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Product Marketing Manager (Code Security)

Sonar
Full-time
On-site
Geneva, Genève, Switzerland
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager (Code Security)

πŸ”Ή Company: Sonar

πŸ”Ή Location: Geneva, GenΓ¨ve, Switzerland

πŸ”Ή Job Type: Employee / Full-Time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (3 days in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and communicating compelling product positioning and messaging for Sonar's code security solutions.
  • Developing and executing a data-driven technical content strategy to establish thought leadership and fuel demand generation.
  • Creating high-impact technical sales enablement materials to empower sales and solution engineering teams.
  • Conducting market research and analysis to understand target technical customers and the competitive landscape.
  • Engaging directly with the developer community through technical content, webinars, and events.
  • Leading comprehensive go-to-market strategies for new code security features and product launches.
  • Collaborating with engineering and product teams to gain a deep technical understanding of Sonar's product capabilities.

ASSUMPTION: This role requires a strong understanding of technical product marketing within the software development or code security space, with a proven track record of successfully bringing technical products to market.

πŸ“‹ Key Responsibilities

βœ… Define and communicate compelling product positioning and messaging that clearly articulates the unique value of Sonar's code security solutions and differentiates them within the competitive DevSecOps market.

βœ… Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.

βœ… Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower Sonar's sales and solution engineering teams to effectively communicate the value of the code security solution.

βœ… Drive a deep understanding of Sonar's target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.

βœ… Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.

βœ… Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.

βœ… Collaborate intimately with engineering and product teams to gain a deep technical understanding of Sonar's product capabilities, ensuring accuracy and impact in all market-facing materials.

βœ… Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features.

ASSUMPTION: This role requires exceptional written and verbal communication skills, with fluency in English and the ability to work collaboratively with cross-functional teams in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.

Required Skills:

  • Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
  • Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
  • Familiarity with DevSecOps platforms and their integration into developer workflows.
  • Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
  • Exceptional written and verbal communication skills with fluency in English.
  • Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
  • Ability to work collaboratively with cross-functional teams in a fast-paced environment.
  • Deep technical understanding and passion for software products and the underlying technology.

Preferred Skills:

  • Experience with Sonar's code security solutions or similar products.
  • Fluency in additional languages relevant to the target market.

ASSUMPTION: Candidates with experience in the software development or code security industry and a strong understanding of the competitive landscape will be particularly well-suited to this role.

πŸ’° Compensation & Benefits

Salary Range: CHF 120,000 - CHF 160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the software development or code security industry in Geneva, Switzerland).

Benefits:

  • Flexible Work Policy (remote and in-office hybrid work, minimum three days a week in the office - Monday/Tuesday/Thursday).
  • Work-Life Balance.
  • Continuous Education.

Working Hours: Full-time position with standard working hours (40 hours per week).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sonar operates in the software development industry, focusing on code quality and security solutions. The company is committed to helping organizations build responsible, secure, high-quality code quickly and systematically.

Company Size: Sonar is a mid-sized company with approximately 774 employees, providing a dynamic work culture with opportunities for growth and collaboration.

Founded: Sonar was founded in 2008 and has since grown to become a global workforce with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany.

Company Description:

  • Sonar helps prevent code quality and security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows.
  • Rooted in the open-source community, Sonar's solutions support over 30 programming languages, frameworks, and infrastructure technologies.
  • Trusted by more than 400,000 organizations and 7 million developers globally, Sonar is considered integral to delivering better software.

Company Specialties:

  • Software quality.
  • Open source.
  • Code quality management.
  • ALM (Application Lifecycle Management).
  • Continuous Inspection.
  • Code Analysis.

Company Website: sonarsource.com

ASSUMPTION: Sonar's focus on code quality and security, along with its commitment to the open-source community, sets it apart in the software development industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional with 5-10 years of experience in product marketing and technical marketing within the software development or code security space.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various teams, including product management, sales, services, demand generation, and engineering.

Work Arrangement: This is a hybrid role, requiring employees to be present in the office for a minimum of three days a week (Monday/Tuesday/Thursday).

Growth Opportunities:

  • Potential career progression into senior or leadership roles within the marketing department or related fields.
  • Opportunities to work on various products and features, gaining diverse experience and exposure.
  • Chance to contribute to the company's growth and success, making a significant impact on the market and the developer community.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Sonar's Geneva office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Route de PrΓ©-Bois 1, Vernier, Geneva 1214, CH

Geographic Context:

  • Geneva is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities.
  • The city is home to numerous international organizations and has a thriving startup ecosystem.
  • Geneva is well-connected by public transportation, with easy access to the airport and other major cities in Europe.

Work Schedule: Standard working hours (40 hours per week) with flexible arrangements for remote work on certain days.

ASSUMPTION: Geneva provides an ideal work-life balance, with a vibrant cultural scene and easy access to nature and outdoor activities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the HR department.
  • Technical assessment and case study presentation.
  • Final interview with the hiring manager and relevant team members.

Key Assessment Areas:

  • Technical knowledge and understanding of Sonar's code security solutions.
  • Communication and presentation skills.
  • Problem-solving and analytical skills.
  • Cultural fit and alignment with Sonar's values.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a case study or project demonstrating your ability to define product positioning, create technical content, and engage with the developer community.
  • Research Sonar's products, competitors, and the code security market to showcase your understanding of the industry and market trends.
  • Follow up with the HR department or hiring manager after your interview to express your interest in the role and ask any remaining questions.

ATS Keywords: Product Marketing, Technical Marketing, Code Security, Software Development, Developer Community, Thought Leadership, Demand Generation, Sales Enablement, Market Research, Go-To-Market Strategy, Technical Content Creation

ASSUMPTION: Sonar's hiring process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketo or similar marketing automation platforms.
  • Salesforce or similar CRM systems.
  • Product management tools (e.g., Asana, JIRA, Trello).
  • Content creation and design tools (e.g., Adobe Creative Suite, Canva).
  • Market research and analysis tools (e.g., Google Trends, SEMrush, SimilarWeb).

ASSUMPTION: Familiarity with relevant marketing automation, CRM, and content creation tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect and kindness.
  • Embracing the right to fail and get right back up again.
  • The best idea wins, and everyone has a voice.

Work Style:

  • Collaborative and cross-functional teamwork.
  • Dynamic and fast-paced environment.
  • Focus on continuous learning and improvement.

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you embrace a growth mindset and continuous learning?

ASSUMPTION: Sonar values a positive, collaborative work culture that fosters innovation, creativity, and continuous learning.

⚠️ Potential Challenges

  • Balancing the demands of multiple stakeholders, including product management, sales, services, demand generation, and engineering teams.
  • Keeping up with the fast-paced nature of the software development and code security industries.
  • Managing the expectations and priorities of various teams and departments.
  • Adapting to the hybrid work arrangement and maintaining productivity in a remote work environment.

ASSUMPTION: These challenges can be overcome with strong communication, organization, and time management skills, as well as a deep understanding of Sonar's products and the code security market.

πŸ“ˆ Similar Roles Comparison

  • Compared to other product marketing roles in the software development or code security industry, this role requires a deeper technical understanding and a stronger focus on engaging with the developer community.
  • Sonar's commitment to the open-source community and code quality sets it apart from competitors, offering unique opportunities for candidates with relevant experience and skills.
  • Career progression in this role may lead to senior or leadership positions within the marketing department or related fields, with potential opportunities to work on various products and features.

ASSUMPTION: This role offers unique opportunities for candidates with relevant experience and skills, with potential for career growth and development within Sonar.

πŸ“ Sample Projects

  • Developing a comprehensive go-to-market strategy for a new code security feature, including market research, competitive analysis, and customer segmentation.
  • Creating a series of technical blog posts and webinars to establish thought leadership and drive demand generation for Sonar's code security solutions.
  • Architecting and delivering high-impact technical sales enablement materials, such as competitive battlecards and technical pitch decks, to empower Sonar's sales and solution engineering teams.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Product Marketing Manager role at Sonar.

❓ Key Questions to Ask During Interview

  • How does Sonar differentiate its code security solutions from competitors in the market?
  • Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization?
  • How does Sonar support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Sonar foster a positive and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a case study or project demonstrating your ability to define product positioning, create technical content, and engage with the developer community.
  • Research Sonar's products, competitors, and the code security market to showcase your understanding of the industry and market trends.
  • Follow up with the HR department or hiring manager after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.