Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Elite Talent

🔹 Location: Baghdad, Iraq

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to increase brand awareness and sales in the electrical and home appliances sector.
• Leading integrated marketing campaigns across digital, offline, retail, and trade channels.
• Conducting market analysis to identify new opportunities, trends, and customer behaviors.
• Collaborating with sales and product teams to align marketing efforts with business goals.
• Managing advertising agencies, creative partners, and media buying processes.
• Tracking and analyzing performance metrics to optimize campaigns.
• Planning and overseeing promotional events, product launches, and exhibitions.
• Building strong brand positioning and ensuring consistency across all communication channels.

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the consumer electronics and appliances market. The ideal candidate will have a proven track record in managing large-scale marketing campaigns.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to drive brand awareness, market share, and sales.

✅ Leading integrated marketing campaigns across various channels.

✅ Conducting market analysis to identify new opportunities and trends.

✅ Collaborating with sales and product teams to align marketing efforts with business goals.

✅ Managing advertising agencies, creative partners, and media buying processes.

✅ Tracking and analyzing performance metrics to optimize campaigns.

✅ Planning and overseeing promotional events, product launches, and exhibitions.

✅ Building and maintaining strong brand positioning.

ASSUMPTION: The successful candidate will have a strong background in planning and executing large-scale marketing campaigns, with a focus on the electrical and home appliances sector.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master’s preferred)

Experience: Minimum of 5 years of marketing experience, with at least 2-3 years in the electrical/home appliances sector

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong understanding of B2C consumer behavior in electronics and appliances.
• Hands-on experience with digital marketing tools, CRM systems, and analytics platforms.
• Excellent leadership and project management skills.
• Strong communication skills in English (Arabic is a plus).

Preferred Skills:

• Experience in the Middle East market.
• Familiarity with the local consumer electronics and appliances industry.

ASSUMPTION: Given the nature of the role and the industry, candidates with relevant experience in the electrical and home appliances sector are highly preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-senior level marketing role in Baghdad, Iraq is approximately IQD 15,000,000 - IQD 20,000,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM with flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's budget. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Elite Talent operates in the entertainment industry, focusing on management services for professional actors.

Company Size: Elite Talent is a small company with 2-10 employees, which may offer a more intimate work environment and closer collaboration with senior leadership.

Founded: The company's founding date is not specified, but it is described as family-owned, suggesting a long-standing presence in the industry.

Company Description:

• Elite Talent is a management agency for professional actors.
• The company is family-owned and dedicated to providing support and commitment to its clients.
• It focuses on providing management services in the entertainment industry.

Company Specialties:

• Talent management
• Entertainment industry services
• Professional actor representation

Company Website: https://www.elite-talent.com

ASSUMPTION: As a small, family-owned company, Elite Talent may prioritize personal connections and long-term relationships with its clients and employees.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role may report directly to the company's owner or a senior marketing manager, depending on the company's organizational structure.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential career progression to a senior marketing role or management position within the company.
• Opportunities to gain experience in the entertainment industry and expand professional networks.
• Possibility to work on diverse marketing campaigns and projects, fostering skill development and versatility.

ASSUMPTION: Given the company's size, growth opportunities may be limited, and career progression may depend on the company's expansion and the candidate's performance.

🌍 Location & Work Environment

Office Type: The company's office is likely to be a small, family-owned establishment, reflecting its intimate and personal approach to business.

Office Location(s): Baghdad, Iraq

Geographic Context:

• Baghdad is the capital and largest city of Iraq, with a population of approximately 8,000,000 people.
• The city is known for its rich history, cultural diversity, and vibrant entertainment industry.
• Baghdad offers a mix of traditional and modern amenities, with numerous shopping centers, restaurants, and cultural attractions.

Work Schedule: The work schedule is likely to be flexible, with the possibility of working overtime or on weekends to meet project deadlines or attend events.

ASSUMPTION: The work environment may be influenced by the company's family-owned nature, with a focus on personal connections and a supportive work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the company owner or a senior team member
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign development skills
• Understanding of the consumer electronics and appliances market
• Leadership and project management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to in the electrical and home appliances sector.
• Demonstrate your understanding of the local market and consumer behavior in your application materials.

ATS Keywords: Product Marketing, Marketing Strategy, Campaign Management, Market Analysis, Consumer Electronics, Digital Marketing, CRM Systems, Project Management, Brand Positioning, Event Planning

ASSUMPTION: The application process may be influenced by the company's size and family-owned nature, with a focus on personal connections and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Supportive and collaborative work environment
• Commitment to client satisfaction and success
• Focus on long-term relationships and personal connections

Work Style:

• Informal and family-like atmosphere
• Flexible and adaptable approach to work
• Strong emphasis on communication and teamwork

Self-Assessment Questions:

• Do you thrive in a small, family-owned work environment?
• Are you comfortable working in a collaborative and supportive team setting?
• Do you value long-term relationships and personal connections in your professional life?

ASSUMPTION: As a small, family-owned company, Elite Talent may prioritize cultural fit and personal connections in its hiring process.

⚠️ Potential Challenges

• Limited resources and budget for marketing campaigns and projects.
• Potential language barriers or cultural differences in the local market.
• Competition from larger, more established marketing agencies in the region.
• Challenges in maintaining work-life balance due to the demanding nature of marketing roles.

ASSUMPTION: The specific challenges faced by the candidate may vary depending on their individual skills, experience, and the company's specific needs.

📈 Similar Roles Comparison

• This role may differ from similar marketing positions in larger organizations, which may have more resources and a broader range of responsibilities.
• In the entertainment industry, marketing roles may focus more on talent promotion and representation, while this role is focused on consumer electronics and appliances.
• Career progression in a small, family-owned company may be limited compared to larger organizations, but it may offer more opportunities for personal growth and skill development.

ASSUMPTION: The comparison of this role to similar positions in other industries or company sizes may vary depending on the candidate's individual experiences and preferences.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new line of home appliances in the local market.
• Conducting market research to identify trends and opportunities in the consumer electronics sector.
• Managing a team of marketing professionals to plan and execute a promotional event for a major electronics brand.

ASSUMPTION: The specific projects assigned to the candidate may vary depending on the company's current priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?
• How does the company foster a supportive and collaborative work environment, and what steps does it take to ensure the well-being of its employees?

ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's individual interests and the company's specific needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to in the electrical and home appliances sector.
• Demonstrate your understanding of the local market and consumer behavior in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.