Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Dayshape

🔹 Location: Edinburgh, City of, United Kingdom

🔹 Job Type: Hybrid (2 office days per week)

🔹 Category: Software Development

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Edinburgh-based or North of England)

🚀 Job Overview

Key aspects of this role include:

• Executing product marketing plans to showcase Dayshape's USPs and drive pipeline growth
• Collaborating with cross-functional teams to create engaging content and enable sales conversations
• Conducting market research, including win/loss reviews and customer interviews, to inform product positioning and messaging
• Managing Dayshape's presence on software review sites to attract inbound leads
• Acting as a brand guardian and ensuring all materials remain on brand and on message

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and sales cycles, with a focus on high-value, low-volume sales pipelines.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies and plans, including new product launches

✅ Create compelling value propositions and product messaging for new and existing markets and features

✅ Conduct win/loss reviews, customer interviews, and analyst relations to gather market intelligence

✅ Analyze competitor intel and disseminate information to the business

✅ Develop engaging product marketing content in various formats for multiple channels

✅ Manage Dayshape's presence on relevant software review sites globally

✅ Collaborate with commercial teams and the broader marketing team to develop sales enablement content

✅ Monitor and report on product marketing initiatives, making recommendations for improvement

✅ Manage budgets and agency relationships where required

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in product marketing, preferably within B2B SaaS

Required Skills:

• Excellent written and verbal communication skills, with a proven ability to translate technical information into impactful marketing messaging
• Strong storytelling skills and the ability to create compelling narratives around product features and benefits
• Highly adept at cross-functional collaboration and senior stakeholder management
• Experience conducting customer interviews and assimilating information into actionable insights
• Familiarity with marketing automation platforms, preferably HubSpot
• Self-motivated and organized, with the ability to balance importance and urgency and seek support when needed

Preferred Skills:

• Knowledge of professional services organizations, particularly accounting firms
• Background in resource management, ERP, PSA, or PPM software
• Familiarity with April Dunford's methodologies

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £45,000 - £58,000 per year, depending on experience

Benefits:

• At least £1,000 per year for professional and personal development
• 33 days' holiday per year, increasing to a maximum of 40 days
• Paid four-week sabbatical in the fifth anniversary year
• Enhanced family leave policies
• Private healthcare and rewards through Vitality
• Income protection and death in service cover
• Matched 5% auto-enrolment workplace pension scheme
• Access to wellbeing offerings, such as an Employee Assistance Programme and a dedicated counselling service
• Regular All Hands meetings for inspiration and over-communication
• Time out of the working week for team socials each month
• Genuinely nice, smart people to work with, who are excited about growing the company

Working Hours: 37.5 hours per week, typically from 09:00 - 17:30, Monday to Friday

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the United Kingdom, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in AI-powered resource management for professional services firms

Company Size: 51-200 employees, with a fast-growing, high-impact culture

Founded: 2013, with a mission to improve people's working lives through innovative resource management solutions

Company Description:

• Dayshape is an award-winning software scale-up that combines advanced AI, real-time project financials, and firm-wide insights to elevate resource management into a strategic function
• The company helps professional services firms optimize margins, increase revenue, and ensure satisfied clients and teams
• Recognized as Scotland’s fastest-growing tech company in the Deloitte Technology Fast 50 for three consecutive years and the Enterprise Digital Tech Business of the Year at the 2024 ScotlandIS awards

Company Specialties:

• Resource planning and scheduling
• AI and intelligent automation
• Workforce optimization and workload management
• Scenario modeling and employee/customer satisfaction
• Project management, PSA, and PPM

Company Website: www.dayshape.com

ASSUMPTION: Dayshape's unique value proposition and commitment to improving people's working lives make it an attractive employer for candidates seeking to make a meaningful impact in the professional services industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the marketing team and the broader organization

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the commercial teams, product managers, and other marketing specialists

Work Arrangement: Hybrid, with 2 office days per week in Edinburgh or the option to work remotely from the North of England

Growth Opportunities:

• As Dayshape continues to grow, there will be opportunities for the Product Marketing Manager to take on additional responsibilities and advance their career within the marketing team or the broader organization
• The company offers professional development opportunities, including a £1,000 annual allowance for personal and professional growth
• Dayshape's fast-paced, high-impact culture provides ample opportunities for employees to learn, grow, and make a significant impact on the company's success

ASSUMPTION: The Product Marketing Manager role at Dayshape offers a unique opportunity for candidates to join a fast-growing, high-impact company and make a significant contribution to its continued success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Edinburgh's city center

Office Location(s): Dayshape, 2nd Floor, Canning Exchange, 10 Canning Street, Edinburgh, Scotland EH3 8EG, GB

Geographic Context:

• Edinburgh is the capital city of Scotland and offers a high quality of life, with a vibrant cultural scene, historic architecture, and easy access to the great outdoors
• The city is home to a thriving tech industry, with numerous startups and scale-ups, as well as established multinational corporations
• Edinburgh's central location in the United Kingdom makes it an ideal base for working with clients and partners across the country and beyond

Work Schedule: Full-time, with flexible hours and the option to work from home on non-office days

ASSUMPTION: Dayshape's hybrid work arrangement and flexible hours allow employees to balance their professional and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing and a member of the marketing team to discuss the role, responsibilities, and career growth opportunities
• Final interview with the CEO to discuss Dayshape's mission, vision, and values, as well as the candidate's long-term career goals

Key Assessment Areas:

• Product marketing experience and expertise
• Communication skills and the ability to translate technical information into impactful marketing messaging
• Cross-functional collaboration and stakeholder management skills
• Cultural fit and alignment with Dayshape's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of Dayshape's unique value proposition and how your skills and experience make you a strong fit for the role
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams

ATS Keywords: Product Marketing, B2B SaaS, Sales Enablement, Market Research, Customer Interviews, Competitor Analysis, Brand Management, Marketing Automation, HubSpot

ASSUMPTION: Dayshape's interview process is designed to assess candidates' technical skills, cultural fit, and long-term potential for growth and success within the organization.

🛠️ Tools & Technologies

• HubSpot (marketing automation platform)
• Salesforce (CRM)
• Google Workspace (collaboration and productivity tools)
• Asana (project management)
• Slack (team communication)

ASSUMPTION: Dayshape uses a range of tools and technologies to streamline workflows, improve collaboration, and enhance productivity.

👔 Cultural Fit Considerations

Company Values:

• Improve people's working lives
• Be bold and curious
• Work collaboratively
• Deliver excellence
• Embrace diversity and inclusion

Work Style:

• Fast-paced and high-impact, with a focus on delivering results and driving growth
• Collaborative and inclusive, with a strong emphasis on cross-functional teamwork and open communication
• Data-driven and analytical, with a commitment to continuous improvement and learning

Self-Assessment Questions:

• How do you embody Dayshape's mission to improve people's working lives in your day-to-day work?
• Describe a time when you had to balance the need for urgency with the importance of thoroughness and attention to detail. How did you approach this challenge, and what was the outcome?
• How do you prefer to work with others, and what steps do you take to ensure effective collaboration and communication within a team?

ASSUMPTION: Dayshape's values-driven culture and commitment to improving people's working lives make it an attractive employer for candidates seeking a meaningful and impactful role.

⚠️ Potential Challenges

• The fast-paced, high-impact nature of the role may require candidates to adapt quickly to changing priorities and workloads
• The need to balance strategic planning with hands-on execution may present challenges for candidates who prefer to focus on one aspect or the other
• The hybrid work arrangement may require candidates to be self-motivated and organized, with strong time management skills
• The competitive nature of the professional services industry may present challenges in maintaining market share and driving growth

ASSUMPTION: While Dayshape offers a unique opportunity for growth and impact, candidates should be aware of the potential challenges and ensure they are well-suited to the role's demands.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work with a fast-growing, high-impact company in the professional services industry
• Dayshape's focus on AI-powered resource management and its commitment to improving people's working lives set it apart from other software development companies
• Candidates with experience in professional services firms or resource management software may find this role particularly appealing, as it offers the opportunity to leverage their industry-specific knowledge and expertise

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive product marketing strategy for a new feature launch, including market research, messaging development, and sales enablement materials
• Conducting a competitive analysis and positioning Dayshape's USPs in the professional services industry
• Managing Dayshape's presence on software review sites, including customer reviews and case studies, to attract inbound leads

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role contributes to that strategy?
• How does Dayshape support the professional development and career growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dayshape measure the success of its product marketing initiatives, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life harmony?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by Monday 28th July at 12pm
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• If selected for an interview, be prepared to discuss your understanding of Dayshape's unique value proposition and how your skills and experience make you a strong fit for the role
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.