📌 Core Information
🔹 Job Title: Product Marketing Manager, Commercial
🔹 Company: Omnidian
🔹 Location: Remote (Seattle, WA)
🔹 Job Type: Full-time
🔹 Category: Product Marketing, Renewable Energy
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering go-to-market strategies for the Commercial business line
- Creating impactful content and sales enablement materials
- Supporting client experience strategy and touchpoints
- Collaborating with cross-functional teams to ensure customer-facing teams effectively represent Omnidian's value proposition
ASSUMPTION: This role requires strong communication, collaboration, and time management skills, as well as a deep understanding of the solar and renewable energy industry.
📋 Key Responsibilities
✅ Developing and implementing go-to-market strategies and content for the Commercial business line
✅ Creating sales pitches, decks, and other enablement content for the Commercial Sales team
✅ Gathering and analyzing market data to identify trends, opportunities, and threats
✅ Identifying barriers and friction points in Omnidian's onboarding and customer journey, and developing training to overcome these
✅ Ensuring all market-facing materials align with Omnidian's brand voice and represent the company's public-facing brand experience
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration, requiring a versatile and adaptable skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in B2B product marketing and sales enablement, with 1+ years in C&I solar or renewable energy
Required Skills:
- Exceptional communication skills (written, verbal, and presentation)
- Proven ability to work across teams and get things done
- Strong time management and project management skills
- Ability to design onboarding or training programs and develop go-to-market plans
- Passion for the work, attention to detail, and calmness under pressure
Preferred Skills:
- Experience with the commercial real estate market
ASSUMPTION: While experience in the commercial real estate market is a plus, it is not required as the role's core responsibilities focus on the renewable energy industry.
💰 Compensation & Benefits
Salary Range: $83,300 - $120,000 per year (Midpoint: $100,000)
Benefits:
- 100% of health insurance monthly premiums for employees, and 50% for dependents
- Performance bonus (eligible after 90 days)
- Equity stake in the form of stock options
- Up to $500 annual learning reimbursement
- Paid parental leave (12 weeks) and paid sabbatical leave (four weeks after four years)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role with the required experience level in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Omnidian operates in the renewable energy industry, focusing on end-to-end asset performance management for commercial systems and large residential lease providers.
Company Size: Omnidian has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2016, with a mission to protect and accelerate investments in clean energy
Company Description:
- Omnidian is a fast-growing Series C tech-enabled service company
- Leading player in performance assurance and the post-installation experience for solar and energy storage industries
- Ranked among the Global CleanTech100, America's Most Innovative Companies, and a Top 100 Place to Work for seven consecutive years
Company Specialties:
- Residential Solar
- Operations and Maintenance
- Asset Management
- Asset Performance Management
- Commercial Solar
- Industrial Solar
- Energy Storage
- REIT solar
- Solar Portfolios
- Commercial Real Estate
- Solar Energy
- Renewable Energy
- Solar Panels
- Field Service Network
- Solar Power
- Commercial Real Estate Solar
- Developer
- Financier
- IPP
- EPC
- and Community Solar
Company Website: www.omnidian.com
ASSUMPTION: Omnidian's focus on renewable energy and commitment to sustainability make it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth within the Product Marketing team
Reporting Structure: Reports directly to the Director of Product Marketing
Work Arrangement: Remote OK, with the opportunity to work from the Seattle office
Growth Opportunities:
- Senior Product Marketing Manager
- Principal Product Marketing Manager
ASSUMPTION: This role offers opportunities for career growth within the Product Marketing function, as well as potential expansion into other areas of the business.
🌍 Location & Work Environment
Office Type: Remote-first company with an office in Seattle, WA
Office Location(s): 107 Spring Street, Seattle, WA 98104, US
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- Remote work: Offers flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide candidates with a good work-life balance and the ability to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and other team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Industry knowledge and understanding of Omnidian's business
- Problem-solving skills and ability to work collaboratively
- Cultural fit and alignment with Omnidian's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the renewable energy industry and Omnidian's business model
- Prepare examples of your go-to-market strategies, content development, and sales enablement efforts
ATS Keywords: Product Marketing, Sales Enablement, Go-To-Market, Content Development, Renewable Energy, Commercial Solar, Client Experience, Cross-functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, industry knowledge, problem-solving abilities, and cultural fit with Omnidian's values.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Workspace (G Suite)
- Asana or similar project management tool
ASSUMPTION: These tools are commonly used in product marketing and sales enablement roles and will be essential for the candidate to be proficient in.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Committed to protecting and accelerating investments in clean energy
- Inclusive: Values diversity, equity, and inclusion in the workplace
- Collaborative: Encourages cross-functional teamwork and open communication
- Adaptable: Embraces change and continuous learning
Work Style:
- Remote-first: Offers flexibility and work-life balance
- Results-driven: Focuses on achieving outcomes and delivering impact
- Data-informed: Uses data and insights to guide decision-making
Self-Assessment Questions:
- How do you align with Omnidian's mission to protect and accelerate investments in clean energy?
- How do you approach remote work and maintaining productivity in a remote-first environment?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or role?
ASSUMPTION: Candidates who demonstrate a strong alignment with Omnidian's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Working in a fast-growing startup environment, which can be unpredictable and demanding
- Balancing multiple priorities and stakeholders in a cross-functional role
- Keeping up with industry trends and developments in the renewable energy sector
- Managing remote team dynamics and communication in a remote-first work environment
ASSUMPTION: These challenges require a resilient, adaptable, and proactive approach to succeed in this role.
📈 Similar Roles Comparison
- Product Marketing Manager (Commercial) vs. Product Marketing Manager (Residential): Focus on different customer segments and market dynamics
- Product Marketing Manager vs. Content Marketing Manager: Different focus areas, but both roles require strong communication and collaboration skills
- Product Marketing Manager vs. Sales Enablement Manager: Overlapping responsibilities, but the Product Marketing Manager role has a broader scope and strategic focus
ASSUMPTION: Understanding the differences between these roles can help candidates determine if this role is the right fit for their career goals and skill set.
📝 Sample Projects
- Developing a go-to-market strategy for a new commercial solar product launch
- Creating sales enablement materials for a major industry conference
- Conducting market research and analysis to identify trends and opportunities in the commercial solar sector
ASSUMPTION: These sample projects provide insight into the types of initiatives the candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing function?
- How does Omnidian support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Omnidian measure the success of its go-to-market strategies and sales enablement efforts?
- What are the biggest challenges facing the Commercial business line, and how can this role help address them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about pursuing the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, such as go-to-market strategies, content development, and sales enablement efforts
- Prepare examples of your work, such as sales decks, pitchbooks, or onboarding training experiences
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
