Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: PHIL

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Health Tech, Pharmaceuticals

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading product marketing strategy in partnership with Product and Sales teams
• Crafting clear, compelling messaging that differentiates PHIL's offering
• Creating high-quality, technical content for various channels and audiences
• Conducting competitive and market intelligence to inform positioning and enablement tools
• Collaborating cross-functionally to ensure product and sales alignment
• Defining and tracking performance metrics to optimize product marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. A background in B2B product marketing within the pharmaceutical or health tech sectors is highly desirable.

📋 Key Responsibilities

✅ Build and own a comprehensive product marketing strategy in partnership with Product and Sales

✅ Develop clear, compelling messaging that articulates PHIL's value proposition and differentiates its offering

✅ Create high-quality, technical content such as white papers, case studies, presentations, and website copy

✅ Own competitive and market intelligence; translate insights into actionable positioning and enablement tools

✅ Develop and maintain a library of sales enablement materials including battle cards, training decks, and product one-pagers

✅ Collaborate cross-functionally to ensure product and sales alignment

✅ Define and track performance metrics for product marketing initiatives; optimize based on data

ASSUMPTION: This role requires a strong understanding of the pharmaceutical or health tech industry, as well as the ability to create technical content for various audiences.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Experience: 4–6+ years of experience in B2B product marketing, preferably within the pharmaceutical or health tech sectors

Required Skills:

• Proven success executing go-to-market and content strategies in high-growth environments
• Demonstrated ability to create high-quality, technical content for executive and industry audiences
• Strong cross-functional collaboration and communication skills
• Excellent writing, editing, and verbal communication capabilities

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the pharmaceutical or health tech industry

ASSUMPTION: Candidates with a strong background in B2B product marketing and experience in the pharmaceutical or health tech sectors are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $145,000 per year (based on experience and industry standards for mid-senior level roles in health tech)

Benefits:

• Ground floor opportunity with one of the fastest-growing startups in health-tech
• Fully remote working environment
• Competitive compensation
• Full benefits (medical, dental, vision)
• 401(k) contribution opportunity

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is based on industry standards for mid-senior level roles in health tech and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: PHIL operates in the health tech and pharmaceutical sectors, focusing on improving patient access to medications and enhancing brand outcomes for pharmaceutical manufacturers.

Company Size: PHIL has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: PHIL was founded in 2015, making it a relatively young and fast-growing startup.

Company Description:

• PHIL is a Series D health-tech startup building a platform that interfaces between doctors, pharmacies, and patients to streamline the prescription process.
• The company aims to change the complex and archaic industry by providing an end-to-end prescription management and delivery service.
• PHIL's B2B2C platform connects patients, prescribers, pharmacies, and manufacturers, enabling easy and affordable access to medicine.

Company Specialties:

• Patient Access
• Channel Strategy
• Distribution Network
• Provider Engagement
• Field Team Enablement
• Digital Hub

Company Website: phil.us

ASSUMPTION: PHIL's focus on patient experience and overall human wellbeing creates a mission-driven work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the product marketing function.

Reporting Structure: The Product Marketing Manager reports directly to the Senior Marketing Manager and collaborates with cross-functional teams, including Product and Sales.

Work Arrangement: This role is fully remote, with the requirement to be based in the United States.

Growth Opportunities:

• As PHIL continues to grow, there may be opportunities to expand the product marketing team and take on a leadership role.
• This role offers the chance to shape the product marketing function and make a significant impact on the company's success.
• PHIL's fast-paced environment provides opportunities to learn and grow professionally.

ASSUMPTION: The fully remote work arrangement allows for a flexible schedule and better work-life balance, while the company's growth trajectory presents exciting career opportunities.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• San Francisco, California, is known for its vibrant tech industry and diverse culture.
• The city offers a high cost of living but also has a strong job market and numerous amenities.
• Working remotely allows for a more flexible lifestyle and the opportunity to live in other parts of the United States.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The fully remote work arrangement allows for a more flexible lifestyle and the opportunity to live in other parts of the United States, while the company's location in San Francisco provides access to a vibrant tech industry and diverse culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Take-home assignment or case study
• Final interview with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Product marketing strategy and planning
• Content creation and communication skills
• Industry knowledge and competitive analysis
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and performance tracking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Demonstrate your understanding of the pharmaceutical or health tech industry and PHIL's mission.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Creation, Competitive Intelligence, Sales Enablement, Cross-Functional Collaboration, Performance Metrics, Technical Content, Communication Skills, Analytical Skills

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and ability to work effectively with cross-functional teams. A strong understanding of the pharmaceutical or health tech industry is essential for success in this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific tech stack and marketing preferences.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Data-driven
• Mission-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Mission-focused and patient-centric

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to decision-making?
• Are you passionate about improving patient access to medications and enhancing overall human wellbeing?

ASSUMPTION: PHIL's mission-driven and collaborative work environment values candidates who are passionate about improving patient access to medications and enhancing overall human wellbeing.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require adaptability and the ability to manage multiple priorities.
• The fully remote work arrangement may present challenges in maintaining work-life balance and fostering a sense of connection with colleagues.
• The competitive and complex nature of the pharmaceutical or health tech industry may require a strong understanding of the market and a strategic approach to product marketing.
• The need to create high-quality, technical content for various audiences may present challenges in terms of time management and prioritization.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and personal fulfillment that come with working at a mission-driven, fast-growing startup in the health tech industry.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager in other health tech or pharmaceutical companies, but PHIL's focus on patient access and medication affordability sets it apart.
• The fully remote work arrangement and fast-paced environment may differ from more traditional corporate settings.
• This role offers the opportunity to shape the product marketing function and make a significant impact on the company's success, which may not be available in larger, more established organizations.

ASSUMPTION: PHIL's unique focus on patient access and medication affordability, combined with its fast-paced and dynamic work environment, sets this role apart from similar positions in other companies.

📝 Sample Projects

• Developing a go-to-market strategy for a new pharmaceutical product launch
• Creating a competitive analysis report to inform product positioning and messaging
• Designing and implementing a sales enablement program to support the field sales team
• Conducting market research to identify opportunities for product expansion or improvement

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Product Marketing Manager role at PHIL.

❓ Key Questions to Ask During Interview

• How does PHIL differentiate itself from other health tech or pharmaceutical companies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PHIL support the professional growth and development of its employees?
• What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
• How does PHIL foster a collaborative and inclusive work environment, particularly in a fully remote setting?

ASSUMPTION: These key questions help assess the company's culture, growth opportunities, and expectations for the role, allowing candidates to make an informed decision about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the PHIL careers page
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.