📌 Core Information
🔹 Job Title: Product Marketing Manager (Code Security)
🔹 Company: Sonar
🔹 Location: Austin, Texas, United States
🔹 Job Type: Employee / Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing technical content strategies to establish thought leadership and fuel demand generation.
- Collaborating with cross-functional teams to plan and execute go-to-market strategies for new code security features and product launches.
- Acting as the voice of the technical customer internally, influencing product roadmap decisions and prioritization.
- Creating compelling product positioning and messaging that differentiates Sonar's code security solutions within the competitive DevSecOps market.
ASSUMPTION: This role requires a strong understanding of both technical product marketing and code security concepts to be successful.
📋 Key Responsibilities
✅ Define and communicate compelling product positioning and messaging for Sonar's code security solutions.
✅ Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, whitepapers, how-to guides, and video content tailored for developers and software professionals.
✅ Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and objection-handling content.
✅ Drive a deep understanding of target technical customers and the competitive landscape through market research and analysis, translating these insights into actionable product and marketing strategies.
✅ Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
✅ Collaborate intimately with engineering and product teams to gain a deep technical understanding of Sonar's product capabilities, ensuring accuracy and impact in all market-facing materials.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey complex technical concepts to diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.
Experience: Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
Required Skills:
- Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
- Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with Agile development methodologies.
ASSUMPTION: Candidates should have a strong technical background and be comfortable discussing complex security concepts with developers and other technical stakeholders.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the software development or code security space)
Benefits:
- Flexible Work Policy (remote and in-office hybrid work)
- Work-Life Balance
- Continuous Education
Working Hours: Full-time (40 hours per week) with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sonar operates in the software development industry, focusing on code quality and security. The company helps organizations build responsible, secure, high-quality code quickly and systematically.
Company Size: Sonar has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Sonar was founded in 2008 and has since grown to support over 400,000 organizations and 7 million developers globally.
Company Description:
- Sonar helps prevent code quality and security issues from reaching production.
- The company amplifies developers' productivity in concert with AI assistants and improves the developer experience with streamlined workflows.
- Sonar analyzes all code, regardless of who writes it, resulting in more secure, reliable, and maintainable software.
Company Specialties:
- Software quality
- Open source
- Code quality management
- ALM
- Continuous Inspection
- Code Analysis
Company Website: sonarsource.com
ASSUMPTION: Sonar's focus on open source and collaboration with the developer community makes it an attractive choice for candidates interested in working with a mission-driven company.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product management, sales, services, and demand generation.
Work Arrangement: This is a hybrid role, requiring employees to be present in the office for a minimum of three days per week (Monday, Tuesday, and Thursday).
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Product Marketing Manager or Director of Product Marketing.
- Expansion into other areas of the business, such as product management or sales enablement.
- International relocation opportunities, as Sonar has offices in multiple countries.
ASSUMPTION: Given Sonar's focus on growth and continuous improvement, there are ample opportunities for professional development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Sonar's Austin office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 111 W 6th St., 200, Austin, Texas 78701, US
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life.
- The office is located in the heart of downtown Austin, providing easy access to public transportation, restaurants, and entertainment options.
- Austin has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM CST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: Sonar's Austin office provides a dynamic, engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit.
- Technical interview with the Head of Product Marketing to discuss the candidate's understanding of code security and product marketing concepts.
- On-site or virtual interview with the hiring manager and other team members to assess the candidate's communication skills, cultural fit, and alignment with Sonar's values.
- Final interview with the CEO or another executive team member to discuss the candidate's long-term goals and fit within the organization.
Key Assessment Areas:
- Technical knowledge of code security concepts and product marketing strategies.
- Communication skills, both written and verbal, to convey complex technical concepts effectively.
- Cultural fit and alignment with Sonar's values and mission.
- Problem-solving skills and the ability to think critically about market trends and customer needs.
Application Tips:
- Highlight relevant experience in product marketing and code security in your resume and cover letter.
- Demonstrate your understanding of Sonar's products and market position in your application materials.
- Prepare for technical interview questions by brushing up on your knowledge of code security concepts and product marketing strategies.
ATS Keywords: Product Marketing, Technical Marketing, Code Security, SAST, SCA, Taint Analysis, OWASP, CWE, CVE, NIST SSDF, Vulnerability Prioritization, Developer Community, Thought Leadership, Demand Generation, Go-To-Market Strategies, Cross-Functional Teams
ASSUMPTION: Sonar's interview process is designed to assess the candidate's technical skills, communication abilities, and cultural fit, ensuring a strong match for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable using marketing automation and CRM systems, as well as other relevant tools for content creation and project management.
👔 Cultural Fit Considerations
Company Values:
- Respect and kindness
- Embracing failure as an opportunity to learn and grow
- Valuing people skills as much as technical skills
Work Style:
- Collaborative and dynamic work culture
- Focus on continuous learning and improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment that values respect and kindness?
- Are you comfortable with the idea of working in an organization that embraces failure as an opportunity to learn and grow?
- Do you possess strong communication skills and the ability to convey complex technical concepts effectively to diverse audiences?
ASSUMPTION: Sonar's culture is built on a foundation of respect, kindness, and continuous learning, making it an attractive choice for candidates who value these qualities in a work environment.
⚠️ Potential Challenges
- Balancing the demands of technical content creation with the need to stay up-to-date on market trends and customer needs.
- Navigating a dynamic, fast-paced work environment that requires adaptability and flexibility.
- Managing multiple priorities and stakeholders in a cross-functional role.
- Developing and maintaining a deep understanding of Sonar's products and market position in a rapidly evolving industry.
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Code Security) at Sonar vs. Product Marketing Manager (Cybersecurity) at a traditional software company: Sonar's role focuses specifically on code security, while the latter may have a broader scope encompassing various aspects of cybersecurity.
- Industry-specific context: Sonar operates in the software development industry, focusing on code quality and security, while other companies may specialize in different aspects of technology or software development.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader organization, with potential paths leading to senior management or other functional areas.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on code security and the unique context of Sonar's industry set it apart from other opportunities in the market.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new code security feature, including market research, competitive analysis, and the creation of technical sales enablement materials.
- Creating a thought leadership content series focused on emerging trends in code security, targeting both technical and non-technical audiences.
- Collaborating with the product team to define and communicate the unique value proposition of Sonar's code security solutions, differentiating them within the competitive DevSecOps market.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a Product Marketing Manager (Code Security) at Sonar, showcasing the dynamic and multifaceted nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Sonar support the professional development and growth of its employees, particularly within the marketing department?
- Can you provide examples of how Sonar's culture of respect and kindness is fostered and reinforced within the organization?
- How does Sonar approach collaboration and knowledge-sharing with the broader developer community, and what role would this position play in those efforts?
- What are the most significant challenges facing the code security market today, and how does Sonar's approach address these issues?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the organization, enabling them to make informed decisions about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and code security.
- Prepare for the technical interview by brushing up on your knowledge of code security concepts and product marketing strategies.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
