Product Marketing Manager - BLR

📌 Core Information

🔹 Job Title: Product Marketing Manager - BLR

🔹 Company: Aarki

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing clear and compelling product messaging to differentiate Aarki's offerings in the market.
• Collaborating with cross-functional teams to define and execute go-to-market strategies for product launches.
• Conducting thorough market research and competitive analysis to identify trends and opportunities.
• Creating data-driven stories and visuals to engage stakeholders and drive product adoption.
• Empowering the sales team with high-quality enablement materials to improve conversion rates.
• Contributing to content marketing initiatives that align with the marketing funnel.
• Managing stakeholders effectively to ensure alignment on product strategy and marketing initiatives.

ASSUMPTION: This role requires a strategic thinker with a strong understanding of the Adtech/Martech domain, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Product Positioning & Messaging: Develop clear and compelling messaging that differentiates Aarki's products in the market.

✅ Go-to-Market Strategy: Work closely with cross-functional teams to define and execute GTM plans for product launches.

✅ Market & Competitive Research: Conduct thorough market research and competitive analysis to identify trends and opportunities that inform product positioning.

✅ Data-Driven Storytelling: Analyze product usage data and customer insights to craft narratives using flows, graphs, and visuals that drive engagement.

✅ Sales Enablement: Create high-quality collateral (decks, one-pagers, case studies) to empower sales teams and improve conversion rates.

✅ Content & Demand Generation: Work on content marketing initiatives that align with the marketing funnel to drive awareness, engagement, and conversions.

✅ Stakeholder Management: Collaborate effectively with internal teams to ensure alignment on product strategy and marketing initiatives.

ASSUMPTION: The ideal candidate will have experience in the Adtech/Martech domain, strong communication skills, project management expertise, and a proactive attitude.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Experience: 5 to 6 years of experience in product marketing, with a focus on the Adtech/Martech domain.

Required Skills:

• Critical Thinking – Ability to analyze market trends and translate insights into action.
• Strong Communication Skills – Exceptional storytelling and the ability to craft compelling narratives.
• Project Management Expertise – Organized and able to manage multiple projects simultaneously.
• Stakeholder Management – Work effectively across teams to drive alignment and execution.
• Go-getter Attitude – Self-motivated, proactive, and thrives in a fast-paced environment.

Preferred Skills:

• Experience in the Adtech/Martech domain.
• Knowledge of Sales Enablement and building impactful collateral.
• Experience in content marketing and understanding of the marketing funnel.
• Strong data interpretation skills to create insightful reports and visuals.
• Ability to perform competitive and market research to drive strategic decisions.

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in English is required for this role due to its international nature and the need to communicate effectively with global teams.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (AI-estimated, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Adtech/Martech domain in Bangalore).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy
• Employee referral bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available.

ASSUMPTION: The salary range provided is an AI-estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of Aarki's size in the tech industry but may not be exhaustive.

📌 Applicant Insights

🔍 Company Context

Industry: Aarki operates in the competitive and dynamic Advertising Services industry, focusing on mobile advertising solutions driven by AI.

Company Size: Aarki is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.

Founded: Aarki was founded in 2010 and has since grown to work with hundreds of advertisers, processing 5M mobile ad requests per second from over 10B devices.

Company Description:

• Aarki is an AI company that builds advertising solutions to drive mobile revenue growth.
• It uses AI to find audiences in a privacy-first world by leveraging trillions of contextual bidding signals coupled with proprietary neural net-based models.
• The platform includes a full-service team and unified creative strategy that delivers ad creative ideation and execution.

Company Specialties:

• Mobile Advertising
• Mobile App Marketing
• Programmatic Media
• Multivariate Creative
• Dynamic Creative Optimization
• Mobile App Retargeting
• Mobile App User Acquisition

Company Website: http://www.aarki.com

ASSUMPTION: Aarki's focus on AI-driven advertising solutions and its mid-sized structure provide opportunities for growth and impact for the right candidate.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and stakeholder management.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, Partner, and Customer Success.

Work Arrangement: This role is on-site, with flexible work arrangements available. The candidate should be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• Expanding the role's scope to include additional product lines or regions as Aarki grows.
• Developing expertise in AI-driven advertising and becoming a thought leader in the industry.
• Advancing to a senior or management role within the marketing organization.

ASSUMPTION: Given Aarki's growth and focus on AI-driven advertising, there are opportunities for the right candidate to grow and make a significant impact in this role.

🌍 Location & Work Environment

Office Type: Aarki's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 164 Townsend St, San Francisco, California 94107, US (Headquarters); Bangalore, Karnātaka, India (This role)

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and vibrant culture.
• The city offers a mix of urban and suburban living, with numerous parks, restaurants, and entertainment options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is typically Monday through Friday, with flexible hours and the opportunity for remote work as needed.

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and enjoy the collaborative, fast-paced culture of Aarki's Bangalore office.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final round with the VP of Marketing

Key Assessment Areas:

• Understanding of the Adtech/Martech domain and market trends
• Communication and storytelling skills
• Project management and organizational skills
• Cultural fit and alignment with Aarki's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in product marketing, with a focus on the Adtech/Martech domain.
• Prepare examples of your work, such as product positioning statements, go-to-market strategies, or data-driven stories, to showcase your skills during the interview.
• Research Aarki's products, competitors, and market trends to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Product Marketing, Adtech, Martech, Go-to-Market, Market Research, Competitive Analysis, Data-Driven Storytelling, Sales Enablement, Content Marketing, Stakeholder Management, Critical Thinking, Strong Communication Skills, Project Management, Go-getter Attitude

ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications, but the key assessment areas and application tips provided should be relevant for most applicants.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data visualization tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new ways to improve.
• Collaboration: We work together to achieve common goals and support each other's success.
• Integrity: We act with honesty and transparency, and we hold ourselves accountable for our actions.
• Customer Focus: We prioritize our customers' needs and strive to exceed their expectations.
• Excellence: We pursue excellence in all that we do and continuously seek to improve.

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
• Are you an effective communicator with strong storytelling skills, and can you craft compelling narratives to engage stakeholders?
• Do you have a go-getter attitude, and are you self-motivated and proactive in driving results?

ASSUMPTION: Aarki values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the candidate to manage multiple projects simultaneously and adapt to changing priorities.
• The competitive Adtech/Martech landscape may present challenges in differentiating Aarki's products and maintaining a strong market position.
• The role requires effective stakeholder management, which may involve navigating different perspectives and priorities across various teams.
• The on-site work arrangement may require the candidate to commute to the office daily, depending on their personal preferences and living situation.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, managing multiple projects, and navigating complex stakeholder relationships.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a stronger emphasis on market research, competitive analysis, and data-driven storytelling.
• In the Adtech/Martech industry, Aarki's focus on AI-driven advertising solutions sets it apart from competitors, offering unique opportunities for growth and innovation.
• Career-wise, this role provides a strong foundation in product marketing, with potential growth opportunities in senior or management roles within the marketing organization or other functions within Aarki.

ASSUMPTION: When considering this role, applicants should weigh the unique aspects of Aarki's focus on AI-driven advertising and the specific requirements of the position against other opportunities in the market.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven advertising product, including market research, competitive analysis, and data-driven storytelling to support sales enablement.
• Creating a comprehensive product positioning statement that differentiates Aarki's offerings in the market and resonates with customers.
• Conducting a competitive analysis to identify trends and opportunities in the Adtech/Martech landscape and inform product strategy.

ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives the Product Marketing Manager may work on, but the specific projects will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Aarki differentiate its AI-driven advertising solutions from competitors in the market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Aarki support the professional development and growth of its employees?
• What is the typical career path for a Product Marketing Manager at Aarki, and what opportunities exist for growth within the organization?

ASSUMPTION: The key questions provided are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in product marketing, with a focus on the Adtech/Martech domain and the specific requirements of the role.
• Prepare examples of your work, such as product positioning statements, go-to-market strategies, or data-driven stories, to showcase your skills during the interview.
• Research Aarki's products, competitors, and market trends to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.