📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fiserv
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategies and execution for Fiserv's products
- Collaborating with cross-functional teams to ensure successful product launches and market performance
- Developing clear and compelling product positioning and messaging
- Planning, executing, and tracking marketing campaigns across various channels
- Conducting market research and analysis to inform product positioning and messaging
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams. The ideal candidate will have experience in product marketing and a solid understanding of the financial services industry.
📋 Key Responsibilities
✅ Lead product marketing initiatives independently, demonstrating a proactive approach
✅ Develop clear and compelling product positioning and messaging that resonates with the target audience and communicates product value
✅ Plan, execute, and track marketing campaigns across various channels to drive product adoption and revenue growth
✅ Work closely with product development, sales, and customer success teams to align marketing strategies with product roadmaps and client needs
✅ Conduct market research and analysis to identify trends and opportunities that inform product positioning and messaging
✅ Analyze campaign performance and iterate strategies based on data-driven insights
✅ Work with sales and product teams to develop an event and trade show strategy; coordinate with internal and external events teams to execute logistics
✅ Prioritize multiple projects, manage timelines, and coordinate resources effectively to meet deadlines
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and the capacity to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree or an equivalent combination of education, work, and/or military experience
Experience: 5+ years of experience in designing and developing strategic marketing programs, 3+ years of experience in creating and managing product marketing campaigns
Required Skills:
- Proven experience in product marketing, digital marketing, content marketing, social media, email marketing, sales enablement, and events
- Strong analytical and data-driven mindset
- Excellent communication and interpersonal skills
- Ability to manage multiple projects and meet deadlines
- Proficient in marketing tools and data analysis
Preferred Skills:
- 3+ years’ experience in the Payments, FinTech, or Financial Services industry
- Exceptional organizational skills and self-discipline
- Ability to balance collaboration and independence
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and data analysis is implied by the role's requirements.
💰 Compensation & Benefits
Salary Range: $68,100.00 - $121,600.00 per year (based on location)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- 401(k) Savings Plan
- Employee Stock Purchase Plan
- Paid Holidays
- Generous Time Off Policies
- Free Counseling through EAP
Working Hours: Full-time, with the ability to work weekends/evenings as necessary
ASSUMPTION: The salary range provided is based on the location of the role and may vary for employees in other states. The benefits listed are a mix of standard and industry-standard offerings for a company of Fiserv's size.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the IT Services and IT Consulting industry, with a focus on Financial Services, Payments, and related technologies
Company Size: Fiserv is a large company with over 10,000 employees, providing ample opportunities for career growth and development
Founded: Fiserv was founded in 1984 and has since grown to become a global leader in financial technology
Company Description:
- Fiserv is a global technology leader committed to delivering innovative and transformative financial services experiences for clients in more than 100 countries
- The company specializes in financial services technology, including payments, risk and compliance, mobile banking, online banking, core banking, customer and channel management, business insights and optimization, processing services, and lending solutions
- Fiserv is committed to moving more than money by driving innovation in financial services and enabling businesses and consumers to thrive
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's large size and global presence provide opportunities for career advancement and exposure to diverse projects and clients.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a mix of strategic thinking, tactical execution, and cross-functional collaboration
Reporting Structure: The Product Marketing Manager will report to the Senior Director of Product Marketing and work closely with various cross-functional teams, including product development, sales, and marketing
Work Arrangement: This role is fully on-site, with the ability to travel up to 10% of the time and work weekends/evenings as necessary
Growth Opportunities:
- Fiserv's large size and diverse product portfolio offer opportunities for career growth and development within the marketing function and across other areas of the business
- The company's global presence provides opportunities for international assignments and exposure to diverse markets
- Fiserv's commitment to innovation and continuous improvement creates opportunities for professional development and skill-building
ASSUMPTION: Given Fiserv's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Fiserv's Alpharetta office is a modern, collaborative workspace designed to facilitate productivity and innovation
Office Location(s): 600 N Vel R Phillips Ave, Milwaukee, Wisconsin 53203, US; 14090 Southwest Fwy, Sugar Land, TX 77478, US; 13100 N Promenade Blvd, Stafford, TX 77477, US; 600 N Vel R Phillips Ave, Milwaukee, Wisconsin 53203, US
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with the ability to work weekends/evenings as necessary
ASSUMPTION: The Alpharetta office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and interpersonal skills
- Analytical and data-driven mindset
- Ability to manage multiple projects and meet deadlines
- Cultural fit and alignment with Fiserv's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing, campaign planning, and data analysis
- Demonstrate your understanding of Fiserv's business and the financial services industry
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company
ATS Keywords: Product Marketing, Digital Marketing, Campaign Planning, Data Analysis, Financial Services, Fiserv
ASSUMPTION: Fiserv's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving results and meeting deadlines?
- Are you passionate about the financial services industry and committed to moving more than money?
ASSUMPTION: Fiserv's culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and results.
⚠️ Potential Challenges
- The role may require working weekends/evenings as necessary to meet deadlines and support product launches
- The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
- The role may require travel up to 10% of the time to attend industry events, client meetings, or company conferences
- The Alpharetta office is located in a suburban area, which may present challenges for candidates who prefer an urban work environment
ASSUMPTION: The potential challenges associated with this role are related to its fast-paced nature, work-life balance, and the specific work environment in Alpharetta.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to work for a global leader in financial technology and gain exposure to a diverse range of products and clients
- Fiserv's size and global presence provide opportunities for career growth and development that may not be available in smaller organizations
- This role is focused on driving product marketing strategies and execution, whereas some similar roles may have a broader or more strategic focus
ASSUMPTION: This role offers a unique opportunity to work for a global leader in financial technology and gain exposure to a diverse range of products and clients.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new payments product
- Conducting market research and analysis to inform product positioning and messaging for an existing core banking solution
- Planning and executing a virtual event to launch a new suite of lending solutions
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager at Fiserv might work on, but the specific projects will vary depending on the team's priorities and the company's product portfolio.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams, such as product development and sales?
- What opportunities are there for professional development and career growth within the marketing function and across the company?
- How does Fiserv support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Fiserv's business, the financial services industry, and the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package to ensure it aligns with your expectations and industry standards
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
