Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Picnic Media Limited

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Advertising Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (London) with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for new and existing products
• Crafting compelling product messaging and positioning
• Creating sales tools and content to drive pipeline and close deals
• Collaborating cross-functionally with Product, Sales, and Marketing teams
• Gathering customer feedback and market insights to inform product positioning

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving business impact through effective marketing.

📋 Key Responsibilities

✅ Define and execute go-to-market strategies for Picnic's products

✅ Develop clear, compelling, and differentiated product messaging

✅ Create sales tools, pitch decks, one-pagers, case studies, and other marketing collateral

✅ Work with the Marketing team to produce campaign content that drives high-quality leads

✅ Arm the Sales team with training, collateral, and insights to help close deals faster

✅ Gather customer feedback and competitor intelligence to inform product positioning

✅ Collaborate with Product, Sales, and Marketing teams to ensure alignment from ideation to launch to growth

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in a B2B product marketing or growth-focused marketing role

Required Skills:

• Proven experience in go-to-market strategy, sales enablement, and content-led demand generation
• Exceptional writing and storytelling skills
• Strong grasp of marketing performance metrics
• Confidence collaborating across teams
• Experience in programmatic advertising is a plus

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in the advertising industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £40,000 - £50,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Flexible, hybrid working setup (London Bridge area)
• 33 days holiday (including Bank Holidays) and additional Christmas shutdown
• Private Medical Insurance
• Picnic Pension Contribution
• Inclusive Parental Leave Policy
• Co-working space, regular socials, off-sites, Picnic Thursdays, Summer Fridays, and Work-from-Roam opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. Benefits are subject to change and may be updated based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Picnic operates in the advertising services industry, focusing on creating a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. Picnic aims to make digital ads work better for everyone by offering quality PIQ inventory and creative formats designed to engage users rather than disrupt them.

Company Size: Picnic is a small but mighty start-up with big ambitions, employing 11-50 people. This size allows for a more agile and innovative work environment, where employees have the space to shape their roles and make a significant impact.

Founded: Picnic was founded in 2017, making it a relatively young and fast-growing company with a strong focus on innovation and growth.

Company Description:

• Picnic's mission is to create a more user-friendly, ad-funded web by offering quality PIQ inventory and creative formats designed to engage users rather than disrupt them.
• The company is passionate about making digital ads work better for everyone, with a focus on improving the ad experience for both users and brands.
• Picnic is a founder-led start-up that values bold decision-making, staying open-minded, creative, and curious, working closely across functions to tackle hard, meaningful problems, and trusting each other, learning fast, and failing safely.

Company Specialties:

• Advertising Services
• Digital Marketing
• Programmatic Advertising
• User-Friendly Ad Experiences

Company Website: picnic.io

ASSUMPTION: Picnic's focus on improving the digital ad experience sets it apart from traditional advertising companies, offering a unique opportunity for candidates interested in driving meaningful change in the industry.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in product marketing and make a significant impact in a fast-growing start-up environment.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with the Product and Commercial teams.

Work Arrangement: This is a hybrid role, with employees expected to be in the office 3 days a week. The remaining days can be worked remotely, offering a good balance between collaboration and flexibility.

Growth Opportunities:

• As Picnic continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and potentially lead a team in the future.
• The company's focus on learning and development provides ample opportunities for professional growth and skill-building.
• Working closely with various teams will expose the Product Marketing Manager to different aspects of the business, fostering a well-rounded understanding of the company's operations.

ASSUMPTION: Given Picnic's fast-paced growth and focus on employee development, there are ample opportunities for career growth and progression within the company.

🌍 Location & Work Environment

Office Type: Picnic's office is located in a co-working space, fostering a collaborative and innovative work environment.

Office Location(s): 38 Chancery Lane, London, England WC2A 1EN, GB

Geographic Context:

• London is a major global city with a thriving tech and advertising industry, offering ample networking opportunities and access to industry events.
• The city's vibrant culture and diverse communities provide a stimulating environment for both work and leisure.
• London's central location makes it an ideal base for working with international clients and partners.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: Picnic's office location and work environment provide a stimulating and collaborative setting for employees, fostering creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Head of Marketing
• On-site interview with the Head of Marketing and other team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Writing and communication skills
• Collaboration and teamwork skills
• Cultural fit and alignment with Picnic's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to go-to-market strategy, sales enablement, and content creation.
• Showcase your understanding of Picnic's mission and how your skills and experience align with the company's goals.

ATS Keywords: Go-to-market strategy, sales enablement, content creation, product marketing, B2B dynamics, storytelling, data analysis, strategic thinking, results-driven, curiosity, technical messaging, advertising services, digital marketing, programmatic advertising, user-friendly ad experiences

ASSUMPTION: Picnic's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used by Picnic may vary, and candidates should be prepared to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Make bold decisions to drive growth and scale
• Stay open-minded, creative, and curious
• Work closely across functions to tackle hard, meaningful problems
• Trust each other, learn fast, and fail safely

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, start-up environment?
• Are you comfortable working collaboratively across teams to drive results?
• Do you have a strong bias towards action and a willingness to learn from failure?

ASSUMPTION: Picnic values candidates who are aligned with their mission and cultural values, with a strong focus on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

• The fast-paced nature of the start-up environment may require candidates to be adaptable and comfortable with change.
• Working closely with various teams may require strong communication and collaboration skills to manage competing priorities and expectations.
• The role may involve managing multiple projects simultaneously, requiring strong time management and organizational skills.
• The company's focus on innovation and growth may require candidates to be open to new ideas and willing to challenge the status quo.

ASSUMPTION: Picnic's fast-paced growth and focus on innovation present both opportunities and challenges for candidates, requiring a strong focus on adaptability, collaboration, and continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product marketing and go-to-market strategy, requiring a strong understanding of both product and market dynamics.
• Compared to other B2B marketing roles, this position places a greater emphasis on sales enablement and driving measurable pipeline impact.
• Career progression in this role may involve moving into a leadership position, focusing on team management and strategic decision-making.

ASSUMPTION: This role offers a unique blend of product marketing, sales enablement, and content creation, setting it apart from traditional marketing positions and providing ample opportunities for career growth and development.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including positioning, messaging, and content creation
• Creating a sales enablement program to support the launch of a new feature, including training materials, collateral, and case studies
• Conducting market research to inform product positioning and messaging, including customer interviews and competitive analysis

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Product Marketing Manager may work on, with a focus on driving measurable results and supporting Picnic's growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the Marketing team collaborate with the Product and Commercial teams to ensure alignment from ideation to launch to growth?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Picnic support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions are designed to provide insight into Picnic's product strategy, team dynamics, company culture, and employee development opportunities, helping candidates make an informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on go-to-market strategy, sales enablement, and content creation.
• Prepare for your interview by researching Picnic's mission, values, and products, and be ready to discuss your approach to driving business impact through effective marketing.
• If invited for a final interview, be prepared to present a sample go-to-market strategy or content piece that showcases your skills and approach to the role.
• After submitting your application, follow up with the hiring manager within 7-10 business days to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.