📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Gravyty
🔹 Location: Remote (UK, Canada, US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for new features and product releases
- Crafting compelling narratives that connect product value to customer outcomes
- Collaborating with cross-functional teams to align messaging and enable sales and client success
- Supporting competitive intelligence and win/loss analysis
ASSUMPTION: This role requires a strong understanding of B2B or B2B2C SaaS, with a focus on storytelling, strategy, and cross-functional collaboration. Experience in a startup or fast-paced environment is preferred.
📋 Key Responsibilities
✅ Own product positioning and messaging for alumni and donor engagement products
✅ Drive go-to-market strategy for new features and product releases, including messaging, enablement assets, and launch planning
✅ Craft compelling narratives that connect product value to customer outcomes across various channels
✅ Partner with customer marketing on awareness campaigns, product updates, and onboarding experiences
✅ Support competitive intelligence and win/loss analysis to inform GTM and product decisions
✅ Enable sales and client success with tools, training, and content that help them convert and retain customers
✅ Collaborate with product management, sales, client success, and marketing teams to align messaging, feedback loops, and priorities
ASSUMPTION: This role requires a proactive and self-starting mindset, with the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in B2B or B2B2C SaaS product marketing
Required Skills:
- Excellent storytelling and communication skills
- Proactive and self-starting mindset
- Strong cross-functional collaboration skills
- Familiarity with EdTech space, donor/alumni engagement, and SaaS GTM
- Experience with tools like Salesforce, HubSpot, Asana, and Google Suite
Preferred Skills:
- Experience with sales enablement platforms like Highspot or Showpad
- Completion or exploration of the Product Marketing Alliance Core Certification
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Competitive benefits package
- Employer-matched retirement plans
- Flexible time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 2-3 years of experience in a similar role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (EdTech SaaS)
Company Size: 51-200 employees (Global team of 150+)
Founded: 2014 (as a merger of two companies)
Company Description:
- Gravyty is an EdTech SaaS company dedicated to transforming the way institutions engage students, alumni, and donors.
- Their AI-powered platform breaks down data and technology silos, creating a seamless experience across the entire lifecycle.
- Trusted by over 2,750 institutions and organizations, Gravyty powers more than 25.5 million interactions annually.
Company Specialties:
- Fundraising
- Alumni Engagement
- Community Engagement
- Donor Relations
- Stewardship
- Advancement
- AI for Good
- Purpose-driven Technology
- Fundraising Software
- Higher Education
- Nonprofit
- Corporations and K12
Company Website: https://www.gravyty.com/
ASSUMPTION: Gravyty's focus on EdTech SaaS and its commitment to innovation, excellence, and making a real impact make it an attractive employer for candidates seeking a purpose-driven company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Product Marketing
Work Arrangement: Fully remote (UK, Canada, US)
Growth Opportunities:
- Potential to grow into a senior role as the company expands
- Chance to work on cutting-edge technology and make a significant impact on the company's success
- Opportunity to collaborate with and learn from a diverse, global team
ASSUMPTION: This role offers significant growth potential for the right candidate, as Gravyty continues to expand and unify its platform following its recent merger.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (Remote work only)
Geographic Context:
- Gravyty is a global company with employees based in the UK, Canada, and the US.
- Remote work allows for a flexible work-life balance and the opportunity to work from anywhere within these regions.
- The company offers competitive benefits, employer-matched retirement plans, and flexible time off.
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: Gravyty's fully remote work environment allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a remote-friendly work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Product Marketing and other team members
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Storytelling and communication skills
- Cross-functional collaboration and teamwork
- Problem-solving and strategic thinking
- Familiarity with EdTech space, donor/alumni engagement, and SaaS GTM
- Technical skills with relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling, strategic, and cross-functional collaboration skills.
- Include specific examples of how you've driven go-to-market strategy, crafted compelling narratives, and collaborated with cross-functional teams in your previous roles.
- Demonstrate your familiarity with the EdTech space and Gravyty's platform in your application materials.
ATS Keywords: Product Marketing, Storytelling, Strategy, Cross-Functional Collaboration, Sales Enablement, Competitive Intelligence, Messaging, Go-To-Market Strategy, Customer Outcomes, Onboarding, Sales Tools, Technical PMM, Customer Marketing, Asana, Salesforce, HubSpot, Google Suite
ASSUMPTION: Gravyty's application process is designed to assess candidates' skills and cultural fit, with a focus on storytelling, strategy, and cross-functional collaboration.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Asana
- Google Suite
- Highspot or Showpad (bonus)
ASSUMPTION: Familiarity with these tools is preferred, but Gravyty is willing to train the right candidate on any necessary software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Purpose-driven
Work Style:
- Collaborative
- Proactive
- Adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about storytelling and driving strategic initiatives?
- Do you have experience working remotely and managing your time effectively?
ASSUMPTION: Gravyty values candidates who are innovative, excellence-driven, and passionate about making a real impact through their work. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- The fast-paced nature of the role may present challenges in balancing multiple priorities and meeting tight deadlines.
- Gravyty's global team may require occasional collaboration with team members in different time zones.
- The competitive nature of the EdTech SaaS industry may present challenges in standing out and driving success for the company's products.
ASSUMPTION: These challenges can be overcome with strong self-motivation, effective time management, and a proactive approach to collaboration and communication.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on storytelling and cross-functional collaboration.
- Gravyty's focus on EdTech SaaS sets it apart from other companies in the industry, offering a unique opportunity to work on cutting-edge technology in the education and nonprofit sectors.
- This role offers significant growth potential, as Gravyty continues to expand and unify its platform following its recent merger.
ASSUMPTION: Candidates should consider their interest in EdTech SaaS and their preference for a fast-paced, collaborative work environment when comparing this role to similar positions.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature release, including messaging, enablement assets, and launch planning
- Crafting compelling narratives that connect product value to customer outcomes across various channels, such as sales decks, one-pagers, emails, and in-product messaging
- Partnering with customer marketing to create awareness campaigns, product updates, and onboarding experiences for new customers
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does Gravyty support the professional growth and development of its employees?
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does Gravtty foster a culture of innovation and excellence, and how can this role contribute to that culture?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gravtty measure the success of its product marketing efforts, and how can this role help improve those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the company's culture, priorities, and expectations for this role, allowing them to make an informed decision about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling, strategic, and cross-functional collaboration skills, as well as your familiarity with the EdTech space and Gravtty's platform.
- Prepare examples of how you've driven go-to-market strategy, crafted compelling narratives, and collaborated with cross-functional teams in your previous roles.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
