📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Promethean
🔹 Location: Blackburn with Darwen, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Acting as the storyteller of the organization, sharing knowledge about its products with both external and internal audiences
- Creating a range of written materials for various purposes and supporting marketing execution activities
- Ensuring sales channels have the information they need to sell the organization’s offerings and gathering customer feedback
- Collaborating cross-functionally with sales, corporate, and marketing teams, as well as reseller channels and other go-to-market teams
- Working with product management to help identify and prioritize market development, pricing, and bundling/packaging strategy
ASSUMPTION: This role requires a strong understanding of both the b-to-b and b-to-c markets, as well as the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop a deep understanding of the full range of Promethean technologies and partner products, with a potential focus on software and workplace products
✅ Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters to partners, buyers, and users
✅ Work cross-functionally with sales, corporate, and marketing teams, reseller channels, and other go-to-market teams to support awareness and demand campaigns
✅ Understand the structure of the sales organization and relevant channel partners, and work in collaboration with the sales enablement team to identify sales personas and their content and delivery preferences
✅ Assist in the creation of enablement content and go-to-market content and processes
✅ Participate in competitive analysis to help define the market ecosystem
✅ Understand how to identify buyers, uncover buyer needs, and define buyer personas within specific market segments, understanding the stages of the buying process and the information requirements that must be satisfied for the buyer to progress from stage to stage
✅ Be knowledgeable about data sources and reporting tools used within the organization, working with marketing operations and sales operations to develop familiarity with demand waterfall and sales pipeline stages
✅ Partner closely with product management to help identify and prioritize market development, pricing, and bundling/packaging strategy
✅ Understand and work towards the overarching company goals and objectives
✅ Perform other duties as assigned
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work effectively in a fast-paced, global, and collaborative setting.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: Proven track record of strong cross-organizational collaboration and partnership, prior experience in technology sales and marketing across workplace and education
Required Skills:
- Creative, curious, passionate, high-energy, and driven, with a bias for action and business impact
- Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making
- Excellent written communication and presentation skills
- Motivated, driven, and self-starting attitude
- Ability to work in a fast-paced, global, and collaborative setting, taking initiative, managing time effectively, and persuading others to get buy-in from other teams
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: £47,400 - £71,100 + 10% variable pay
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global and collaborative work environment
Working Hours: Full-time, with some domestic and international travel required (up to 15% of the time)
ASSUMPTION: The salary range provided is based on the AI-assisted estimate and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Promethean is a leading education technology company working to transform the way the world learns and collaborates. They specialize in interactive whiteboards, education, interactive display, technologies, learner response, innovation, teaching, collaboration, classroom software, classroom, student engagement, student motivation, and learning.
Company Size: Promethean has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Promethean was founded in 1996 in Blackburn, England, and has since expanded globally to serve 126 countries.
Company Description:
- Promethean is a leading education technology company working to transform the way the world learns and collaborates
- From their founding in Blackburn, England, more than 25 years ago to their global operations serving 126 countries today, they’ve continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs
- With headquarters in Seattle, Washington, and offices worldwide, Promethean is a subsidiary of Mynd.ai, Inc., a public company listed in the NYSE American (MYND)
Company Specialties:
- Interactive whiteboards
- Education
- Interactive display
- Technologies
- Learner response
- Innovation
- Teaching
- Collaboration
- Classroom software
- Classroom
- Student engagement
- Student motivation
- Learning
- And edtech
Company Website: PrometheanWorld.com
ASSUMPTION: Promethean's focus on education technology and global collaboration provides an exciting and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in technology sales and marketing, seeking to advance their careers in a mid-sized company environment.
Reporting Structure: The Product Marketing Manager will work closely with various teams, including sales, corporate, marketing, reseller channels, and other go-to-market teams, as well as product management.
Work Arrangement: This is a hybrid role, requiring access to the Blackburn office on a regular basis, with some domestic and international travel required (up to 15% of the time).
Growth Opportunities:
- Working with a global team and collaborating with various departments provides opportunities for professional growth and development
- As the company continues to expand and innovate, there may be opportunities for career advancement within the organization
ASSUMPTION: The hybrid work arrangement and global team structure provide ample opportunities for professional growth and development within this role.
🌍 Location & Work Environment
Office Type: Promethean has offices worldwide, with the primary headquarters located in Seattle, Washington, and a significant presence in Blackburn with Darwen, United Kingdom.
Office Location(s): 720 Olive Way, Suite 1500, Seattle, Washington 98101, US; Lower Philips Road, Blackburn, Lancashire BB1 5TH, GB; 4550 N Point Pkwy, Suite 370, Alpharetta, Georgia 30022, US
Geographic Context:
- The Blackburn with Darwen office is located in the North West of England, offering a mix of urban and rural environments with easy access to major cities like Manchester and Liverpool
- The United Kingdom provides a diverse and multicultural work environment, with a strong focus on education and technology
- The global nature of the company allows for collaboration with teams and stakeholders from various countries and cultures
Work Schedule: Full-time, with some flexibility for remote work as part of the hybrid arrangement
ASSUMPTION: The hybrid work arrangement and global team structure provide a flexible and inclusive work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the director or senior leadership
Key Assessment Areas:
- Understanding of the education technology industry and market trends
- Communication and presentation skills
- Problem-solving and analytical skills
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the education technology industry and market trends in your application materials
- Prepare examples of your written materials and marketing campaigns to showcase your skills and accomplishments
- Research Promethean's company culture and values to ensure a strong cultural fit
ATS Keywords: Product marketing, education technology, cross-functional collaboration, marketing execution, sales enablement, competitive analysis, buyer personas, market development, pricing strategy, bundling/packaging
ASSUMPTION: Promethean's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing, project management, and data visualization tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Promethean is committed to exploring, innovating, and inspiring, designing learning and collaboration tools that are built for breakthroughs
- Collaboration: Promethean fosters a global and collaborative work environment, encouraging teamwork and cross-functional collaboration
- Inclusion: Promethean promotes a diverse and inclusive work environment, valuing the unique perspectives and experiences of its employees
Work Style:
- Fast-paced and dynamic work environment
- Global and collaborative team structure
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I have a strong understanding of the education technology industry and market trends?
- Am I comfortable working in a fast-paced, global, and collaborative setting, taking initiative, managing time effectively, and persuading others to get buy-in from other teams?
- Do I share Promethean's commitment to innovation, collaboration, and inclusion?
ASSUMPTION: Promethean's company values and work style provide a strong foundation for a positive and inclusive work environment for employees.
⚠️ Potential Challenges
- Working in a fast-paced, global, and collaborative setting may require strong time management and prioritization skills
- Collaborating with various teams and stakeholders may require strong communication and interpersonal skills
- The hybrid work arrangement may require flexibility and adaptability to balance remote and on-site work
- The global nature of the company may require working with teams and stakeholders in different time zones
ASSUMPTION: While Promethean's work environment offers numerous opportunities for professional growth and development, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on cross-functional collaboration and working with a global team
- In the education technology industry, Promethean is known for its innovative and collaborative work environment, providing a unique opportunity for candidates seeking to advance their careers in this field
- Career paths within Promethean may vary depending on the candidate's skills, experience, and interests, with opportunities for growth and development within the organization
ASSUMPTION: Promethean's product marketing role offers a unique blend of collaboration, innovation, and global teamwork, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive product positioning and messaging framework for a new software product launch
- Creating a competitive analysis report to inform market development and pricing strategies
- Designing and implementing a sales enablement program to support the launch of a new workplace product
ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives the Product Marketing Manager may be responsible for, highlighting the role's focus on collaboration, innovation, and global teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Product Marketing Manager at Promethean?
- How does Promethean support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Promethean foster a culture of innovation, collaboration, and inclusion?
- What are the primary challenges facing the Product Marketing team, and how can this role contribute to addressing them?
ASSUMPTION: These key questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for the Product Marketing Manager role at Promethean.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your written materials and marketing campaigns to showcase your skills and accomplishments
- Research Promethean's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
