📌 Core Information
🔹 Job Title: Product Marketing Manager, Channels
🔹 Company: Braze
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
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📌 Essential Job Details
🚀 Job Overview
Braze is seeking an experienced product marketer to lead the go-to-market strategy and execution for their core marketing channels, such as email and mobile. The Product Marketing Manager, Channels will be responsible for developing compelling narratives, content, and programs to drive growth and adoption of these critical customer engagement capabilities.
ASSUMPTION: Based on the job description, this role is focused on product marketing for Braze's core channel offerings rather than broader corporate or brand marketing. The successful candidate will need to deeply understand the company's target customers and market landscape to effectively position and promote Braze's channel products.
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📋 Key Responsibilities
✅ Develop a strong understanding of Braze's core buyers, their preferred channels and touchpoints, and the overall market landscape
✅ Conduct market and customer research to identify emerging trends, competitive threats, and unmet customer needs
✅ Create differentiated positioning and messaging to fuel content, campaigns, and sales enablement
✅ Prepare engaging content (web pages, demos, sales decks, blogs, etc.) to showcase the value of Braze's channels and cross-channel strategy
✅ Lead product launches and releases for new channel features and enhancements
✅ Partner with Marketing and Customer Success teams to drive channel adoption and education
✅ Collaborate with enablement teams to ensure the entire go-to-market function is equipped to effectively communicate Braze's channel capabilities
✅ Identify opportunity areas and develop action plans to achieve continued success
ASSUMPTION: The key responsibilities outlined cover the full scope of product marketing, including market research, content development, launch management, cross-functional collaboration, and performance optimization. This aligns with the expectations for an experienced product marketing manager role.
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🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of product marketing experience, preferably at high-growth B2B SaaS companies
Skills:
- Excellent written, verbal, and visual communication skills with strong attention to detail
- Proven storytelling abilities to convey complex concepts to different audiences
- Track record of successful cross-functional collaboration and project management
- Critical thinking and decision-making skills to navigate obstacles and resolve issues
- Metrics-driven approach focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
ASSUMPTION: While specific educational requirements are not stated, the 4+ years of relevant experience and demonstrated skills in product marketing, communication, and cross-functional collaboration are typical for this level of role. The preferred background in B2B SaaS also aligns with the nature of Braze's business.
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💰 Compensation & Benefits
Salary Range: $116,600 - $147,100/year with an expected On Target Earnings (OTE) between $129,600 - $163,400/year (including bonus or commission)
Benefits: Competitive compensation including equity, retirement and stock purchase plans, flexible paid time off, comprehensive benefits, family services, professional development opportunities, community engagement, and collaborative, transparent culture
Industry Comparison: The provided salary range appears to be competitive for a senior-level product marketing role in the Austin, Texas market based on industry salary data. Braze's comprehensive benefits package also seems in line with or exceeds industry standards for high-growth B2B SaaS companies.
ASSUMPTION: The salary range and benefits information provided are accurate for this role at Braze. While the exact offer may vary based on individual factors, this compensation package appears to be within the expected range for an experienced product marketing manager in this location and industry.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Braze is a leading customer engagement platform that helps brands create more meaningful connections with their customers.
Company Size: Braze has a global presence with offices in major tech hubs around the world.
Company Stage: Braze is a high-growth, well-established B2B SaaS company.
ASSUMPTION: Based on the job listing and Braze's marketing materials, the company appears to be a prominent player in the customer engagement/marketing technology space, with a global footprint and a reputation as a great place to work.
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📊 Role Analysis
Career Level: This is a senior-level product marketing role, requiring 4+ years of relevant experience.
Reporting Structure: The Product Marketing Manager, Channels will likely report to a senior marketing or product leadership role.
Team Size/Composition: The size and composition of the broader marketing and product teams were not specified, but this role will require close collaboration across multiple functions.
Growth Opportunities: Successful performance in this role could lead to further advancement within Braze's marketing or product organizations.
ASSUMPTION: While the exact reporting structure and team composition are not detailed, this senior-level product marketing position is typical of a growth-stage B2B SaaS company like Braze, with opportunities for career progression.
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🌍 Location & Work Environment
Office Type: The role is based in Braze's Austin, Texas office, but the company offers both in-office and remote work options.
Geographic Context: Austin is a rapidly growing tech hub known for its vibrant culture, thriving startup ecosystem, and relatively low cost of living compared to other major U.S. tech centers.
Work Schedule: The job description does not specify work schedule details, but a fast-paced, high-growth environment is implied.
Regional Considerations: Austin's diverse, talent-rich workforce and reputation as a desirable place to live may appeal to many candidates.
ASSUMPTION: While the work environment details are not fully specified, the location in Austin and Braze's flexible work policies suggest a modern, progressive work culture typical of successful B2B SaaS companies.
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💼 Interview & Application Insights
Typical Process: The interview process likely includes an initial phone/video screen, followed by 1-2 rounds of in-person or remote interviews with the hiring team and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's product marketing expertise, storytelling abilities, cross-functional collaboration skills, and data-driven decision-making.
Application Tips: Applicants should highlight their relevant product marketing experience, communication skills, and ability to drive measurable results. Tailoring their resume and cover letter to the specific role and Braze's values will be important.
ATS Keywords: Relevant keywords may include "product marketing", "go-to-market strategy", "content development", "channel marketing", "customer research", and "marketing automation."
ASSUMPTION: The typical interview process and key assessment areas are based on standard practices for senior-level product marketing roles in the B2B SaaS industry. The application tips and ATS keywords are also industry-standard recommendations.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Eloqua, Pardot)
- Customer data platforms (CDPs) and customer relationship management (CRM) systems
- Content management systems (CMS) and digital asset management (DAM) tools
- Data analytics and visualization software (e.g., Tableau, Power BI)
- Presentation and design tools (e.g., PowerPoint, Canva, Adobe Creative Cloud)
ASSUMPTION: While the job description does not explicitly mention specific tools, these are common technologies used by product marketers in the B2B SaaS industry.
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👔 Cultural Fit Considerations
Company Values: Braze values collaboration, transparency, and a fun, vibrant culture, as evidenced by their recognition as a Great Place to Work®.
Work Style: The role requires a self-starter who thrives in a fast-paced, high-growth environment and is comfortable working cross-functionally.
Self-Assessment: Applicants should consider whether they are passionate about solving challenging problems, have a bias towards action, and can excel in a dynamic, rapidly scaling organization.
ASSUMPTION: Braze's culture and work style are inferred from the job description, their workplace awards, and typical expectations for a senior product marketing role in a high-growth B2B SaaS company.
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⚠️ Potential Challenges
The Product Marketing Manager, Channels role at Braze may face the following potential challenges:
- Balancing multiple priorities and projects simultaneously in a fast-paced environment
- Effectively communicating complex product information to diverse audiences
- Navigating cross-functional collaboration and aligning stakeholders
- Staying ahead of rapidly evolving market trends and customer needs
ASSUMPTION: These potential challenges are common for experienced product marketing managers based on the scope of responsibilities outlined in the job description.
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📈 Similar Roles Comparison
This Product Marketing Manager, Channels role is similar to other senior product marketing positions focused on go-to-market strategy and execution for key product lines or capabilities. The main differences may be the specific emphasis on Braze's core marketing channels (e.g., email, mobile) versus a broader product portfolio. The level of responsibility and required expertise, however, is typically consistent across senior product marketing roles in the B2B SaaS industry.
ASSUMPTION: The comparison to other senior product marketing roles is based on standard industry trends and expectations for this type of position.
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📝 Sample Projects
- Conducting comprehensive market research to identify growth opportunities and competitive threats for Braze's core marketing channels
- Developing compelling positioning, messaging, and content to effectively showcase the value of Braze's channels to potential customers
- Leading the go-to-market strategy and launch plan for a new channel feature or enhancement
- Collaborating with the Product and Customer Success teams to create adoption programs that drive increased usage and retention of Braze's channel capabilities
- Analyzing performance data to identify optimization opportunities and inform future product and marketing decisions
ASSUMPTION: These sample projects are derived from the key responsibilities listed in the job description and are representative of the types of activities a Product Marketing Manager, Channels would likely undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details on the current state of Braze's core marketing channels and the key priorities or challenges you're looking to address with this hire?
2. How does the Product Marketing Manager, Channels role collaborate with the broader marketing and product teams to achieve organizational goals?
3. What are the most critical metrics or KPIs that this role is responsible for driving, and how do you measure success?
4. Can you share examples of how Braze leverages customer feedback and market insights to inform product marketing strategy and execution?
5. What professional development opportunities and career growth paths are available for high-performing product marketers at Braze?
6. How does Braze's company culture and values manifest in the day-to-day work experience for product marketing team members?
ASSUMPTION: These suggested interview questions aim to gather more insights about the role, cross-functional collaboration, performance metrics, customer-centricity, professional development, and cultural fit. They are based on typical areas of interest for candidates evaluating senior product marketing positions.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure fit.
2. Tailor their resume and cover letter to highlight relevant product marketing experience, communication skills, and alignment with Braze's values.
3. Incorporate relevant keywords from the "ATS Keywords" section to improve chances of passing initial application screening.
4. Prepare thoughtful questions to ask during the interview, drawing from the "Key Questions to Ask" section.
5. Research Braze's company, products, and industry position to demonstrate knowledge and interest.
6. Be prepared to discuss specific examples of past successes in driving measurable results in a product marketing role.
By taking these steps, applicants can present themselves as knowledgeable, enthusiastic, and well-qualified candidates for the Product Marketing Manager, Channels role at Braze.
