📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Zendesk
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Fully Flexible in US - SF Bay Area)
🚀 Job Overview
Key aspects of this role include:
- Developing market insights and customer understanding
- Crafting compelling product messaging and positioning
- Supporting go-to-market (GTM) initiatives and campaigns
- Collaborating cross-functionally with various teams
- Maintaining alignment across departments and stakeholders
ASSUMPTION: This role requires a strong balance of analytical skills, creativity, and collaboration to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Developing fundamental insights about market, customers, and competitors
✅ Crafting clear and concise product messaging and positioning
✅ Enabling internal partners with customer-facing materials and training
✅ Collaborating with cross-functional teams to develop strategic frameworks and assets
✅ Maintaining internal alignment with Product, Sales, Success, Marketing, and other teams
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 4-6+ years in Product Marketing, preferably in software or technology
Required Skills:
- Articulate storytelling skills
- Superior analytical and problem-solving skills
- Executive presence and ability to engage with senior leadership
- Determination to focus on outcomes and be self-motivated
- Customer-first mentality
Preferred Skills:
- Experience with SaaS and/or Customer Experience/Service software
- Familiarity with GTM processes and campaign management
- Proficiency in data analysis and visualization tools
ASSUMPTION: While not explicitly stated, proficiency in data analysis and visualization tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $146,000 - $220,000 per year (US annualized base salary range)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- And more, as listed on the company's careers page
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on customer service and support
Company Size: 5,001-10,000 employees
Founded: 2007
Company Description:
- Zendesk started the customer experience revolution in 2007
- Powers billions of conversations and connects brands with customers
- Offers a suite of products for customer service, sales, and support
Company Specialties:
- Help Desks
- Customer Support
- SaaS
- Customer Community
- Customer Service
Company Website: https://www.zendesk.com
ASSUMPTION: Zendesk is a well-established company in the customer service software industry, with a strong focus on customer experience and support.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports to the Group Manager of PMM within the Product Marketing organization
Work Arrangement: Hybrid (Fully Flexible in US - SF Bay Area)
Growth Opportunities:
- Potential career progression within the Product Marketing team
- Opportunities to work on various products and campaigns
- Chance to collaborate with cross-functional teams and develop skills in different areas
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.
🌍 Location & Work Environment
Office Type: Hybrid (Fully Flexible in US - SF Bay Area)
Office Location(s): Austin, Texas, United States (with flexibility for other US locations)
Geographic Context:
- Austin, Texas is a vibrant city with a growing tech industry
- Offers a mix of urban and suburban living options
- Known for its music, arts, and outdoor activities
Work Schedule: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Storytelling and communication abilities
- Executive presence and leadership potential
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your market research, messaging, and GTM support work
- Be ready to discuss your approach to collaboration and cross-functional teamwork
ATS Keywords: Product Marketing, Research, Messaging, Positioning, GTM Support, Enablement, Collaboration, Analytical Skills, Problem Solving, Storytelling, Customer Focus, Self-Motivation, Attention to Detail, Executive Presence, Innovation, Process Improvement
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Innovation
- Inclusion
- Integrity
- Fun
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you approach understanding and addressing customer needs and pain points?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you prioritize and manage your workload in a dynamic, fast-paced environment?
ASSUMPTION: Zendesk values a strong cultural fit, with an emphasis on customer focus, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the need for data-driven decision-making with the need for quick action
- Collaborating effectively with remote and hybrid teams
- Adapting to changes in product offerings, market dynamics, and customer needs
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may have a stronger focus on go-to-market support and cross-functional collaboration
- Industry-specific context: Zendesk's focus on customer service and support may require a unique blend of skills and knowledge
- Career path comparison: This role may offer opportunities for growth within the Product Marketing team or into other areas of the business
ASSUMPTION: This role may differ from similar positions in other companies due to Zendesk's unique focus on customer service and support.
📝 Sample Projects
- Conducting market research and customer interviews to inform product positioning and messaging
- Developing customer-facing materials and training for sales and customer success teams
- Collaborating with product and marketing teams to create launch plans and go-to-market strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of every project an employee might work on.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will support it?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Success?
- What are the most pressing challenges facing the company or this team, and how can this role help address them?
- How does Zendesk support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your market research, messaging, and GTM support work
- Be ready to discuss your approach to collaboration and cross-functional teamwork
- Follow up with the hiring manager or HR team within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
