📌 Core Information
🔹 Job Title: Product Marketing Manager, Channels
🔹 Company: Braze
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
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📌 Essential Job Details
🚀 Job Overview
The Product Marketing Manager, Channels will be responsible for creating compelling go-to-market strategies and content to accelerate the growth of Braze's core marketing channels, such as email and mobile. This role requires an enthusiastic and empathetic product marketer who excels at storytelling, can turn complex concepts into simple value-based narratives, and thrive in a fast-paced, changing environment.
ASSUMPTION: The Product Marketing Manager will work closely with Braze's Product and Marketing teams to identify opportunities for channel pipeline, revenue, and adoption growth. This is a senior-level position that requires significant experience in B2B SaaS product marketing.
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📋 Key Responsibilities
✅ Develop a strong understanding of Braze's core buyers, their preferred channels and touchpoints, and the overall market
✅ Conduct market and customer research to help different teams (e.g., Product, GTM) act on emerging trends, market shifts, competitive threats, and unmet customer needs
✅ Create jargon-free, differentiated positioning and messaging that fuels content, campaigns, and enablement
✅ Prepare compelling content (e.g., web pages, demo videos, sales decks, webinars, blogs, customer stories) to communicate the value of Braze's channels and a holistic cross-channel strategy
✅ Lead product launches and releases for new features and enhancements
✅ Work cross-functionally with Marketing and Customer Success to create adoption programs that educate customers on the value they can derive from additional channels
✅ Partner with enablement teams to ensure the entire GTM function has the appropriate training and tools required to successfully speak to Braze's channel capabilities
✅ Identify opportunity areas and create action plans to achieve continued success
ASSUMPTION: The Product Marketing Manager will be responsible for driving the go-to-market strategy and execution for Braze's core marketing channels, collaborating closely with various teams to ensure the messaging, content, and enablement effectively communicate the value proposition to customers.
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🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of product marketing experience, preferably at high-growth B2B SaaS companies
Skills:
- Excellent written, verbal, and visual communication skills with a strong attention to detail
- Natural storytelling abilities to concisely spin narratives around complex concepts
- Proven track record of working collaboratively and across multiple teams
- Ability to multitask and prioritize effectively in a fast-paced environment
- Critical thinking and decision-making skills to navigate obstacles and resolve issues
- Metrics-driven and focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
ASSUMPTION: The ideal candidate will have experience in B2B marketing, with exposure to both SMB and enterprise businesses, as well as familiarity with marketing technology such as ESP and CDP software.
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💰 Compensation & Benefits
Salary Range: $116,600 - $147,100/year (expected On Target Earnings of $129,600 - $163,400/year)
Benefits: Comprehensive benefits package including competitive compensation, retirement and stock plans, flexible paid time off, health/dental/vision coverage, family services, professional development support, and a collaborative, transparent, and fun company culture.
Industry Comparison: The provided salary range appears to be competitive for a senior-level product marketing role in the B2B SaaS industry in the New York City area.
ASSUMPTION: The compensation information is based on the details provided in the job listing and may vary depending on the candidate's location, experience, and other individualized factors.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Braze is the leading customer engagement platform, empowering brands to create absolutely engaging relationships with their customers.
Company Size: Not specified, but likely a high-growth, established B2B SaaS company.
Company Stage: Growth stage, based on the company's recognition as a Great Place to Work and its global presence.
ASSUMPTION: Braze is a well-funded, successful B2B SaaS company with a strong market position in the customer engagement and marketing technology space.
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📊 Role Analysis
Career Level: Senior-level product marketing role, requiring 4+ years of relevant experience.
Reporting Structure: Not specified, but likely reporting to a marketing or product leadership team.
Team Size/Composition: Not provided, but likely part of a larger product marketing or go-to-market function.
Growth Opportunities: The role offers the opportunity to lead the go-to-market strategy for Braze's core marketing channels, with potential for career advancement within the company's marketing or product organizations.
ASSUMPTION: This is a strategic, senior-level position with significant cross-functional collaboration and the potential for professional growth within Braze's product marketing or marketing leadership.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a combination of in-office and remote work based on Braze's global presence.
Geographic Context: New City, New York is a major technology and business hub, with a high cost of living but access to a diverse talent pool.
Work Schedule: Not specified, but likely a standard full-time schedule with some flexibility.
Regional Considerations: New York City offers a vibrant, fast-paced work environment, with access to various cultural and professional networking opportunities.
ASSUMPTION: Braze likely provides a hybrid work model, allowing for a balance of in-office collaboration and remote work flexibility.
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💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone or video screening, followed by a series of on-site or virtual interviews with the hiring team and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's storytelling abilities, cross-functional collaboration skills, strategic thinking, and ability to drive results in a fast-paced environment.
Application Tips: Applicants should highlight their relevant product marketing experience, examples of successful go-to-market strategies, and a strong understanding of customer-centric marketing.
ATS Keywords: Product marketing, channel marketing, go-to-market strategy, content creation, marketing technology, customer research, messaging, and enablement.
ASSUMPTION: The interview process and evaluation criteria are based on typical practices for senior-level product marketing roles in the B2B SaaS industry.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., email, CRM, CDP)
- Content creation and management tools
- Data analytics and reporting software
- Product roadmap and project management tools
ASSUMPTION: The candidate should be familiar with a range of marketing technology and tools commonly used in B2B SaaS product marketing roles.
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👔 Cultural Fit Considerations
Company Values: Braze values a collaborative, transparent, and fun work culture, as well as a commitment to equity, diversity, and inclusion.
Work Style: The role requires a fast-paced, high-growth mindset, with a focus on cross-functional teamwork and a bias towards action.
Self-Assessment: Candidates should consider their ability to thrive in a dynamic, rapidly evolving environment, while demonstrating strong communication, problem-solving, and customer-centric skills.
ASSUMPTION: Braze fosters a vibrant, people-focused culture that values innovation, teamwork, and a healthy work-life balance.
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⚠️ Potential Challenges
The Product Marketing Manager, Channels role may face the following potential challenges:
- Keeping up with the pace of change and innovation in the fast-moving B2B SaaS industry
- Navigating cross-functional collaboration and aligning diverse stakeholder needs
- Effectively communicating complex technical concepts to various audiences
- Continuously optimizing go-to-market strategies and campaigns to drive incremental growth
ASSUMPTION: These potential challenges are common for senior-level product marketing roles in high-growth B2B SaaS companies, based on industry trends and best practices.
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📈 Similar Roles Comparison
The Product Marketing Manager, Channels role is similar to other senior-level product marketing positions in the B2B SaaS industry, such as:
- Product Marketing Manager
- Channel Marketing Manager
- Content Marketing Manager
- Demand Generation Manager
The key differences may lie in the specific focus on marketing channels and the level of strategic involvement in driving channel growth and adoption.
ASSUMPTION: The responsibilities and qualifications for this role are consistent with other senior-level product marketing positions in the B2B SaaS space.
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📝 Sample Projects
- Conducting market and customer research to identify new channel opportunities and unmet needs
- Developing comprehensive go-to-market strategies and positioning for Braze's core marketing channels
- Creating a suite of compelling content (e.g., web pages, videos, sales enablement materials) to effectively communicate the value of Braze's channels
- Launching new channel features and enhancements, including managing cross-functional collaboration and customer education
- Analyzing channel performance data to identify areas for optimization and growth
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work a Product Marketing Manager, Channels may undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details on the current performance and adoption of Braze's core marketing channels?
2. How does the Product Marketing team collaborate with other departments (e.g., Product, Sales, Customer Success) to drive channel growth and success?
3. What are the biggest challenges you see the Product Marketing Manager, Channels facing in the first 6-12 months?
4. Can you share examples of successful go-to-market strategies and campaigns that the team has executed for new channel features or enhancements?
5. How does Braze measure the impact and effectiveness of its product marketing efforts?
6. What opportunities does Braze see for further differentiating its channel offerings in the market?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, and the challenges they may face, as well as demonstrate their strategic thinking and interest in the position.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight their relevant product marketing experience, storytelling abilities, and cross-functional collaboration skills.
3. Prepare thoughtful questions to ask during the interview process, drawing from the key questions suggested in this enhanced job description.
4. Research Braze's company culture, values, and industry position to demonstrate their alignment and enthusiasm.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the suggested keywords throughout their materials.
By taking these steps, applicants can present themselves as strong, informed candidates and increase their chances of success in the recruitment process.
