📌 Core Information
🔹 Job Title: Product Marketing Manager (Code Security)
🔹 Company: Sonar
🔹 Location: Geneva, Genève, Switzerland
🔹 Job Type: Employee / Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating compelling product positioning and messaging for Sonar's code security solutions.
- Developing and executing a data-driven technical content strategy to establish thought leadership and fuel demand generation.
- Creating high-impact technical sales enablement materials to empower sales and solution engineering teams.
- Conducting market research and analysis to understand target technical customers and the competitive landscape.
- Engaging directly with the developer community through technical content, webinars, and events.
- Leading comprehensive go-to-market strategies for new code security features and product launches.
- Collaborating with engineering and product teams to gain a deep technical understanding of Sonar's product capabilities.
ASSUMPTION: This role requires a strong understanding of technical product marketing within the software development or code security space, with a proven track record of successfully bringing technical products to market.
📋 Key Responsibilities
✅ Define and communicate compelling product positioning and messaging that clearly articulates the unique value of Sonar's code security solutions and differentiates them within the competitive DevSecOps market.
✅ Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.
✅ Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower Sonar's sales and solution engineering teams to effectively communicate the value of the code security solution.
✅ Drive a deep understanding of Sonar's target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.
✅ Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
✅ Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.
✅ Collaborate intimately with engineering and product teams to gain a deep technical understanding of Sonar's product capabilities, ensuring accuracy and impact in all market-facing materials.
✅ Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features.
ASSUMPTION: This role requires exceptional written and verbal communication skills, with fluency in English and the ability to work collaboratively with cross-functional teams in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
Required Skills:
- Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
- Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
- Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Deep technical understanding and passion for software products and the underlying technology.
Preferred Skills:
- Experience with Sonar's code security solutions or similar products.
- Fluency in additional languages relevant to the target market.
ASSUMPTION: Candidates with experience in the software development or code security industry and a strong understanding of the competitive landscape will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - CHF 160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the software development or code security industry in Geneva, Switzerland).
Benefits:
- Flexible Work Policy (remote and in-office hybrid work, minimum three days a week in the office - Monday/Tuesday/Thursday).
- Work-Life Balance.
- Continuous Education.
Working Hours: Full-time position with standard working hours (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sonar operates in the software development industry, focusing on code quality and security solutions. The company is committed to helping organizations build responsible, secure, high-quality code quickly and systematically.
Company Size: Sonar is a mid-sized company with approximately 774 employees, providing a dynamic work culture with opportunities for growth and collaboration.
Founded: Sonar was founded in 2008 and has since grown to become a global workforce with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany.
Company Description:
- Sonar helps prevent code quality and security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows.
- Rooted in the open-source community, Sonar's solutions support over 30 programming languages, frameworks, and infrastructure technologies.
- Trusted by more than 400,000 organizations and 7 million developers globally, Sonar is considered integral to delivering better software.
Company Specialties:
- Software quality.
- Open source.
- Code quality management.
- ALM (Application Lifecycle Management).
- Continuous Inspection.
- Code Analysis.
Company Website: sonarsource.com
ASSUMPTION: Sonar's focus on code quality and security, along with its commitment to the open-source community, sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 5-10 years of experience in product marketing and technical marketing within the software development or code security space.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various teams, including product management, sales, services, demand generation, and engineering.
Work Arrangement: This is a hybrid role, requiring employees to be present in the office for a minimum of three days a week (Monday/Tuesday/Thursday).
Growth Opportunities:
- Potential career progression into senior or leadership roles within the marketing department or related fields.
- Opportunities to work on various products and features, gaining diverse experience and exposure.
- Chance to contribute to the company's growth and success, making a significant impact on the market and the developer community.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Sonar's Geneva office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Route de Pré-Bois 1, Vernier, Geneva 1214, CH
Geographic Context:
- Geneva is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities.
- The city is home to numerous international organizations and has a thriving startup ecosystem.
- Geneva is well-connected by public transportation, with easy access to the airport and other major cities in Europe.
Work Schedule: Standard working hours (40 hours per week) with flexible arrangements for remote work on certain days.
ASSUMPTION: Geneva provides an ideal work-life balance, with a vibrant cultural scene and easy access to nature and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment and case study presentation.
- Final interview with the hiring manager and relevant team members.
Key Assessment Areas:
- Technical knowledge and understanding of Sonar's code security solutions.
- Communication and presentation skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with Sonar's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study or project demonstrating your ability to define product positioning, create technical content, and engage with the developer community.
- Research Sonar's products, competitors, and the code security market to showcase your understanding of the industry and market trends.
- Follow up with the HR department or hiring manager after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: Product Marketing, Technical Marketing, Code Security, Software Development, Developer Community, Thought Leadership, Demand Generation, Sales Enablement, Market Research, Go-To-Market Strategy, Technical Content Creation
ASSUMPTION: Sonar's hiring process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platforms.
- Salesforce or similar CRM systems.
- Product management tools (e.g., Asana, JIRA, Trello).
- Content creation and design tools (e.g., Adobe Creative Suite, Canva).
- Market research and analysis tools (e.g., Google Trends, SEMrush, SimilarWeb).
ASSUMPTION: Familiarity with relevant marketing automation, CRM, and content creation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect and kindness.
- Embracing the right to fail and get right back up again.
- The best idea wins, and everyone has a voice.
Work Style:
- Collaborative and cross-functional teamwork.
- Dynamic and fast-paced environment.
- Focus on continuous learning and improvement.
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you embrace a growth mindset and continuous learning?
ASSUMPTION: Sonar values a positive, collaborative work culture that fosters innovation, creativity, and continuous learning.
⚠️ Potential Challenges
- Balancing the demands of multiple stakeholders, including product management, sales, services, demand generation, and engineering teams.
- Keeping up with the fast-paced nature of the software development and code security industries.
- Managing the expectations and priorities of various teams and departments.
- Adapting to the hybrid work arrangement and maintaining productivity in a remote work environment.
ASSUMPTION: These challenges can be overcome with strong communication, organization, and time management skills, as well as a deep understanding of Sonar's products and the code security market.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the software development or code security industry, this role requires a deeper technical understanding and a stronger focus on engaging with the developer community.
- Sonar's commitment to the open-source community and code quality sets it apart from competitors, offering unique opportunities for candidates with relevant experience and skills.
- Career progression in this role may lead to senior or leadership positions within the marketing department or related fields, with potential opportunities to work on various products and features.
ASSUMPTION: This role offers unique opportunities for candidates with relevant experience and skills, with potential for career growth and development within Sonar.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new code security feature, including market research, competitive analysis, and customer segmentation.
- Creating a series of technical blog posts and webinars to establish thought leadership and drive demand generation for Sonar's code security solutions.
- Architecting and delivering high-impact technical sales enablement materials, such as competitive battlecards and technical pitch decks, to empower Sonar's sales and solution engineering teams.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Product Marketing Manager role at Sonar.
❓ Key Questions to Ask During Interview
- How does Sonar differentiate its code security solutions from competitors in the market?
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization?
- How does Sonar support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sonar foster a positive and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study or project demonstrating your ability to define product positioning, create technical content, and engage with the developer community.
- Research Sonar's products, competitors, and the code security market to showcase your understanding of the industry and market trends.
- Follow up with the HR department or hiring manager after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
