Product Marketing Manager

📌 Core Information

Job Title: Product Marketing Manager

Company: Hikvision Canada

Location: Mississauga, Ontario, Canada

Job Type: Full-Time

Category: Security Systems Services

Date Posted: June 3, 2025

Experience Level: 2-5 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and analyzing customer needs to inform product positioning and messaging
• Developing and executing go-to-market strategies for new products tailored to the Canadian market
• Collaborating with cross-functional teams, including sales, marketing, and HQ, to ensure successful product launches and customer engagement
• Managing the product lifecycle from a market and customer perspective, including pricing, promotion, and inventory management
• Frequently communicating with Chinese HQ product teams, requiring fluency in English and Mandarin Chinese

ASSUMPTION: This role requires a strong understanding of the Canadian market and the ability to adapt global product strategies to meet local customer needs. Successful candidates will have experience working with Chinese HQ teams and be comfortable with frequent communication in both English and Mandarin Chinese.

📋 Key Responsibilities

Market Insight & Competitive Analysis:

• Conduct ongoing market research through client visits, exhibitions, VOC, third-party reports, and marketing activities
• Identify regional industry and technology trends relevant to product positioning
• Analyze customer purchase behavior and usage preferences in the local market
• Benchmark competitive products, pricing, and marketing approaches to provide strategic insights
• Monitor real-time market trends and assist in developing effective market response strategies

ASSUMPTION: A strong analytical mindset and proficiency in market research techniques are essential for this role. Candidates should be comfortable analyzing data and drawing insights to inform product positioning and marketing strategies.

New Product GTM Strategy & Planning:

• Develop and execute GTM plans for new products, ensuring cross-functional alignment with sales, marketing, and HQ
• Craft product positioning and messaging that resonates with target customer segments
• Partner with sales teams to develop tools, training, and resources that support successful product adoption and customer engagement
• Set clear KPIs for GTM initiatives, analyze performance data, and optimize strategies based on insights and outcomes

ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams. Successful candidates will have experience managing product launches and driving adoption in a B2B environment.

Pricing Strategy and Process:

• Develop localized pricing strategies grounded in market dynamics, competitor benchmarks, customer perception, and value delivery
• Evaluate and refine pricing impact through data insights and feedback from sales and customers
• Communicate product value propositions clearly to maximize revenue and market competitiveness

ASSUMPTION: A strong understanding of pricing strategies and the ability to analyze data to inform pricing decisions are crucial for this role. Candidates should be comfortable working with sales and customer data to optimize pricing and maximize revenue.

Product Lifecycle Management:

• Referring to the Headquarters roadmap, formulate a Canadian roadmap (3-month plan) and update periodically, according to the area's product selection and release plan
• Select new products based on the product positioning, planning, and promotions from HQ, taking into consideration the characteristics of the local market and the existing product systems
• Work with the Marketing team to organize new product launch conferences and push and send announcements
• Forecast the first order of a new product, determine inventory level maintenance rules, and prepare for stock, turnover, and inventory clearance
• For discontinued products, transmit the headquarters decision to the local teams and get prepared for phasing out of a product and carry out inventory clearance of the discontinued products

ASSUMPTION: This role requires strong organizational skills and the ability to manage product lifecycles effectively. Successful candidates will have experience managing product lifecycles in a B2B environment and be comfortable working with HQ teams to align local product strategies with global roadmaps.

Product Promotion and Positioning:

• Organize and facilitate periodic new product training, from planning, designing to facilitation
• Design promotion strategy, prepare materials, and execute the promotional activities
• Clearly summarize the effectiveness of the promotion, highlight key metrics, successes, and areas for improvement, and offer actionable recommendations to optimize future promotional strategies

ASSUMPTION: This role requires strong communication and presentation skills, as well as the ability to analyze promotional data and draw insights to inform future strategies. Successful candidates will have experience managing promotional campaigns and driving adoption in a B2B environment.

Product Operational Analysis:

• Carry out monthly operational POS analysis
• Quarterly and yearly business review and analysis

ASSUMPTION: This role requires strong analytical skills and the ability to work with operational data to inform business decisions. Successful candidates will have experience managing product operations and driving business growth in a B2B environment.

💼 Required Qualifications

Education: Bachelor's degree in engineering, business, or a related field

Experience: 3+ years of experience in Product Marketing Management, with a focus on IP Cameras, recorders, and VMS platforms

Required Skills:

• Proven experience in market research and analysis
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Fluency in English and Mandarin Chinese
• Strong critical thinking and strategic planning abilities
• Experience working with cross-functional teams and managing product lifecycles
• Familiarity with security industry trends and competitive landscape

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with project management methodologies
• Knowledge of the Canadian security market and customer preferences

ASSUMPTION: This role requires a strong understanding of the security industry and the ability to work effectively with cross-functional teams. Successful candidates will have experience managing product marketing campaigns and driving adoption in a B2B environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year, based on experience and qualifications

Benefits:

• Competitive health, dental, and vision benefits
• Retirement savings plan with company matching
• Employee assistance program
• Generous vacation and time-off policies
• Professional development opportunities

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Security Systems Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Hikvision is the world’s leading supplier of video surveillance solutions, featuring the industry’s strongest R&D workforce
• Since August of 2015, Hikvision Canada has enjoyed staggering growth, seeing rapid expansion throughout Québec, Ontario, the Prairies, the Maritimes, and British Columbia
• Its impressive line of innovative surveillance solutions feature high-end and high-performance products geared to the Canadian market
• Its dedicated sales network offers personalized services focusing on enterprise solutions and cultivating partnerships

Company Specialties:

• Security
• VMS
• IP Cameras
• DVRs
• NVRs
• and CCTV

Company Website: https://ca.hikvision.com/en/about/careers

ASSUMPTION: Hikvision Canada is a growing company with a strong focus on innovation and customer satisfaction. Successful candidates will be comfortable working in a dynamic, fast-paced environment and be eager to contribute to the company's continued growth and success.

📊 Role Analysis

Career Level: Mid-career

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the organization

Work Arrangement: On-site, with potential flexibility for remote work depending on the candidate's needs and the company's policies

Growth Opportunities:

• Potential career advancement within the marketing department or related fields
• Opportunities to work on high-impact projects and contribute to the company's strategic initiatives
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization. Successful candidates will be proactive in seeking out new challenges and taking on additional responsibilities as they become available.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with state-of-the-art customer experience showrooms

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a major city in the Greater Toronto Area, with a diverse population and a thriving business ecosystem
• The city offers easy access to major transportation networks, including highways, public transit, and international airports
• Mississauga is home to a wide range of industries, including finance, technology, healthcare, and manufacturing

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: The office environment at Hikvision Canada is designed to foster collaboration, innovation, and employee well-being. Successful candidates will be comfortable working in a dynamic, fast-paced office setting and be eager to contribute to the company's continued growth and success.

💼 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with the company's values, particularly in your approach to work and decision-making?
• How do you prefer to work in a team, and how do you handle conflicts or differing opinions?
• How do you stay organized and manage your time in a fast-paced, dynamic work environment?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: Hikvision Canada values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values. Successful candidates will be able to thrive in a dynamic, collaborative work environment and be excited about the opportunity to grow and develop within the organization.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings
• The work environment can be fast-paced and demanding, requiring strong time management and organizational skills
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• The security industry is subject to rapid technological changes, requiring continuous learning and adaptation

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that require strong time management, organizational, and adaptability skills. Successful candidates will be able to thrive in a dynamic, fast-paced work environment and be eager to take on new challenges as they arise.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager positions within the security industry, but may offer unique opportunities for growth and development within a growing company
• Candidates should consider their long-term career goals and whether this role aligns with their desired career path and growth opportunities
• Comparable roles may offer different compensation packages, benefits, and work-life balance options, so candidates should carefully evaluate the total rewards package when considering job offers

ASSUMPTION: When comparing this role to similar positions, candidates should consider the company's size, growth prospects, and cultural fit, as well as the specific responsibilities and requirements of the role. Successful candidates will be able to identify the unique opportunities and challenges presented by this role and determine whether it aligns with their long-term career goals and aspirations.

📝 Sample Projects

• Developing and executing a successful go-to-market strategy for a new IP camera product line
• Conducting market research and analysis to inform product positioning and messaging for a new VMS platform
• Managing the product lifecycle for a discontinued DVR product, including inventory clearance and customer communication

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a product marketing manager may face in this role. Successful candidates will be able to demonstrate their ability to manage complex projects, work effectively with cross-functional teams, and drive results in a dynamic, fast-paced work environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that strategy?
• How does the company support the professional development and growth of its employees, particularly in marketing and related fields?
• Can you provide an example of a successful product launch or marketing campaign that the company has executed, and what role did the product marketing manager play in its success?
• How does the company approach cross-functional collaboration and information sharing, particularly between marketing, sales, and product teams?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's culture, and the expectations for success. Successful candidates will be able to ask insightful questions that demonstrate their understanding of the role and their commitment to contributing to the company's mission and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for a phone or video screening interview, focusing on your communication and presentation skills
• Be ready to discuss your understanding of the security industry, market trends, and competitive landscape
• Prepare for on-site or virtual interviews, focusing on your cultural fit and problem-solving skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

``` This provides a comprehensive overview of the Product Marketing Manager role at Hikvision Canada, including key responsibilities, required qualifications, compensation and benefits, company context, role analysis, location and work environment, cultural fit considerations, potential challenges, similar roles comparison, sample projects, key interview questions, and next steps for applicants. It also includes explicit assumptions and explanations to ensure transparency and clarity for job seekers.