Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Scale Army Careers

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Part-time (20 hours/week)

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new and existing products
• Creating high-quality marketing materials and content that resonates with customers
• Collaborating with cross-functional teams to ensure product messaging and positioning align with customer needs
• Conducting customer research and market analysis to inform product improvements and strategic decisions

ASSUMPTION: This role requires a strong technical background and the ability to translate complex technical features into customer-friendly messaging. It is ideal for candidates with experience in SaaS or data-driven environments.

📋 Key Responsibilities

✅ Go-to-Market Strategy Development: Develop and execute go-to-market strategies for new and existing products, ensuring alignment with overall business objectives. Collaborate with product and engineering teams to understand technical features and translate them into clear, customer-friendly messaging. Ensure product positioning and messaging effectively differentiate the product in the competitive landscape.

✅ Content Creation & Messaging: Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars. Work with sales and customer success teams to develop customer-facing content that communicates product value. Craft compelling email campaigns, website copy, and social media content that drives awareness and engagement.

✅ Product Training & Enablement: Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively. Develop sales tools and collateral that align with the product messaging and drive customer acquisition.

✅ Customer and Market Insights: Conduct customer research to understand market needs, customer pain points, and competitor offerings. Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions.

✅ Technical Product Expertise: Leverage deep technical product knowledge to create content that resonates with both technical and business audiences. Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations.

ASSUMPTION: This role requires a strong technical background and the ability to work effectively with cross-functional teams. Successful candidates will have experience in product marketing, preferably in a SaaS or data-driven environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3+ years of experience in product marketing, preferably in a SaaS or data-driven environment.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies
• Ability to translate complex technical features into customer-centric messaging
• Strong communication skills with the ability to work effectively with cross-functional teams
• Proficient in marketing tools like HubSpot, Google Analytics, and social media platforms
• Experience in creating technical documentation, presentations, and sales enablement content
• Comfortable working with data-driven insights to inform product decisions and marketing strategies

Preferred Skills:

• Experience with databases, data warehousing (e.g., Snowflake, Datadog), or related technologies
• Familiarity with the competitive landscape in data infrastructure and analytics

ASSUMPTION: Candidates with experience in data infrastructure, analytics, or related fields may have an advantage in this role. However, a strong technical background and proven product marketing experience are the most critical qualifications.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (This is an estimate based on industry standards for a mid-level product marketing role in a remote, fully-remote, or hybrid work arrangement. The actual salary may vary based on experience, skills, and company-specific factors.)

Benefits:

• Fully-remote work arrangement with flexible hours
• Opportunity to work with a dynamic team in a growing SaaS company
• Potential for career growth and development in a fast-paced environment

Working Hours: 10 AM - 2 PM EST, part-time (20 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on remote hiring and connecting talented people around the world with remote roles in the U.S., paid in USD.

Company Size: Small (11-50 employees), which offers a dynamic and agile work environment with opportunities for growth and impact.

Founded: 2021, with a mission to change the way job boards operate by making the process clearer, more transparent, and more beneficial for candidates.

Company Description:

• Scale Army Careers connects talented people around the world with remote roles in the U.S., paid in USD.
• The company aims to make the job application process more transparent and less chaotic by providing clear job descriptions, expert review, and timely feedback.
• Scale Army Careers focuses on great jobs, matched right, with no guesswork or chaos.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• and Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a unique platform that focuses on providing clear, vetted job opportunities for candidates. This role is an excellent fit for individuals looking to grow their careers in a dynamic, remote work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience), with opportunities for growth and development in a fast-paced environment.

Reporting Structure: This role reports directly to the hiring manager or a relevant department head within the company.

Work Arrangement: Fully-remote, with flexible hours (10 AM - 2 PM EST, part-time - 20 hours/week).

Growth Opportunities:

• Potential for career advancement as the company grows and expands its offerings
• Opportunity to work on a variety of projects and gain exposure to different aspects of the business
• Chance to develop skills and expertise in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the company is still in its early stages and has plans to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Fully-remote, with no physical office location required.

Office Location(s): Not applicable (fully-remote work arrangement)

Geographic Context:

• The company operates remotely, allowing employees to work from anywhere with an internet connection.
• This role is open to candidates worldwide, with a focus on connecting talented individuals with remote roles in the U.S., paid in USD.
• The company's headquarters is in New York, NY, but employees are not required to be based in the U.S.

Work Schedule: Part-time (20 hours/week), with flexible hours (10 AM - 2 PM EST).

ASSUMPTION: The fully-remote work arrangement offers candidates the flexibility to work from anywhere, making this role an attractive option for individuals looking to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Product marketing experience and expertise
• Technical background and ability to translate complex technical features into customer-centric messaging
• Communication skills and ability to work effectively with cross-functional teams
• Problem-solving skills and ability to manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategies, content creation, and customer research in your interview
• Demonstrate your ability to work effectively in a remote, fully-remote, or hybrid work arrangement

ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Creation, Technical Expertise, Customer Research, Data Warehousing, Sales Enablement, Collaboration, Communication, Analytics, Market Insights, Problem Solving, Project Management, Email Campaigns, Social Media, Technical Documentation

ASSUMPTION: The application process for this role is straightforward and designed to be transparent and beneficial for candidates. The company aims to provide timely feedback and clear communication throughout the process.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Data warehousing tools (e.g., Snowflake, Datadog)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or mastered with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Transparency and clear communication
• Expert review and vetting of job opportunities
• Focus on great jobs, matched right, with no guesswork or chaos

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Flexible and remote work arrangements

Self-Assessment Questions:

• Do you have experience in product marketing, preferably in a SaaS or data-driven environment?
• Are you comfortable working in a fully-remote or hybrid work arrangement?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?
• Are you comfortable managing multiple projects simultaneously and driving results in a fast-paced environment?

ASSUMPTION: The company values transparency, clear communication, and a focus on providing great jobs, matched right. Candidates who share these values and are comfortable working in a dynamic, remote environment will be well-suited to this role.

⚠️ Potential Challenges

• The role requires a strong technical background and the ability to translate complex technical features into customer-friendly messaging, which may be challenging for candidates without relevant experience.
• The fully-remote work arrangement may present communication and collaboration challenges for some individuals.
• The fast-paced, dynamic environment may be overwhelming for candidates who prefer a more structured or stable work environment.
• The company is still in its early stages, which may present uncertainties and challenges as it grows and expands its offerings.

ASSUMPTION: These potential challenges can be mitigated by carefully considering the role's requirements and the company's work environment before applying. Candidates who are comfortable with remote work, have relevant experience, and are prepared for a fast-paced, dynamic environment will be best suited to this role.

📈 Similar Roles Comparison

• This role is unique in its focus on connecting talented people around the world with remote roles in the U.S., paid in USD, and its commitment to providing clear, vetted job opportunities for candidates.
• The company's expertise in marketing services and remote hiring sets it apart from other employers in the industry.
• Career growth and development opportunities may be more limited in this role compared to larger, more established companies, but the dynamic and agile work environment offers unique benefits and experiences.

ASSUMPTION: This role offers a unique opportunity for candidates looking to grow their careers in a dynamic, remote work environment. While the company is still in its early stages, it has the potential to provide significant growth and development opportunities as it expands its services and customer base.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data warehousing product, including customer research, messaging, and launch planning
• Creating a comprehensive content marketing plan for a series of webinars focused on data infrastructure and analytics
• Conducting a competitive analysis and market trends report to inform product positioning and strategic decisions

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Product Marketing Manager may encounter in this role. The specific projects and initiatives will vary based on the company's priorities and the product's lifecycle.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the coming years?
• How does the company support employees working remotely, and what tools and resources are provided to ensure a productive work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What opportunities are there for career growth and development within the company, and how does the company support employees in achieving their long-term career goals?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development. Asking thoughtful and insightful questions demonstrates the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form here
• Record a video showcasing your skill sets and submit it along with your application
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, its products, and the role's requirements
• Follow up with the hiring manager or HR representative within 72 hours of your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.