working in a fast-paced, competitive industry.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other B2B software companies may have different product portfolios, target audiences, and market dynamics
• Customer Engagement Software market trends and best practices may vary across regions and industries
• Career paths for Product Marketing Managers may differ based on the company's size, structure, and growth trajectory

ASSUMPTION: While Product Marketing Manager roles share many similarities, the specific context and requirements of each role may vary based on the company, industry, and market dynamics.

📝 Sample Projects

• Developing a go-to-market strategy for a new feature release, including market research, positioning, messaging, and launch planning
• Conducting a competitive analysis and developing a strategic response to a competitor's product launch or pricing change
• Creating a sales enablement toolkit, including battle cards, pitch decks, and customer-facing content, to support the sales team's efforts

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at MoEngage may undertake.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the overall marketing strategy?
• How does the marketing team collaborate with product management and other cross-functional teams to develop and execute go-to-market strategies?
• What are the key challenges and opportunities facing the Customer Engagement Software market, and how does MoEngage plan to address them?
• How does MoEngage support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, market research, and sales enablement
• Prepare for behavioral and situational interview questions focused on problem-solving, project management, and team collaboration
• Research the company and the Customer Engagement Software market to demonstrate your understanding of the industry and MoEngage's competitive landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.